Research

NKE – Market expectations are for Uniform ROA to expand to new peaks,and management is confident about their competitive advantage, investments, and marketing campaigns

November 17, 2020
  • NIKE, Inc. (NKE:USA) currently trades at a historical high relative to UAFRS-based (Uniform) earnings, with a 36.7x Uniform P/E. At these levels, the market has bullish expectations for the firm, and management is confident about their competitive advantage, automation investments, and the You Can’t Stop Sports marketing campaign

  • Specifically, management is confident in their ability to improve their competitive advantage, invest in automation, and sustain growth momentum in Greater China. In addition, they are confident sports leagues will continue playing and that the You Can’t Stop Sport campaign is succeeding despite the pandemic. Moreover, management is confident in their future opportunities and in their ability to improve EPS