“It is amusing to discover, in the twentieth century, that the quarrels between two lovers, two mathematicians, two nations, two economic systems, usually assumed insoluble in a finite period should exhibit one mechanism, the semantic mechanism of identification – the discovery of which makes universal agreement possible, in mathematics and in life.” – Alfred Korzybski
“Perhaps the most delightful friendships are those in which there is much agreement, much disputation, and yet more personal liking.” – George Eliot
“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.” – Charles Darwin
“Life is a constant process of relating. Man is living in a relationship, and in relationships, we grow.” – Bruce Lee
“The old industry approach was proprietary technology and vertical service solutions…customers now universally reject these notions.” – Michael Dell
“Our success has really been based on partnerships from the very beginning.” – Bill Gates
“Don’t blame the marketing department. The buck stops with the chief executive.” – John D. Rockefeller
“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” –
David Ogilvy
“When marketers understand that the goal is the selling and not just running promotions, they sell a lot more stuff.” – Sergio Zyman
“In our factory, we make lipstick. In our advertising, we sell hope.” –
Peter Nivio Zarlenga
“The only purpose of marketing is to sell more things to more people more often for more money.” – Sergio Zyman
“The toughest thing about the power of trust is that it’s very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.” – Thomas J. Watson
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
“The most important thing for a young man is to establish credit – a reputation and character.” – John D. Rockefeller
“Half the money I spend on advertising is wasted and the trouble is I don’t know which half.” – William Hesketh Lever
“There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.” – Fairfax Cone
“What kills a skunk is the publicity it gives itself.” – Abraham Lincoln
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos
“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D. Rockefeller
“A man is defined by his actions, not his memory.” – Kuato
