Dynamic Marketing Communiqué

Do you want your brand to reach a wider audience? Use this email platform that has 1.8 billion users [Every Thursday: FYO!]

August 6, 2020

Emails are one of the most effective channels to connect with a wide audience.

Knowing this…

Companies try different strategies to collect as many email addresses of their target market as they can.

Guess what?

There’s a way to get into their inbox without asking for their email addresses!

Nope. It’s not about buying an email list or hiring a group of people to collect leads.

Are you familiar with…

GMAIL ADS?

Gmail ads, or Gmail Sponsored Ads, are paid ads that appear on the Promotions or Social tabs of a Google email inbox.

LIKE THIS:


Once you click on any of these, it opens like a usual email that can contain images, videos, embedded forms, and other kinds of content.

Most of the time, these email-like ads include a call-to-action that usually leads to a brand or company’s website or landing page.

Are you wondering how many people can Gmail Ads reach?

Over 1.8 billion users worldwide.

Gmail has the highest number of users compared to other email platforms.

This 2020, Gmail owns 43% of the market share in email services.

All about Gmail Ads

  • Gmail Ads directly engage with the target audience. Users can easily click on the ad, play and watch a video, fill out a form, or go to a website.
  • Gmail Ads allow advertisers to track reach, open rates, click-through rates (CTR), saves, and forwards of a campaign.
  • Gmail Ads are mobile-friendly. These look visually appealing on computers, mobile devices, and other devices.
  • Gmail Ads are pay-per-click ads. Advertisers pay when Gmail users click on the ad for the first time.
  • Gmail Ads can reach a target audience through keywords, demographics, URLs, and many more.
  • Gmail users who open the ad can save it for future reference by clicking the “Save to Inbox” button.

How can Gmail Ads be beneficial to you and your brand online?

  1. Be visible to your target audience. Your Gmail ads will be on top of your target user’s inbox under their Promotions or Social tabs. You can easily reach more people so they have a higher chance of encountering your brand. It’s another step to familiarity.
  2. Take advantage of the information you have on your competitors. You can use your competitors’ domains so your ads will appear when users receive an email from any of them. You can indicate the domain of your closest competitor in the targeting options section when you are setting up an ad. This can help attract new and potential customers to avail of your product or service.
  3. Easily design Gmail ads that suit how you want to highlight your products or services. You don’t need any HTML expertise or tech skills. Gmail ads have mobile-optimized templates that you can use and choose from, making these easier to set up.

WorldFirst

In June 2015, this foreign money exchange platform used Gmail Ads to increase its engagement with consumers. It also resulted in more awareness of their brand and services.

The brand used well-known characters from books by Roger Hargreaves as part of their campaign.

In a pretty straightforward ad, the image showed the benefits of being a WorldFirst user (Mr. First) versus someone who’s not (Mr.Bump).

Clear and simple.

After three months, the results of their campaign showed a:

  • 41% increase in the duration that website visitors stay on the WorldFirst website
  • 24% increase in new visitors of the WorldFirst website
  • 29% increase in the number of pages viewed by website visitors on the WorldFirst website
  • 181% increase in the registration conversion rate

Gmail Ads are an effective and easy way to drive up sales and increase engagement with your consumers or potential consumers.

This is another useful and powerful tool for your audience to find your brand or business online.

Take action before your competitors start using this strategy too. Good luck!

About The Dynamic Marketing Communiqué’s
“Thursdays: FYO! Find You Optimization”

Why should you stop thinking SEO and start thinking FYO?

We’re not saying that you should abandon Search Engine Optimization (SEO).

Don’t get us wrong, of course, we know this is something very important, especially in today’s digital marketing age.

The internet landscape is vast, and a world of its own. You really need to distinguish yourself and make your brand/company/website known and easily searchable.

Better yet, get to the top of page one for Top Results on Google or any other search engine.

However, what is the purpose of SEO? It’s that customers Find You!

That’s what matters. So, while SEO is one factor of FYO… it really is only one, and we ought not to abandon all the myriad of ways digitally and offline for improving your FYO.

How can we look at this from a different and better perspective?

Let’s say you have it in the bag! You and your team are experts in SEO. Awesome. But did you ever wonder what else you could do to push it further and give your SEO skills a boost?

FYO! Find You Optimization!

You need your target audience to FIND YOU—your brand, product, service, or offer. This is SEO plus other tools that increase visibility online (and offline).

Every Thursday, we publish content on how you can get your target market to find you, beyond the typical “type and search.” There are other things you can do along with your SEO to give your online advertising process a boost.

Try considering other tactics beyond it—WOMO (Word Of Mouth Optimization), RO (Referral Optimization), and “All-Other-Means-Of-Getting-Your-Target-Market-To-Find-You” Optimization (AOMOGYTMTFY, if you’d like a long acronym).

Part of a great marketing strategy is knowing how to adapt new methods and make use of different types of marketing and promotion that best fit your business goals and which give you the results you want.

Hope you’ve found this week’s insights interesting and helpful.

Stay tuned for next Thursday’s FYO!

Cheers,

Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
Powered by Valens Research
www.valens-research.com