Dynamic Marketing Communiqué

Do you want more likes and shares on your posts? Attract readers by saying less using this formula! [Tuesdays: “Write with the Pen of the Masters”]

February 18, 2020

As of January 2019, there are 3.484 billion people actively using social media.

That’s 45% of the earth’s population!

In today’s digital marketing age, a lot of brands and businesses include social media and email marketing as part of their campaigns.

They know that a lot of people are always online. Many people can’t live without their phones. They’re always glued to their screens. Even their conversations are on messaging apps instead of through face-to-face human interaction.

Influencers are also big online. People follow and trust them for tips and reviews on certain products or services. They post regularly on their social media accounts to generate following, engage with their followers, and create trends.

Netizens in general live for the likes and shares, just like influencers. If they can find a way to be viral, they’d do it.

Basically, a lot of people and brands want to be noticed all over the internet. This is really good for business because you can get as much exposure as you need.

Because of the saturated landscape, a very common question that a lot of people have online is: “How do we attract a lot of attention with just one line, a caption, or a tweet?”

Answer: THE 4 U’s

Keep that in mind.

Seeing that digital marketing is fast-paced, everyone who posts online needs to think of a way to attract their target audience within the first few seconds.

The same goes for email marketing. How do you get people to open your email with the subject line as the barrier?

Looking at this from the perspective of a brand or business, you will do whatever it takes to grab everyone’s attention. Be it a post on Facebook, a tweet, or a subject line for an email blast, you’ll do what you can to get noticed.

Better yet, get engagement from followers and readers with a like, share, comment, or click.

Here at Valens, we also aim for the same goal. For our social media accounts and email marketing, we want to pack a punch with fewer words as possible.

For example, our CEO’s LinkedIn account has more than 13,000 connections.

We didn’t achieve this overnight. Our team brainstormed and tested to see what types of captions work best.

The same goes for our mailing list. We did whatever it took to grab their attention, have them read our work, and have them subscribe to our publications.

How?

The 4Us. Your caption, tweet, or subject line must be:

  • Useful – Be useful to the reader; Give people information that would be useful in helping
  • Unique – Convey the idea that the main benefit is somehow unique; Present information in a unique way
  • Urgent – Provide a sense of urgency; Most people want answers NOW so your copy can show how their problem can be solved FAST
  • Ultra-specific – Be ultra-specific with all of the above and connect with them by hitting the nail on the head with the problem you have a solution to

This formula will help you create a headline that would make your target audience curious and willing to click on your post or email.

It seems ready-made for social media but it’s highly effective on email subjects, too.

If you can master including elements of urgency and specificity to your already useful and unique copy, you’ll get great results for your marketing and business as a whole.

Using this formula doesn’t require you to use a lot of words. It will help you practice saying less for more impact.

Keeping in mind that you have a few seconds to convince a reader or even website visitor to stay or go, you know that your job is to make sure that your marketing message gets across effectively.

When done correctly, you’ll be able to engage readers or anyone who’s stumbled across your copy and convert them to your newest follower or customer.

Try using this formula on your next posts and subject lines.

See how effective this could be on your social media KPIs and email readership stats!

About The Dynamic Marketing Communiqué’s
“Tuesdays: Write with the Pen of the Masters”

Who doesn’t find content writing to be a skill that requires a lot of practice and effort?

In fact, many people may even find copywriting very intimidating.

However, you can be a good writer as long as you have the right tools. You won’t always get things right the first time, but with enough time and practice, you’ll get the hang of it!

When you write a copy for any brand or for your company, your aim is to make an impact and…

…to get people to remember.

Getting people to remember means getting consumers to buy your product or to avail of your service.

And when you get your content to deliver the results you want, THAT is a great copy!

Every Tuesday, we publish content based on tips and insights from the masters of content writing, copywriting, and storytelling.

Become more familiar with ways to write great copy that helps you gain ROI from your efforts, drive profitability, and achieve your business goals.

Learn time-tested tactics that better capture the attention of your target audience, and maximize the benefits of great copywriting.

Hope you found this week’s insights interesting and helpful.

Stay tuned for next Tuesday’s “Write with the Pen of the Masters!”

Cheers,

Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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