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UUA – Market expectations are for Uniform ROA to rebound, and management is confident about their consumer insights, inventory, and marketing

June 23, 2021

  • Under Armor, Inc. (UAA:USA) currently trades above corporate averages relative to UAFRS-based (Uniform) earnings, with a 48.8x Uniform P/E. At these levels, the market is pricing in bullish expectations for the firm, and management is confident about their consumer insights, inventory management, and marketing expertise
  • Specifically, management is confident H2 2021 is an opportune time to amplify sales momentum due to their improved consumer insights feedback loop, that they were able to better balance their inventory and communicate innovation to the marketplace, and that great marketing will help grow market share. In addition, they are confident their new tools and modeling capabilities are allowing them to make decisions that resonate with customers and better project investment returns