JCP – Market expectations are for Uniform ROA to sustain recent improvements, and management is excited about their position in the marketplace and organizational structural changes

• J.C. Penney Corporation (JCP:USA)currently trades at historical lows relative to UAFRS-based (Uniform) Assets, with a 0.9x Uniform P/B. Despite these levels, the market has conservatively optimistic expectations for the firm. Similarly, management is excited about their position in the marketplace and structural changes in their organization
• Specifically, management is excited about their position in the marketplace and structural changes in their organization. Additionally, they appear confident in JCP’s gross margin growth, and improved liquidity health. However, management appears concerned about their recent product initiatives and around growth