Despite skepticism that faxing is outdated, industries like healthcare, legal, and government still rely on secure digital fax solutions for critical, regulated document workflows. 

Consensus Cloud Solutions (CCSI) provides cloud-based eFax tools that integrate with existing systems, ensuring compliance, privacy, and efficiency. 

These deeply embedded workflows make it costly and time-consuming for organizations to switch away from such technology. 

While the market fears a decline in fax demand, the reality is that healthcare and other regulated sectors continue to view secure digital faxing as an indispensable part of their operations.

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The need for secure and reliable communication has never been greater.

Industries like healthcare, legal, and government handle vast amounts of sensitive data daily, requiring solutions that ensure compliance, security, and efficiency.

While traditional methods like faxing are obsolete, they remain critical in environments where data integrity and regulatory adherence are paramount.

The shift to digital alternatives, such as cloud-based solutions, has created a niche market that continues to grow, driven by the demand for secure, scalable, and cost-effective tools.

This is where Consensus Cloud Solutions (CCSI) comes into play…

The company is a technology provider that offers secure, cloud-based communication tools, most notably eFax services that remove the need for physical fax machines or in-house fax servers.

Although some investors see faxing as a relic of the past, in industries like healthcare, legal, and government, secure digital faxing has become an integral part of day-to-day operations.

Rather than fading away, Consensus sits at the heart of vital workflows, from sending insurance documents and patient forms to managing sensitive contracts.

This integration gives the company a steady foothold that will endure far longer than the market currently appreciates.

Despite concerns that the overall fax market may decline, healthcare facilities still rely on fax technology.

With patient data and insurance forms, hospitals and clinics must ensure accuracy and privacy. A simple misstep or unsecured channel could jeopardize vital information.

Consensus addresses these risks by encrypting data and integrating it with established clinical systems.

Managers, doctors, and IT teams can exchange critical forms, checklists, and contracts without compromising confidentiality or workflow efficiency.

One quick look at the company’s Uniform earnings chart shows that its performance has remained more stable than many observers initially expected.

The market, however, seems skeptical, assuming these steady earnings might not hold up in the long run.

We can also see this through our Embedded Expectations Analysis (“EEA”) framework.

The EEA starts by looking at a company’s current stock price. From there, we can calculate what the market expects from the company’s future cash flows. We then compare that with our own cash-flow projections.

In short, it tells us how well a company has to perform in the future to be worth what the market is paying for it today.

At the current stock price, the market predicts that the company’s Uniform earnings will decrease to around $57 million from $125 million last year.

Yet this skepticism overlooks a crucial point: Healthcare organizations do not replace core tools overnight.

They need consistent, regulated channels to move documents through various checkpoints like patient sign-offs, insurance approvals, and multi-step compliance reviews.

A thorough questionnaire or checklist can require multiple signatures and data points, which means every step must be traceable, secure, and easy to store in a database. 

This is exactly what Consensus delivers.

Over time, many healthcare providers have come to view eFax as indispensable, much like electronic medical records.

Transitioning away from such deeply embedded technology can be more disruptive, costly, and time-consuming than it appears on paper.

The satisfaction of staff and patients often depends on quick communication of results, forms, and updates, and any downtime can cause delays in care.

Consensus not only prevents these disruptions but also integrates seamlessly with existing hospital software, bridging the gap between older paper-based systems and newer digital platforms.

Besides reliability, the company also offers extra services around security, compliance, and data organization.

Complex industries like insurance, legal, and government choose these solutions to reduce mistakes and keep a clear audit trail.

From marketing teams that manage large volumes of outreach documents to managers who oversee contract approvals, everyone benefits from an efficient, secure channel that connects laptops, desktops, and mobile devices.

Though some analysts still worry about declining volumes or emerging alternatives, the reality is that the niche served by cloud-based fax solutions remains vital.

Many organizations refuse to risk using unsecured emails or slow postal services, and that’s unlikely to change anytime soon.

With the healthcare sector, in particular, bound by strict rules and repeated check marks at every stage, the value of a secure, integrated system does not disappear overnight.

Best regards,

Joel Litman & Rob Spivey
Chief Investment Officer &
Director of Research
at Valens Research