Dynamic Marketing Communiqué

Flight attendants scored a GOAL with their “safety demonstration”: Who knew they had mad football skills?! [Gorillas of Guerrilla Marketing]

May 29, 2020
Played and watched by more than half of the global population, football is a sport that has captured the hearts of so many people.
Recent Newsletters
May 28, 2020
GO LOCAL – Why creating content close to home can make your brand grow! [Every Thursday: FYO!]
In a span of a decade, Netflix became one of the most successful streaming services in the world.
May 26, 2020
The simpler, the better. How can you make your content easy to understand? [Tuesdays: “Write with the Pen of the Masters”]
“Anyone who feels that if so many more students whom we haven’t actually admitted are sitting in on the course than ones we have that the room had to be changed, then probably auditors will have to be excluded, is likely to agree that the curriculum needs revision.”
May 22, 2020
Remember to keep your EYES ON THE ROAD. You’ll never know what can happen next… [Gorillas of Guerrilla Marketing]
Approximately 1.35 million people die each year as a result of car accidents.
May 21, 2020
This music streaming platform gained millions of listeners by giving personalized experiences! [Every Thursday: FYO!]
People can stream, view, and listen to countless hours worth of content online.
May 20, 2020
BE PREPARED: Manage your time and craft an incredible speech! [Speak on the Shoulders of Giants]
Diligent presenters build their presentations by first taking the time to create every possible slide imaginable for the topic in discussion. Then, with the "big picture" in mind, you should proceed to delete the unnecessary 30 or 40 slides that you just spent hundreds of hours building, but that you now realize you don't have time for in your ten-minute speech. Your audience will appreciate knowing that you cared so much to build slides that you never showed them.
May 19, 2020
Short but sweet! Why succinct and concise copywriting is better [Tuesdays: “Write with the Pen of the Masters”]
“She’s too young, it’s too late, we come apart, my arms are held, and the edges go dark and nothing is left but a little window, a very little window, like the wrong end of a telescope, like the window on a Christmas card, an old one, night and ice outside, and within a candle, a shining tree, a family, I can hear the bells even, sleigh bells, from the radio, old music, but through this window I can see, small but very clear, I can see her, going away from me, through the trees which are already turning, red and yellow, holding out her arms to me, being carried away.”
May 18, 2020
For EVERY generation: How this soda giant became a pop culture icon [Monday Marketing Marvels]
An average American drinks 44.7 gallons of soda a year.
May 14, 2020
There’s always a story behind every picture: How Nat Geo took their storytelling to the digital world [Every Thursday: FYO!]
One of the many challenges of brands today is adopting new trends and technologies.
May 13, 2020
ALL EYES ON YOU: The power of eye contact and gestures in public speaking [Speak on the Shoulders of Giants]
Audience members feel shy and intruded upon when speakers are overly aggressive. To avoid this, fix your eyes firmly on the floor at all times. Then, pace back and forth as you deliver your speech and stare at the floor, even talking to the floor.
May 11, 2020
Get a Mac: How Apple’s minimalist campaign stood out from the competition [Monday Marketing Marvels]
The personal computer is a machine designed to perform a multitude of tasks with ease.
May 8, 2020
You can be anything! How a doll inspired girls all over the world! [Gorillas of Guerrilla Marketing]
One of the fondest memories of our childhood was playing with our favorite toys.
May 7, 2020
Listen closely… ― How brands use podcasts to maximize consumer engagement [Every Thursday: FYO!]
In today’s world, you can access different kinds of content on the go. You can stream your favorite videos and listen to your favorite music on your way to work or at home.  
May 6, 2020
Make your PRESENCE powerful: How to gain confidence and project professionalism as a speaker [Speak on the Shoulders of Giants]
The two components that help create a great speech?
  1. A well-written set of ideas
  2. A powerful message
However, no matter how well a speech is structured, it would not have the same impact without great delivery and projection from the speaker himself.
May 5, 2020
Lather, rinse, repeat! Create powerful copy that’s sure to attract tons of people [Tuesdays: “Write with the Pen of the Masters”]
Catchy, snappy, and simple. These are elements that can separate a great copy from the rest. Great copies always sell, and at times, can even influence our lifestyle.
May 4, 2020
Just call us Dunkin’: How an iconic food chain’s huge branding decision became a marketing success [Monday Marketing Marvels]
Donuts. A classic American snack. A great partner to coffee. A lot of flavors to choose from. Donuts have gained popularity through the years and in different parts of the world. Now, so many people can enjoy this sweet treat!
April 30, 2020
THE JUMP: Red Bull and GoPro teamed up for this SKY HIGH marketing stunt! [Every Thursday: FYO!]
In a world of competitive marketing, collaboration has become a great alternative approach.