Dynamic Marketing Communiqué

A blogger can make up to USD 41 million a month! How can your marketing campaign utilize this power? [Every Thursday: FYO!]

February 13, 2020

The top-paid bloggers in the world make around USD 175,000 to more than USD 41 million…


Imagine how much they make in a whole year!

Their content ranges from almost anything you can think of—life, politics, gaming, entertainment, marketing, technology, gossip, culture, science, design, etc.

One popular example would be Arianna Huffington.

From her name alone, a lot of online readers would already associate her with the Huffington Post.

She started this in 2005, with content mostly about lifestyle, entertainment, and politics.

Currently, the blog’s estimated visits per month is 131.7 million. On average, it earns at least $41 million dollars monthly.

Millions of dollars a month. The big bucks.

How does Huffington Post earn so much just by blogging?

Sponsored content, advertisements, and banners on her blog

Today, we’re not going to be talking about specific bloggers and how much they earned from doing it. Instead, we’re going to be talking about why they are paid that much for writing quality content.

In the past years, marketing experts have talked about how important blogging is for online marketing success.

Blogs and bloggers are still very relevant today. A lot of brands and businesses have made the most out of its power, using them as an effective online marketing tool.

The most important thing to note is that blogs can rack up SEO rankings.

  • When a company blog or a hired blogger frequently releases fresh and relevant content, SEO is strengthened and the website will be indexed higher by search engines
  • A reputable blog that links to your company or brand website will be a very powerful tool because it signals search engines to tag the website as a credible source
  • The more useful and relevant the content is, the more traffic there will be. It can also reduce the bounce rate of the website being promoted

Brands and businesses consider creating their own blogs or hiring bloggers to talk about their products or services because:

  • Blogs improve search engine rankings dramatically (on Google, Yahoo, etc.)
    • Blogs are adaptable and can complement other marketing methods in your campaign
      • Credible and established blogs are trustworthy and informative

        Bloggers can help businesses engage with their target audience even more. Readers can also be directed to relevant information involving a brand’s product or service. It also allows for more online traffic to the business’ website when readers do an online search.

        Blogs can basically create more room for a brand or business to engage with its customers and create a loyal customer base.

        It’s also a great way to help a brand with its positioning, and in establishing a voice.

        What’s great about using this as another tool for marketing is that you wouldn’t need a huge marketing team to work on it. It could be just one person in charge of it, meaning you wouldn’t need a massive budget to pull this off.

        Speaking of budgets, top-paid bloggers don’t really charge like a full-scale marketing team. They also base the rates on what it is you need them to do. These could be as simple as banner ads up to actual blog posts.

        Regardless, the budget a company or agency needs for hiring bloggers or creating a blog isn’t that much relative to many other marketing tools.

        But of course, the most famous and credible bloggers in the industry earn so much because they are hired multiple times in a month.

        Businesses consider blogging in their campaigns because they know that this way of marketing and promoting really works.

        The USD 175,000 to more than USD 41 million that the top-paid bloggers in the world make is proof that businesses and agencies are really willing to pay.

        Are you ready to take your business or brand to the next level and utilize the power of BLOGS and BLOGGERS?

        These are some of the many tactics of FYO, Find You Optimization. It also provides us a great example of how we need to think beyond SEO and into FYO.

        Use blogs as a tool to improve your brand’s SEO rankings, highlight your other marketing methods, and increase your brand’s credibility and trustworthiness.

        When you do so, you’ll see how effective it is and reap all the benefits it could bring to your business’ growth!

        About The Dynamic Marketing Communiqué’s
        Thursdays: FYO! Find You Optimization

        Why should you stop thinking SEO and start thinking FYO?

        We’re not saying that you should abandon Search Engine Optimization (SEO).

        Don’t get us wrong, we know for a fact that this is something very important, especially in today’s digital marketing age.

        The internet landscape is vast, and a world of its own. You would really need to distinguish yourself and make your brand/company/website known and easily searchable.

        Better yet, at the top of page one for Top Results on Google or any other search engine.

        SEO is important but relying on SEO alone in getting your brand “out there” doesn’t leave enough room for creativity.

        How can we look at this from a different and better perspective?

        Let’s say you have it in the bag! You and your team are experts in SEO. Awesome. But did you ever wonder what else you could do to push it further and give your SEO skills a boost?

        FYO! Find You Optimization!

        You need your target audience to FIND YOU—your brand, product, service, or offering. This is SEO plus other tools that increase visibility online (and offline).

        Every Thursday, we publish content on how you can get your target market to find you, beyond the typical “type and search.” There are other things you can do along with your SEO to give your online advertising process a boost.

        Try considering other tactics beyond it—WOMO (Word Of Mouth Optimization), RO (Referral Optimization), and “All-Other-Means-Of-Getting-Your-Target-Market-To-Find-You” Optimization (AOMOGYTMTFY, if you’d like a long acronym).

        Part of a great marketing strategy is knowing how to adapt new methods and make use of different types of marketing and promotion that best fit your business goals and which give you the results you want.

        Hope you’ve found this week’s insights interesting and helpful.

        Stay tuned for next Thursday’s FYO!


        Kyle Yu and Joel Litman
        Head of Marketing & President and CEO
        Valens Dynamic Marketing Capabilities
        Powered by Valens Research

        This content is used with permission from The I Institute and The Business Builder Daily.

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