GT – Market expectations are for slight declines in Uniform ROA, but management is confident about their brand awareness, cost savings, and momentum

• The Goodyear Tire & Rubber Company (GT:USA) currently trades near recent lows relative to UAFRS-based (Uniform) Assets, with a 0.6x Uniform P/B, implying bearish expectations for the firm, but management is confident about their brand awareness, cost savings, and momentum
• Specifically, management is confident they are encouraged by their performance in Q3 and that their brand awareness is at an all-time high. Furthermore, they are confident in their ability to realize $60mn to $70mn in cost savings from upgrading factories and that they are well-positioned to weather a downturn.