Big companies often face decline if they fail to innovate. The top 10 largest companies frequently change due to this fact.

Apple (AAPL), however, has managed to stay ahead by continuously innovating, moving from computers to groundbreaking products like the iPhone, iPad, and smartwatches, and now exploring mixed reality with the Apple Vision Pro.

This approach has kept Apple at the forefront of technology, showing that constant innovation, focus on quality, and taking risks are crucial for maintaining market leadership.

Apple’s success story emphasizes the importance of innovation in staying relevant and leading the tech industry.

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Big companies have a pretty common story.

We have previously published a series of articles about how companies start as startups, grow, and mature, and when they cannot reach the pace of innovation in the market, decline and become irrelevant.

This is why the top 10 largest companies always change.

As technology develops, some companies lose and others win. However, it seems like the current largest companies are aware of this, and are doing all they can to continue innovating to be a part of the future.

One great example of this is Apple (AAPL).

Apple’s journey from a garage startup to a global tech leader shows how staying creative and forward-thinking can make a huge difference.

Apple started by making computers. But the company didn’t just stick to that. They changed the game with the iPhone, making smartphones a must-have. Then they did it again with iPads and smartwatches, and now, they’re exploring mixed reality with the Apple Vision Pro.

This pattern shows Apple’s knack for predicting what people will want next and then making it happen.

The Apple Vision Pro is more than a new gadget; it’s a statement. It tells us Apple is betting big on mixed reality as the next big thing in tech. It has already sold over 200k units since the pre-orders started.

More important than the current sales number, this innovation means Apple is committed to being part of the future, and we might see sustained or even higher ROA going forward.

For Apple, staying ahead isn’t just about being the first; it’s about being the best. They focus on quality, design, and user experience, making their products stand out.

This approach has turned Apple into a brand people trust and are loyal to. When Apple introduces something new, people pay attention because they expect something great.

What makes Apple successful is its willingness to take risks and try new things.

Whether it’s breaking into music streaming, offering digital payments, or entering the world of mixed reality, Apple shows no signs of slowing down. Their strategy is clear: keep inventing, keep surprising, and keep leading the tech world.

Tomorrow, we’ll explore another tech giant that keeps pushing the envelope. But for now, Apple’s story is a lesson in how constant innovation can keep a company at the top.

Best regards,

Joel Litman & Rob Spivey

Chief Investment Strategist &
Director of Research
at Valens Research