SEV 611: Return Driven Strategy

Included in your purchase are:

• Access to the Valens Research Database
• Secure Login information for 17 Videos and 3 Podcasts:
  • “An Introduction to Return Driven Strategy” (20:02) - This video provides an overview of the Return Driven Strategy framework, which is the foundation for understanding the strategic risks of an organization. It will reinforce your knowledge from reading the book DRIVEN: Business Strategy, Human Action and the Creation of Wealth.
  • “How to Innovate Without Going Broke” Part I Dr. Mark L. Frigo (6:27) - This video discusses how the Return Driven Strategy framework can be used to develop a focused growth strategy.
  • “How to Innovate Without Going Broke” Part II Dr. Mark L. Frigo (6:49) - This video is a continuation of Part I.
  • “How to Innovate Without Going Broke” Part III Terry Groff (9:01) - This video presented by Terry Groff, Chairman and CEO of Reading Bakery Systems describes how he used the Return Driven Strategy framework to drive breakthrough performance at his company.
  • “How to Innovate Without Going Broke” Part IV Terry Groff (11:55) - This video is a continuation of Part III.
  • “Career Driven Strategy” Dr. Mark L. Frigo (2:10) - This video describes how the Return Driven Strategy framework can be applied to the individual for career strategy and leadership.
  • “Return Driven Strategy and Co-Creation” Dr. Mark Frigo and Dr. Venkat Ramaswamy (46:36) - This video presents a discussion about two leading strategy paradigms and how they are related.  Dr. Mark Frigo (DePaul Kellstadt Graduate School of Business) and Dr. Venkat Ramaswamy (University of Michigan Ross School of Business) discuss how Co-Creation and Return Driven Strategy can be integrated to help companies create more value while managing strategic risks.
  • “Strategic Risk Management: The New Core Competency” (9:55) - This video provides an overview of Strategic Risk Management using the underlying strategy framework of Return Driven Strategy. It reinforces your knowledge of how strategy and risk management must be linked.
  • “Integrating Strategy and Risk Management: Developing a Resilient Organization” - Opening Keynote 2014 RIMS Risk Summit Chicago - Dr. Mark L. Frig (20:01) - This video describes how companies can link strategy and risk management to create a more resilient organization.  It is based on leading practices in Strategic Risk Management.
  • “Return Driven Strategy: Lessons from Good to Great” - Dr. Mark L. Frigo (15:49) - This presentation discusses the relationship between Return Driven Strategy (Frigo and Litman, DRIVEN:  Business Strategy, Human Actions and the Creation of Wealth) and Good to Great principles (Jim Collins, Good to Great).
  • “Leadership Driven Strategy: Applying Great Business Strategy to Teams and Leaders” - Dr. Mark L. Frigo (15:47) - This presentation discusses how to apply great business strategy to teams and individual leaders within an organization.
  • “Dr. Mark L. Frigo and Russell Gottesman Interview Return Driven Strategy for Entrepreneurs” (50:38) - This video includes a discussion between Dr. Mark L. Frigo and Russel Gottesman (CEO and co-founder of Commuter Advertising), a DePaul SEV alum and clinical instructor in DePaul SEV courses about the Return Driven Strategy framework and applications for entrepreneurs and entrepreneurial managers.
  • “Jim Hurley and Dr. Mark L. Frigo Interview - Return Driven Strategy and Genuine Assets” (33:17) - This video includes an interview with Jim Hurley Clinical Professor and Dr. Mark L. Frigo on Return Driven Strategy and the strategic role of Genuine Assets in creating long-term sustainable value.
  • “John Kroen and Dr. Mark L. Frigo Interview - Creating Shared Value - Trouble in Paradise St. Kitts Nevis” (33:57) - This video includes an interview with John Kroen, Clinical Professor and Dr. Mark L. Frigo on Creating Shared Value with a case study from St. Kitts Nevis.
  • “Leadership Driven Strategy for High Performance Teams” (56:52) Dr. Mark L. Frigo - This video describes how to use Return Driven Strategy for the individual and for teams.
  • “Strategic Analysis for Management Accountants and CFOs” (1:28:03) - This video describes how to use leading strategy frameworks including Return Driven Strategy
  • IMA Strategic Management Series Podcast: "Leadership Driven Strategy" - Dr. Mark L. Frigo 2019 (15:06) - In this podcast, Dr. Mark Frigo, CMA, CPA, joins "Count Me In" to talk about what it means to develop a leadership driven strategy.
  • IMA Strategic Management Series Webinar: "Leadership Driven Strategy for High-Performance Teams" - Dr. Mark L. Frigo 2019 (56:52) - In this podcast, Dr. Mark Frigo, of DePaul University, will discuss how business strategy has been used extensively to develop high-performance teams in leading organizations.
  • IMA Strategic Management Series Webinar: “Utilizing Strategic Life-Cycle Analysis” - Mark L. Frigo (May 2022) - In this podcast, Dr. Mark Frigo of DePaul University will reveal how your management accounting and finance teams can use Life-Cycle Analysis to guide capital investment plans and achieve long-term sustainable value creation.
  • “Strategic Valuation in the New Economy” - Dr. Mark L. Frigo - This webinar describes how to conduct a Strategic Valuation for a company or operating unit.
• A digital collection of 48 articles for your professional library that will be used throughout the course, all articles are PDF download with personal copyright license watermarks. These articles will be used as reference during our course
