Dynamic Marketing Communiqué

Do people who write well tend to also do well in their careers? Know the answer to that question here! [Tuesdays: Return Driven Strategy]

June 19, 2023

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more. 

A Note from Miles Everson

Have you heard about Return Driven Strategy (RDS)? 

This pyramid-shaped framework has 11 tenets and 3 foundations. When applied properly, these principles help businesses effectively implement their branding and marketing strategies. 

One of the things I like about RDS is its applicability to the microlevel. Just apply its tenets and foundations to one’s career and you have Career Driven Strategy (CDS). 

Today, let’s talk about the 11th tenet of CDS, which is about communicating holistically

Read on to better understand the reasons why people who write well often do well in their lives, particularly in their careers. 

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Return Driven Strategy 

Writing is a skill that has been valued throughout human history. From the earliest cave paintings to modern-day novels, humans have used writing to express themselves, communicate ideas, and share stories. 

In today’s digital age, writing has become more critical than ever. With so much information available online, having the ability to write well, especially as a corporate employee, business manager, content marketer, etc., can make all the difference between success and failure. 

In this article, we’ll explore why professionals who write well tend to also do well in life.

The Power of Writing Well 

In the book, “Writing That Works,” authors Kenneth Roman and Joel Raphaelson state it doesn’t hurt to want to make life easier for people reading or reviewing your write-ups. The better you write, the less time the reader or reviewer will spend to read or proofread your stuff. 


It’s because bad writing slows things down while good writing speeds them up

Besides, think about this: Some only know you through your writing. This could be your most frequent—or your only—point of contact with people important to your career such as major customers, senior clients, or top management. 

For these people, you are your writing. It reveals how your mind works. So, constantly evaluate your drafts: Are your copies forceful or fatuous? 

Deft or clumsy? 

Crisp or soggy? 

Doing a self-assessment regularly is helpful because readers who don’t know you judge you based on how you write. 

Additionally, writing well has many benefits beyond just effective communication. For example: Writing can help you clarify your own thoughts and ideas. 

When you write something down, you are forced to organize your thoughts and put them into a coherent structure. This can then help you understand your own ideas better and refine them as needed.

Writing can also improve your critical thinking skills. When you write, you need to evaluate information, analyze it, and make decisions about what to include and what to leave out. This process helps you develop a more analytical mindset, which can be valuable in many areas of life.

Writing can also boost your creativity. When you write, you are free to explore new ideas and express yourself in unique ways. This helps you break out of old patterns of thinking and develop new perspectives about the world around you.

So, what are some tips to help you improve your writing skills? 

  • Be a voracious reader: The more you read, the more you will be exposed to different writing styles, ideas, and perspectives. This can help you develop your own style and improve your ability to communicate effectively.
  • Practice regularly: Writing is like any other skill—the more you practice, the better you will get. Set aside time each day or week to write, even if it’s just for a few minutes.
  • Get feedback: Ask someone you trust to proofread your copies and provide feedback. This will help you identify areas for improvement and refine your writing style.
  • Edit your work: Good writing is often the result of good editing. After you have written something, go back and read it carefully, looking for ways to tighten up your prose or make your message more clear. You may also try to “Zeigarnik” your drafts. 

The Importance of Writing Well in the Digital Age + Career Driven Strategy (CDS) 

Tenet 11 of Professor Joel Litman and Dr. Mark L. Frigo’s Career Driven Strategy (CDS) is about communicating holistically

Here, they explain that high performance comes from understanding the integral role of communications, which can either be written or verbal, throughout one’s career. 

Let’s see how CDS applies in the context of writing well, especially in today’s digital age… 

Nowadays, writing has become more important than ever. With so much information available online, the ability to write well can help you stand out from the crowd. Whether you are applying for a job, promoting your business, or trying to build a personal brand, the way you write can have a significant impact on your success.

What’s more? 

With the rise of social media, writing has become an essential skill for anyone looking to build an online presence. From writing a blog post to creating a Twitter or an Instagram caption, writing well can help you attract followers, boost your engagement rates, and establish yourself as an authority in your field.

Take note of these tips and insights as you write your next set of copies! 

Remember: It isn’t enough that you know all about your subject. You also have to make your writing clear to people and express your point of view persuasively. 

This means your ability to write well can help you get things done and achieve your goals—today, next month, next year, or in the next decades of your career. 

We hope you learned a lot from today’s topic! 

Also, if you’re looking to gain a better understanding of Return Driven Strategy and Career Driven Strategy, we highly recommend checking out “Driven” by Professor Litman and Dr. Frigo. 

Click here to get your copy and learn how this framework can help you in your business strategies and ultimately, in ethically maximizing wealth for your firm.

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.) 

About The Dynamic Marketing Communiqué’s
“Tuesdays: Return Driven Strategy”

In the book, “Driven,” authors Professor Joel Litman and Dr. Mark L. Frigo said that the goal of every long-term successful business strategy should incorporate the combined necessity of “making the world a better place” and “getting wealthy.” 

That is why they created Return Driven Strategy and Career Driven Strategy―frameworks that were built to help leaders and professionals plan and evaluate businesses so they can also help others achieve their organizational goals and career goals. 

The frameworks describe the plans and actions that drive returns for anyone in an organization such as independent contractors, marketers, brand managers, communicators, and other people in any field. These actions lead to the creation of wealth and value for customers, employees, shareholders, and the society. 

Every Tuesday, we’ll highlight case studies, business strategies, tips, and insights related to Return Driven Strategy and Career Driven Strategy. 

In planning, building, or managing brands and businesses, these strategies, case studies, and guidelines will help you choose what specific actions to take and when to take them. 

Hope you found this week’s insights interesting and helpful.

Stay tuned for next Tuesday’s “Return Driven Strategy!”


Kyle Yu 
Head of Marketing 
Valens Dynamic Marketing Capabilities 
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