MCD – Market expectations are for record-high Uniform ROA, and management is optimistic about their delivery and mobile order initiatives

• McDonald’s Corporation (MCD:USA) currently trades at historical highs relative to UAFRS-based (Uniform) Earnings, with a 29.5x Uniform P/E, implying bullish expectations for the firm. Meanwhile, management is optimistic about their delivery and mobile order initiatives
• Specifically, management generated an excitement marker when saying that the vast majority of their delivery business is incremental revenue. Additionally, they are confident that the markets that have had more effective promotion of their delivery option have had higher take-up per day, and that, as they begin to heavily market mobile order and pay next year, they will start to drive significant increases in usage