  • Return Driven - Lessons from High Performance Companies - Strategic Finance (July 2008)
  • Understand, Communicate and Execute Return Driven Strategy to Maximize Your Valuation Strategic Investor Relations (2001) - Joel Litman
  • When Strategy and Valuation Meet - Five Lessons From Return Driven Strategy - Strategic Finance (August 2004)
  • Return Driven Strategy - Confronting the Brutal Facts - Lessons from Good to Great
  • Understanding Your Organizations Genuine Assets - Frigo & Hurlely - Strategic Finance (February 2014)
  • Innovation-Driven Culture - Strategic Finance (January 2023) - Mark L. Frigo with E. Terry Groff, Darren Snellgrove and Hans Laessoe
  • Co-Creating Strategic Risk-Return Management - Strategic Finance (May 2009) - Frigo and Ramaswamy
  • Creating Greater Long-Term Sustainable Value - Strategic Finance (October 2018) - Mark L. Frigo with Dominic Barton
  • The Financial Value of Brand - Strategic Finance (October 2019) - Bobby Calder and Mark L. Frigo
  • Regaining Relevance in Financial Reporting - Strategic Finance (January 2019) Mark L. Frigo with Baruch Lev
  • Strategic Life-Cycle Reviews: The Role of the CFO Strategic Finance (October 2020) Mark L. Frigo and Bartley Madden
  • The World Has Changed: Investing in the New Economy Journal of Wealth Management (2020) Jeff Madden
  • The Purpose of the Firm, Valuation and the Management of Intangibles Journal of Applied Corporate Finance (2017) Bartley Madden
  • The Pragmatic Theory of the Firm Journal of Applied Corporate Finance (Winter 2021) Bartley Madden
  • Avoiding Corporate Short-Termism - Strategic Finance - April 2021 - Frigo and Milano
  • Achieving Purpose Through Innovation - Strategic Finance (July 2021) - Frigo and Koenig
  • Strategic Valuation in the New Economy - Strategic Finance (October 2021) - Mark L. Frigo with Jeffrey Madden
  • Sustainability Strategies and Net Zero Goals - Strategic Finance (April 2022) - Mark L. Frigo, Robert S. Kaplan (Harvard Business School) and Karthik Ramanna (Oxford)
  • Sustainability and Long-Term Value Creation - Strategic Finance (October 2022) - Mark L. Frigo, with Robert Hirth and Ray Whittington
  • Bet on innovation, not Environmental, Social and Governance metrics, to lead the Net Zero transition - Journal of Systems Research and Behaviour (2022) - Bartey Madden
  • Creating and Protecting Value: Understanding and Implementing ERM - 2020 COSO - Anderson and Frigo
  • The CFO and Strategic Risk Management Strategic Finance (January 2021) Mark L. Frigo and Richard J. Anderson
  • Strategic Management of Cybersecurity Risks - Strategic Finance - January 2022 - Frigo and Guccione
  • Leadership Driven Strategy - Applying Great Business Strategy to You and Your Teams
  • Leadership Driven Strategy - Applying Great Business Strategy to Leadership
  • Career Driven - Applying Great Business Strategy To Your Career
  • Strategies for Individual Leadership - Strategic Finance (July 2022) - Mark L. Frigo with Kathleen Stokes
  • Why Innovation Should Be Every CFOs Top Priority - Strategic Finance (October 2016) - Frigo, Mark L. and Darren Snellgrove
  • Understanding Your Organization's Genuine Assets - Strategic Finance (February 2014) - Frigo, Mark L. and James Hurley
  • Career Driven - Applying Great Business Strategy to Your Career
  • Why Great Stocks Aren't Always Great Companies
  • When Strategy and Valuation Meet - Five Lessons From Return Driven Strategy
  • The Segments, Offerings, Needs Matrix
  • What is Mission Driven Strategy
  • Supporting Tenets of Return Driven Strategy
  • Strategy or Execution?
  • Driven - Lessons From High Performance Companies
  • Performance Measures That Drive the Goal Tenets of Strategy - October 2003
  • Performance Measures That Drive the First Tenet of Business Strategy - September 2003
  • Growth Isn't Always Good: Knowing When and Where to Grow
  • Building the Verbs of Strategy on the Nouns of a Business
  • Genuine Assets: Building Blocks of Strategy and Sustainable Competitive Advantage
  • Co-Creating Strategic Risk Return Management
  • Focusing Strategy on Fulfilling Customer Needs
  • The Ziegler Companies: Charting a New Course
  • Laidlaw Education Services: A Return Driven Strategy Case Study
  • Reading Bakery Systems: A Return Driven Strategy Case Study
• Return Driven Strategy Case Studies - PDF Digital Download with personal copyright license.
  • These cases describe how three companies have used the Return Driven Strategy framework to drive breakthrough results. The case studies are written by executives who led the Return Driven Strategy initiative in their company.

SEV 611 Diagnostic Quiz - Return Driven Strategy (to be completed during the first part of the course as shown in the syllabus). This quiz is untimed but will be graded. After reading through the book DRIVEN: Business Strategy, Human Actions and the Creation of Wealth and viewing the videos on Return Driven Strategy complete the quiz. The SEV 611 Diagnostic Quiz is available at http://app.valens-research.com/isv/sev611/quizzes using the Login from ISV

The above listed materials are all intended for academic use only. All content is under copyright of Mark Frigo, Joel Litman, Center for Strategy, Execution, and Valuation, Valens Securities, and the Institute of Strategy and Valuation and may not be distributed with permission.