Dynamic Marketing Communiqué

An agile, cost-efficient way to thrive in the future of work: Know more about this workforce strategy! [Fridays: Mindfulness by Miles]

May 12, 2023

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more.

A Note from Miles Everson:


We’re excited to share with you another interesting topic in today’s “Mindfulness by Miles.”

Every Friday, we write articles about health, wealth, and the future of work in hopes that you’ll be compelled to apply our tips and insights in your career and personal life.

Today, we’ll focus on the topic of workforce optimization.

Keep reading to know why it’s important to optimize your workforce and how you and your company can benefit from this approach.

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles

You must have heard about the 4-day work week in Iceland and Belgium, and how other parts of the world are following suit. Strategies like that are attempts at optimizing the workforce, with goals to increase workers’ productivity levels and reduce burnout in the workplace.

Due to the changes in the business world nowadays, the focus has shifted from quantity to quality. Instead of hiring more employees, firms are now looking for ways to optimize their existing resources.

The result of this?

Businesses are not only able to operate efficiently but are also able to provide excellent customer service!

Photo from ROI Solutions

Miles Everson, CEO of MBO Partners, says workforce optimization allows companies to access the talent they need in an agile, cost-efficient way so they can thrive in the future of work. This entails optimizing organizational processes to improve customer satisfaction and employee productivity.

However, having the right talents to effectively and efficiently run a business is no easy feat. As the modern workforce model shifts towards engaging independent workers, firms must learn to adjust how they get their jobs done.

That’s why Everson says companies must embrace this change by aligning their workforce with a strategic mix of full-time, independent, and offshore workers. This will help them become increasingly competitive and agile.

Why is workforce optimization such a big deal for businesses nowadays?

  • It contributes to a company’s progress. Optimizing the workforce requires business leaders and managers to regularly review their systems and processes in detail, offering insight into each aspect of the business. This enables them to improve processes for better results. 
  • It leads to customer satisfaction. Operational optimization translates to high-quality work that makes customers happy and more likely to transact with high-performing businesses again. 
  • It builds a competent workforce. A competent workforce is not easily fazed by problems. With proper planning and scheduling, such organizations can resolve issues without delays and prepare for the inevitable. 
  • It leads to employee satisfaction. This metric is often overlooked by businesses that cling to higher sales and only focus on customer satisfaction. However, the best companies are those that strive to constantly improve their performance without causing any stress or burnout for their employees. 

According to Everson, workforce optimization basically accounts for workers’ physical and mental health. It helps employees add to their skill sets and makes them happier, more satisfied, and more empowered in their careers.

Now that we’ve made the importance of workforce optimization clear, let’s talk about some of the benefits firms can get from this strategy:

  1. Access to Top Talents with In-Demand Skills 

Everson says by shifting focus from hiring an employee to do a specific job to engaging an independent for a defined project, companies rethink the types of talents they need to hire. 

For example: Independents with a wide range of skills are often more cost-effective than a full-time employee who is boxed within a certain job and may require costly benefit packages. 

This is because independent contractors have built a career around their skills, not vice versa. Their talents are highly sought after in competitive areas like IT, marketing, engineering, consulting, etc. 

  1. Increased Company Agility 

A blended workforce provides firms with the ability to scale their work up and down depending on market needs. 

Everson states this approach lets businesses easily meet budget constraints, quickly react to project demands, and remain open to innovation. 

  1. Increased Operating Leverage 

Instead of relying on a third-party intermediary to fill talent gaps, enterprises nowadays are increasingly implementing a direct sourcing strategy that allows managers to source needed talents internally. 

According to Everson, a recruiter who understands where and how to find the right talents can proactively stock a company’s talent pool, allowing for on-demand deployment for current and future projects. 

  1. Cost Savings 

Everson says there are lots of cost saving opportunities that accompany workforce optimization. Three of these include: 

  • Flexibility in talent acquisition – Lowers payroll costs and time-consuming recruitment activities. 
  • The ability to move recruiter functions in-house – Reduces third-party recruiting costs. 
  • Reduced compliance risk – Helps reduce costly lawsuits, fines, and penalties associated with worker misclassification. 

Other cost savings take the form of combined worker expertise. For instance: When independents work together in teams or are engaged to work as a team, they can take on longer and bigger projects… and for Everson, a team of independents is a great way to approach a task from different perspectives and contribute various skills. 

The phrase, “work smarter, not harder” captures the essence of workforce optimization. In an era where expectations of customer satisfaction, service delivery, and excellence rise, Everson says firms should be looking for ways to increase productivity and efficiency within the existing workforce.

We hope you find today’s article insightful and helpful!

Remember: Workforce optimization consists of multiple factors working together to boost a company’s productivity and help employees perform at their best.

Sure, this is not an overnight task, but it will help you, your business, your colleagues, and your staff serve your organization’s ultimate purpose in the long run.

How can you apply workforce optimization in your own firm today?

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently.

In other words, these are people who are high-performing individuals.

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals.

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can.

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter.

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce.

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life.

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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