Dynamic Marketing Communiqué

Do you want more likes and shares on your posts? Attract readers by saying less using this formula! [Tuesdays: “Write with the Pen of the Masters”]

February 18, 2020
The top-paid bloggers in the world make around USD 175,000 to more than USD 41 million…
Recent Newsletters
February 17, 2020
Why fix something that’s not broken? How Mondelēz successfully adapted to new business and marketing strategies [Monday Marketing Marvels]
With more than a century in the industry, Mondelēz International Inc. (formerly Kraft) has been making good food and beverages for its consumers for over a century.
February 14, 2020
SUBliminal messages in Chicago! How did this “marketing blitz” cause a wild buzz? [Gorillas of Guerilla Marketing]
Did you ever have one of those days when you’re really hungry and you start seeing things?
February 13, 2020
A blogger can make up to USD 41 million a month! How can your marketing campaign utilize this power? [Every Thursday: FYO!]
The top-paid bloggers in the world make around USD 175,000 to more than USD 41 million…
February 5, 2020
Talk as fast as humanly possible! How is time (and timing) valuable to your presentation and audience? [Speak on the Shoulders of Giants]
Always respect just how incredibly valuable your audience's time is. For that reason, learn to speak as fast as humanly possible
February 3, 2020
P&G: Candles, soap, and chance. How can you use innovative marketing to grow your business? [Monday Marketing Marvels]
“Proctor and Gamble began as a small family-run candle and soap business, that grew through innovation, creative marketing, and partnerships to become the largest consumer goods company in the world.”
January 31, 2020
The “Bounty” for solving your consumers’ problems… How can you be the brand that everyone else talks about? [Gorillas of Guerilla Marketing]
It might’ve been a simple thing to do for a marketing campaign but it gave them the results they wanted.
January 30, 2020
Airbnb got free online advertising and made BILLIONS! What was their secret to success? FYO!
Airbnb is one of the world’s biggest (and trusted) marketplaces, with more than half a billion users worldwide.
January 29, 2020
Stillness speaks. How can you command the attention of many with silence? Speak on the Shoulders of Giants
“Stand, stare, and command your audience, and they will bend their ears to listen.” - James C. Humes
January 27, 2020
WPP: From wire baskets to world leader (in communications). How to grow a small scale business into a big one? Monday Marketing Marvels
WPP PLC makes for a great case study that we come back to regularly. One great reason? The firm truly has proved to be a phenomenal earning power generator.
January 22, 2020
The greatest class reunion in history. How can you capture the attention of thousands of people? Speak on the Shoulders of Giants
This immediately caught everyone’s attention. People at the event wanted to know the story behind that photo and why all those billionaires were gathered in one place.
January 21, 2020
Mad Men and Killer Copy: We wish we had it every campaign, every day… Do you? Write with the Pen of the Masters
Our readers ask for specific topics that we deliver on request by email, which means that some days, we're sending thousands of emails to serve up all of that requested content.
January 20, 2020
Sergio Zyman’s “New Coke”: How can you take the biggest blunder and turn it into a cash cow? Monday Marketing Marvels
Did Sergio Zyman doom the company for all eternity? Or was this indirectly one of the greatest moves in marketing history?