Dynamic Marketing Communiqué

“A smart tool for big business ideas.” This software has everything you need to achieve your email marketing goals! [Thursdays: FYO!]

December 3, 2020

Establish a connection between your brand and customers.

Learn more about your target market’s online behavior.

Create appropriate and engaging content about your brand.

These are just some of the things you can do with this email marketing tool.

Do you want to know how this tool helped a startup company reach its target market and improve the performance of its email marketing strategies?

We bet you’re curious!

Jopwell is a startup career advancement platform for American students and professionals.

According to Tani Brown, Chief of Staff at Jopwell, the company’s success depends on its ability to connect the right companies with the right job seekers.

What made it possible for Jopwell to effectively connect these people to the right job opportunities?

Mailchimp!

Mailchimp is an American marketing automation platform and email marketing service founded by entrepreneurs Ben Chestnut and Mark Armstrong in 2001.

It offers its clients intelligence-backed creative tools, visual automation builder, more e-commerce functionalities, and an updated app designed to “help your business grow alongside your ambitions.”

Going back to Jopwell…

To help match its job candidates with relevant employment opportunities, the company used Mailchimp’s Marketing CRM to turn audience information into actionable insights.

By using Mailchimp’s audience dashboard, Jopwell easily segmented their audience, sent targeted email messages, and saved valuable time in the process.

As stated by Brown, Mailchimp’s tagging feature was vital to Jopwell’s business model as it allowed the company to “organize vast, disparate sets of data.”

As a result, Jopwell recorded a 30% increase in its email open rate and an 87% increase in audience engagement rate.

Not just that!

The company was also able to grow its email volume from 1.8 million sends to over 5 million sends per year.

Thanks to Mailchimp’s useful email marketing tools, Jopwell was able to achieve these things.

“Marketing Smarts for Big Ideas”

Mailchimp enables businesses to do BIG things by helping business owners and marketers find the right tools that will connect them with their target market.

With Mailchimp, you can:

  1. Reach your target market using Mailchimp’s audience management tools.

    As an email marketing software, Mailchimp has a variety of Marketing CRM (Customer Relationship Management) tools that will help you turn audience data into useful insights and drive better results for your brand.

    Its signup forms, audience dashboard, and easy-to-navigate segmentation tools enable you to grow your audience, send emails to appropriate groups of people, and shape email marketing campaigns that will help increase your brand’s sales conversion rates.

  2. Create better-looking content for your multi-channel marketing campaigns.

    Produce on-brand campaigns with Mailchimp’s Creative Assistant, an artificial intelligence tool that blends design principles in order to build more appealing templates and layout for your brand.

    It also has a content studio that helps you manage all your marketing assets (such as content, images, landing page layouts, infographics) in one place and create a cohesive brand experience that you can use across all your marketing channels (website, social media, video sharing platforms―not just through email).

  3. Automate your email marketing messages.

    Mailchimp’s email automation services allow you to deliver relevant messages to your target market based on who they are, where they are, and how they interact with your brand.

    Through the software’s Send Time Optimization feature, you can schedule and deliver timely email marketing campaigns to your target market ALL AT ONCE!

Aside from knowing some of the benefits of using Mailchimp, you must also learn a few tips on how to use it so that just like Jopwell, you’ll maximize Mailchimp’s features and improve your brand’s email marketing performance.

  • Utilize Mailchimp’s Preview and Test Feature. This feature lets you see if your email is optimized for mobile. Since people nowadays are not just opening their emails on desktop computers and laptops, but also on their smartphones, tablets, and other gadgets, it’s important that your marketing assets look good on all devices.

    The Preview and Test tool is also a great way to ensure your emails have a high level of readability no matter what device your target market is using.

  • Maximize Mailchimp’s Automation Features. Automation allows you to provide relevant content for your target market while saving a great deal of your time. Instead of sending emails to your contacts one by one, you can organize Mailchimp’s automation settings and let the software do the job for you.

    You can use this feature for sending welcome emails to new customers, personalizing emails, providing product recommendations based on purchase history, and sending emails based on a user’s online activity.

  • Integrate Existing Technologies with Mailchimp. One advantage of Mailchimp is you can integrate it with Salesforce, PayPal, Wufoo, Shopify, or other web services you are already using. This will help you create more consistent email automation campaigns, grow your contact list, and increase your brand’s engagement rate.

  • Understand Business Reports. Aside from open rates and click-through rates, Mailchimp offers the eCommerce360 report that allows you to track sales and revenues generated through your email marketing campaigns.

    Using the eCommerce360 feature will help you shape your future email marketing strategies and identify products or services that motivate your target market.

Optimize your email marketing strategies with Mailchimp!

If it worked for Jopwell, it will be effective for you and your brand too.

As long as you use the right tools, coupled with clear business objectives, Mailchimp will help you create campaigns that will drive great results for your brand.

About The Dynamic Marketing Communiqué’s
“Thursday: Find You Optimization!”

Why should you stop thinking SEO and start thinking FYO?

We’re not saying that you should abandon Search Engine Optimization (SEO).

Don’t get us wrong, of course, we know this is something very important, especially in today’s digital marketing age.

The internet landscape is vast, and a world of its own. You really need to distinguish yourself and make your brand/company/website known and easily searchable.

Better yet, get to the top of page one for Top Results on Google or any other search engine.

However, what is the purpose of SEO? It’s that customers Find You!

That’s what matters. So, while SEO is one factor of FYO… it really is only one, and we ought not to abandon all the myriad of ways digitally and offline for improving your FYO.

How can we look at this from a different and better perspective?

Let’s say you have it in the bag! You and your team are experts in SEO. Awesome. But did you ever wonder what else you could do to push it further and give your SEO skills a boost?

FYO! Find You Optimization!

You need your target audience to FIND YOU—your brand, product, service, or offer. This is SEO plus other tools that increase visibility online (and offline).

Every Thursday, we publish content on how you can get your target market to find you, beyond the typical “type and search.” There are other things you can do along with your SEO to give your online advertising process a boost.

Try considering other tactics beyond it—WOMO (Word Of Mouth Optimization), RO (Referral Optimization), and “All-Other-Means-Of-Getting-Your-Target-Market-To-Find-You” Optimization (AOMOGYTMTFY, if you’d like a long acronym).

Part of a great marketing strategy is knowing how to adapt new methods and make use of different types of marketing and promotion that best fit your business goals and which give you the results you want.

Hope you’ve found this week’s insights interesting and helpful.

Stay tuned for next Thursday’s FYO!

Cheers,

Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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