SEV 611: Return Driven Strategy

This course has been designed to develop strategic analysis skills and apply this analysis to real companies and real time. Welcome to SEV 611 Course content page. Please click the “Purchase” button to complete your purchase. Please note that the student discounted price of $39.95 for the Student Edition is only available for students officially registered in the SEV 611 course.  Others purchasing the course package for executive education and applications of Return Driven Strategy in companies and company workshops would select the Professional Edition price of $249.95. The SEV 611 content is for individual use only, each course book is watermarked with and individual secure license ID, these ID’s are intended for use of the purchaser only, any sharing, copying, redistribution, or otherwise of the content is a direct violation of the license. By purchasing this course material you acknowledge and agree to abide by the rules of the individual secure license.
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Included in your purchase are:

  • Access to the Valens Research Database
  • Secure Login information for 16 Videos for course videos that includes:
    • “An Introduction to Return Driven Strategy” (20:02) — This video provides an overview of the Return Driven Strategy framework, which is the foundation for understanding the strategic risks of an organization. It will reinforce your knowledge from reading the book DRIVEN: Business Strategy, Human Action and the Creation of Wealth.
    • “How to Innovate Without Going Broke” Part I Dr. Mark L. Frigo (6:27) — This video discusses how the Return Driven Strategy framework can be used to develop a focused growth strategy.
    • “How to Innovate Without Going Broke” Part II Dr. Mark L. Frigo (6:49) — This video is a continuation of Part I.
    • “How to Innovate Without Going Broke” Part III Terry Groff (9:01) — This video presented by Terry Groff, Chairman and CEO of Reading Bakery Systems describes how he used the Return Driven Strategy framework to drive breakthrough performance at his company.
    • “How to Innovate Without Going Broke” Part IV Terry Groff (11:55) — This video is a continuation of Part III.
    • “Career Driven Strategy” Dr. Mark L. Frigo (2:10) — This video describes how the Return Driven Strategy framework can be applied to the individual for career strategy and leadership.
    • “Return Driven Strategy and Co-Creation” Dr. Mark Frigo and Dr. Venkat Ramaswamy (46:36) — This video presents a discussion about two leading strategy paradigms and how they are related.  Dr. Mark Frigo (DePaul Kellstadt Graduate School of Business) and Dr. Venkat Ramaswamy (University of Michigan Ross School of Business) discuss how Co-Creation and Return Driven Strategy can be integrated to help companies create more value while managing strategic risks.
    • “Strategic Risk Management: The New Core Competency” (9:55) — This video provides an overview of Strategic Risk Management using the underlying strategy framework of Return Driven Strategy. It reinforce your knowledge of how strategy and risk management must be linked.
    • “Integrating Strategy and Risk Management: Developing a Resilient Organization” – Opening Keynote 2014 RIMS Risk Summit Chicago – Dr. Mark L. Frig (20:01) – This video describes how companies can link strategy and risk management to create a more resilient organization.  It is based on leading practices in Strategic Risk Management.
    • Return Driven Strategy: Lessons from Good to Great” – Dr. Mark L. Frigo (15:49) – This presentation discusses the relationship between Return Driven Strategy (Frigo and Litman, DRIVEN:  Business Strategy, Human Actions and the Creation of Wealth) and Good to Great principles (Jim Collins, Good to Great).
    • “Leadership Driven Strategy: Applying Great Business Strategy to Teams and Leaders” – Dr. Mark L. Frigo (15:47) – This presentation discusses how to apply great business strategy to teams and individual leaders within an organization.
    • “Dr. Mark L. Frigo and Russell Gottesman Interview Return Driven Strategy for Entrepreneurs” (50:38) — This video includes a discussion between Dr. Mark L. Frigo and Russel Gottesman (CEO and co-founder of Commuter Advertising), a DePaul SEV alum and clinical instructor in DePaul SEV courses about the Return Driven Strategy framework and applications for entrepreneurs and entrepreneurial managers.
    • “Jim Hurley and Dr. Mark L. Frigo Interview – Return Driven Strategy and Genuine Assets” (33:17) — This video includes an interview with Jim Hurley Clinical Professor and Dr. Mark L. Frigo on Return Driven Strategy and the strategic role of Genuine Assets in creating long-term sustainable value.
    • “John Kroen and Dr. Mark L. Frigo Interview – Creating Shared Value – Trouble in Paradise St. Kitts Nevis” (33:57) — This video includes an interview with John Kroen, Clinical Professor and Dr. Mark L. Frigo on Creating Shared Value with a case study from St. Kitts Nevis.
    • “Leadership Driven Strategy for High Performance Teams (56:52) Dr. Mark L. Frigo  This video describes how to use Return Driven Strategy for the individual and for teams.
