Dynamic Marketing Communiqué

Don’t miss out on trillions of website visitors monthly. Here are 3 little secrets you need to know! [Every Thursday: FYO!]

June 11, 2020

How many visitors do you think the most popular search engine in the world, Google.com, has every day?

Think about it…

Ready?

Over 40,000 searches!

…per second.

That’s more than 3.5 billion searches per day…

…and 1.2 trillion searches per year worldwide.

Google has an answer to almost anything. You can search for images, news, maps, books, flights, finance, jobs, food…

Everything, really.

Since there’s so much traffic and published content every second, how do you make sure that what you want to publish or promote will appear on the first page of these search results?

Will you be able to catch people’s attention with mere words?

What can you do so people click on, read, and share your content?

Create the right HEADLINES!

Today’s newsletter is not just about how Google reaches trillions of searches online.

We’re going to talk about how those same people can FIND YOU and your content.

The catchy and top-searched headlines are those constructed in the most simple, concise, and straightforward way.

Here’s a quick guide to help you create better headlines!

  • Keywords. Use common words or phrases that you think your target readers may search or look into. These words can also describe the subject of your content.
  • Mention names or collaborations. Only when applicable, include the brands, companies, people, or organizations you’ve collaborated or partnered with. It’s especially beneficial when they already have a following to begin with. Doing this gives your content credibility and a good first impression.
  • Unique information. Share unique information by asking yourself what it is about your story that other websites or online content don’t have. Can you answer questions that other sources can’t?

Here’s an example:

“The Next Big Bath: Wall Street Is Blind To An Oncoming Earnings Disaster”
Published on Forbes.com last May 27, 2020

This article has had 8,982 views since it was published!

Is that a good number? YES.

Especially when your audiences are wealth advisors, business owners, high-net investors and buyers, executives, etc. from Forbes.com.

This number is ALMOST 3X the average 3,000 views of similar articles published in the same week under the same topic.

Let’s look at the sample headline in detail.

  • Keywords: “earnings,” “disaster,” “oncoming”
  • Mention names or collaborations: “Big Bath,” “Wall Street”
  • Unique information: The President and CEO of Valens Research, Prof. Joel Litman, discussed his insights on how the next “Big Bath” during this pandemic is happening, and why Wall Street analysts are directionally wrong in their earnings forecasts.

When you’re tasked to write content for your brand or company, you’re given the chance to be creative and create compelling headlines so your target readers click, read, and share.

Remember to not be careless. Make sure that your headline isn’t created to mislead and deceive just so you can get people to visit your webpage.

The goal is to not just get people to click on your headline. It doesn’t end there.

The goal is to attract traffic, provide readers with quality content that’s useful and interesting, and have them come back for more.

Brand loyalty, credibility, and trust.

Give these tips a try.

We can’t wait to see your content and new high-ranking headlines!

About The Dynamic Marketing Communiqué’s
“Thursdays: FYO! Find You Optimization”

Why should you stop thinking SEO and start thinking FYO?

We’re not saying that you should abandon Search Engine Optimization (SEO).

Don’t get us wrong, of course, we know this is something very important, especially in today’s digital marketing age.

The internet landscape is vast, and a world of its own. You really need to distinguish yourself and make your brand/company/website known and easily searchable.

Better yet, get to the top of page one for Top Results on Google or any other search engine.

However, what is the purpose of SEO? It’s that customers Find You!

That’s what matters. So, while SEO is one factor of FYO… it really is only one, and we ought not to abandon all the myriad of ways digitally and offline for improving your FYO.

How can we look at this from a different and better perspective?

Let’s say you have it in the bag! You and your team are experts in SEO. Awesome. But did you ever wonder what else you could do to push it further and give your SEO skills a boost?

FYO! Find You Optimization!

You need your target audience to FIND YOU—your brand, product, service, or offer. This is SEO plus other tools that increase visibility online (and offline).

Every Thursday, we publish content on how you can get your target market to find you, beyond the typical “type and search.” There are other things you can do along with your SEO to give your online advertising process a boost.

Try considering other tactics beyond it—WOMO (Word Of Mouth Optimization), RO (Referral Optimization), and “All-Other-Means-Of-Getting-Your-Target-Market-To-Find-You” Optimization (AOMOGYTMTFY, if you’d like a long acronym).

Part of a great marketing strategy is knowing how to adapt new methods and make use of different types of marketing and promotion that best fit your business goals and which give you the results you want.

Hope you’ve found this week’s insights interesting and helpful.

Stay tuned for next Thursday’s FYO!

Cheers,

Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
Powered by Valens Research
www.valens-research.com