Dynamic Marketing Communiqué

Get in the zone! Here are some ways to supercharge your energy and creativity! [Fridays: Mindfulness by Miles]

October 7, 2022

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more.

A Note from Miles Everson:

Good day, everyone!

Welcome to “Mindfulness by Miles!”

Every Friday, we talk about various topics that I find useful in my life. We hope you’ll also be compelled to apply the tips and lessons you learn from these articles in your personal life and career.

Today, we’ll talk about a topic on awakening one’s creative genius.

Continue reading to know how one of today’s most successful American artists unleashes his creativity.

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles

Do you know someone whose creativity is like a virtual idea factory?

It’s like for that person, new and fresh ideas seem to naturally materialize out of nowhere, day in and day out.

Miles Everson, CEO of MBO Partners, knows some friends and colleagues who are like that. He says he can’t help but admire those people because how they generate different ideas is just AWESOME.

Photo from Strategies by Design

Awakening Your Creative Genius

Everson says as he was scrolling through some articles online, he came across content from Dave Asprey, the “Father of Biohacking” and founder of the Bulletproof Nutrition Inc.

In that article, Asprey talked about one of his podcast episodes featuring Steve Aoki, a two-time Grammy nominee, electronic musician, DJ, filmmaker, and music executive. Aoki has over 1.5 billion streams on Spotify, and has helped put some of the world’s most beloved artists on the entertainment industry map.

Photo from Ibiza Spotlight

Basically, the podcast was about how Aoki supercharges his energy and creativity. He also shared his tactics to unleash his imaginative capabilities, get in the zone, and stay there for the long haul.

  1. Avoid worrying too much about what others would think

Aoki says worrying too much about what other people would think about you and your creations can paralyze you. According to him, this is the root of the “Imposter Syndrome,” and there’s no place for that in creative work. 

He states to keep your creative flow going, you have to produce outputs that tug on your own emotions, then trust that your audience gets you. 

He agrees no one can please everybody, but by making sure your own creations connect with your core emotions, you’ll eventually attract and make a connection with people who feel or think the same way as you. 

  1. Self-awareness leads to self-development

According to Aoki: 

“When you are self-aware and critical, then you know you have areas that have inadequacies and you need help with, or you need that support. Even if I’m still in the studio for so many hours, I still try to bring myself down to that student level. And always listen first, hear a different experience, a different approach.” 

He also says collaboration provides new opportunities to learn. So, if you’re working with others, you should know how to listen and welcome new learnings. This will help you get better at your craft. 

  1. Be adaptable

Aoki believes rigidity and hard-headedness are the quickest ways to make your creativity go stale. 

When you’re diving into creative work or planning to unleash your creativity, you have to be adaptable and flexible because these qualities make you more open and receptive to new ideas and fresh ways of looking at things. 

He states having an organized environment also helps in keeping your creative juices flowing. By working in a clean space, you’ll be less distracted and able to focus more on coming up with great ideas.

Everson agrees with the points Aoki mentioned in Asprey’s podcast. For him, these tips not only apply to those in the music and entertainment industry but also to other professionals in all walks of life.

To recall…

  • Don’t worry too much about what others would think. 
  • Be self-aware. 
  • Be adaptable. 

Through these, Everson says you’ll not only awaken your creative genius but also improve your craft and be a better individual in general.

Thanks for reading this article! We hope you find today’s topic insightful and helpful.

If you would like to talk about this topic more, Everson states you may connect with him through his LinkedIn account. He’ll be happy to talk to you and learn from your insights too.

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently.

In other words, these are people who are high-performing individuals.

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals.

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can.

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter.

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce.

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life.

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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