    • “Strategic Analysis for Management Accountants and CFOs” (1:28:03) This video describes how to use leading strategy frameworks including Return Driven Strategy
  • A digital collection of 42 articles for your professional library that will be used throughout the course, all articles are PDF download with personal copyright license watermarks. These articles will be used as reference during our course
    • Return Driven – Lessons from High Performance Companies — Strategic Finance (July 2008)
    • Understand, Communicate and Execute Return Driven Strategy to Maximize Your Valuation Strategic Investor Relations (2001) —  Joel Litman
    • When Strategy and Valuation Meet – Five Lessons From Return Driven Strategy — Strategic Finance (August 2004)
    • Return Driven Strategy – Confronting the Brutal Facts – Lessons from Good to Great
    • Understanding Your Organizations Genuine Assets – Frigo & Hurlely – Strategic Finance (February 2014)
    • Co-Creating Strategic Risk-Return Management – Strategic Finance (May 2009) – Frigo and Ramaswamy
    • Creating Greater Long-Term Sustainable Value — Strategic Finance (October 2018) – Mark L. Frigo with Dominic Barton
    • The Financial Value of Brand — Strategic Finance (October 2019) – Bobby Calder and Mark L. Frigo
    • Regaining Relevance in Financial Reporting — Strategic Finance (January 2019) Mark L. Frigo with Baruch Lev
    • Strategic Life-Cycle Reviews: The Role of the CFO Strategic Finance (October 2020) Mark L. Frigo and Bartley Madden
    • The World Has Changed: Investing in the New Economy Journal of Wealth Management (2020) Jeff Madden
    • The Purpose of the Firm, Valuation and the Management of Intangibles Journal of Applied Corporate Finance (2017) Bartley Madden
    • The Pragmatic Theory of the Firm Journal of Applied Corporate Finance (Winter 2021) Bartley Madden
    • Creating and Protecting Value: Understanding and Implementing ERM — 2020 COSO – Anderson and Frigo
    • The CFO and Strategic Risk Management Strategic Finance (January 2021) Mark L. Frigo and Richard J. Anderson
    • Leadership Driven Strategy – Applying Great Business Strategy to You and Your Teams
    • Leadership Driven Strategy – Applying Great Business Strategy to Leadership
    • Career Driven – Applying Great Business Strategy To Your Career
    • Why Innovation Should Be Every CFOs Top Priority — Strategic Finance (October 2016) – Frigo, Mark L. and Darren Snellgrove
    • Understanding Your Organization’s Genuine Assets — Strategic Finance (February 2014) – Frigo, Mark L. and James Hurley
    • Career Driven – Applying Great Business Strategy to Your Career
    • Why Great Stocks Aren’t Always Great Companies
    • When Strategy and Valuation Meet – Five Lessons From Return Driven Strategy
    • The Segments, Offerings, Needs Matrix
    • What is Mission Driven Strategy
    • Supporting Tenets of Return Driven Strategy
    • Strategy or Execution?
    • Driven – Lessons From High Performance Companies
    • Performance Measures That Drive the Goal Tenets of Strategy – October 2003
    • Performance Measures That Drive the First Tenet of Business Strategy – September 2003
    • Growth Isn’t Always Good: Knowing When and Where to Grow
    • Building the Verbs of Strategy on the Nouns of a Business
    • Genuine Assets: Building Blocks of Strategy and Sustainable Competitive Advantage
    • Co-Creating Strategic Risk Return Management
    • Focusing Strategy on Fulfilling Customer Needs
    • The Ziegler Companies: Charting a New Course
    • Laidlaw Education Services: A Return Driven Strategy Case Study
    • Reading Bakery Systems: A Return Driven Strategy Case Study
    • Achieving Purpose Through Innovation – Strategic Finance (July 2021) – Frigo and Koenig
    • Strategic Valuation in the New Economy – Strategic Finance (October 2021) – Mark L. Frigo
    • Strategic Management of Cybersecurity Risks – Strategic Finance – January 2022 – Frigo and Guccione
    • Avoiding Corporate Short-Termism – Strategic Finance – April 2021 – Frigo and Milano
  • Return Driven Strategy Case Studies — PDF Digital Download with personal copyright license.
    • These cases describe how three companies have used the Return Driven Strategy framework to drive breakthrough results. The case studies are written by executives who led the Return Driven Strategy initiative in their company.

SEV 611 Diagnostic Quiz – Return Driven Strategy (to be completed during the first part of the course as shown in the syllabus). This quiz is untimed but will be graded. After reading through the book DRIVEN: Business Strategy, Human Actions and the Creation of Wealth and viewing the videos on Return Driven Strategy complete the quiz. The SEV 611 Diagnostic Quiz is available at http://app.valens-research.com/isv/sev611/quizzes using the Login from ISV

The above listed materials are all intended for academic use only. All content is under copyright of Mark Frigo, Joel Litman, Center for Strategy, Execution, and Valuation, Valens Securities, and the Institute of Strategy and Valuation and may not be distributed with permission..

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