Dynamic Marketing Communiqué

#2022Goals: How can you overcome your destructive habits and make 2022 a productive year? [Fridays: Mindfulness by Miles]

January 7, 2022

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more.

A note from Miles Everson:

As promised, I am bringing you my own voice each Friday with a topic that I find useful in my everyday business life and personal life. My hope is that my own experiences and personal interests help you in your own career and life as well.

This week in particular, I am recommending a book that will help you move your career goals and personal goals forward. For me, reading and staying up to date on the latest tips and studies on what it takes to develop yourself as an individual is highly important.

As a strong proponent of continued learning, I also believe it is important to implement the knowledge you take away from these works. This is why I am sharing with you this book in the hope that this will help you walk into 2022 with readiness to take on new challenges and develop new habits.

I strongly encourage you to go all-in this upcoming year. Once you indulge in this book, you’ll walk away with concrete advice on how to reach your goals and become your best self.

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles

The beginning of each year marks the start session for a season of self-invention.

For many individuals, each January means making new promises to themselves, moving on from the past year, and reflecting on what they hope to achieve in the upcoming year.

However, keeping these resolutions proves to be a problem for most individuals. In fact, according to the U.S. News & World Report, 80% of those who make resolutions fail.


Based on Miles’ personal experience in making resolutions, he found it hard to sustain the passion and determination he felt at the start of a new year. Come mid-year or in the latter half of the year, he found himself struggling to achieve all the goals he optimistically established.

Thankfully, he read Charles Duhigg’s book, “The Power of Habit: Why We Do What We Do in Life and Business.”

This book circles around a proven framework that helps individuals change their lives by forming good habits, breaking bad ones, and mastering small behaviors that lead to massive transformation.

In this book, Duhigg explains that habits are unconscious behaviors that rule over our day-to-day routines. He backs his analysis by sharing some of the most prevalent studies done by top scientists around the world, many of which have shown how the human brain can’t actually discern between good, effective, or harmful habits. This explains why on a day-to-day basis, we participate in behaviors and actions that allow the good, effective, and harmful to coexist.

From there, Duhigg delivers his most useful strategies on how people can overcome their destructive habits… merely by small, incremental changes.

By reading this book, Miles was able to identify both positive and negative habits he had in his everyday life. Then, using Duhigg’s design on how to break habits or overcome them, he was able to set new and attainable goals for himself this year.

Each of the book’s chapters present multiple tools to help you on days when you lack motivation or the willpower to get your work done. We assure you, Duhigg’s book will help you get back on track with all your goals.

Another thing we learned from Duhigg’s book is no matter how big your resolutions or goals are, the secret to achieving them is by incorporating and implementing small changes. This will help change your life.

If you want to achieve your new year’s resolutions, you must change your day-to-day habits. It is the small day-to-day actions and decisions that make up who you are and forecast who you will become.

So, we strongly encourage you: This January, pick up “The Power of Habit” and make 2022 your year!

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently.

In other words, these are people who are high-performing individuals.

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals.

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can.

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter.

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce.

We’ll also highlight other mindfulness tips and advice on how you can be a high-performing individual both in your career and personal life.

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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