GOOGL – Market expectations are for Uniform ROA to continue declining, but management is confident about their sales, G Suite, and business strength

• Alphabet, Inc (GOOGL:USA) currently trades below corporate averages relative to
  UAFRS-based (Uniform) Earnings, with a 15.9x Uniform P/E, implying bearish expectations for the firm, but management is confident about their holiday sales,
  G suite growth, and strength across their businesses
  
  

• Specifically, management is confident that they had the largest number of daily shoppers in google.com history this past Black Friday and Cyber Monday weekend, and that they had significant Nest Hub Max sales over the holidays. In addition, they are also confident in their G Suite growth that reflects an increase in seat count and average revenue per seat, and that they are seeing strength across businesses such as YouTube, Cloud, Play, and hardware