Dynamic Marketing Communiqué

Here’s a secret to staying consistent in achieving your goals all year round! [Fridays: Mindfulness by Miles]

March 18, 2022

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more. 

A Note from Miles Everson

I believe one of the basic units of a high-performing business is a high-performing individual. 

Think about this: You won’t manage a team or a business properly and effectively if your body is ailing or if you’re not in the right state of mind. 

This is why I strongly agree that your road to success starts with yourself and your well-being. You have to make sure you prioritize your overall health so you can do your work excellently. 

For today’s article, let’s focus on the importance of your mental health in achieving your goals. 

Keep reading to know how being in the right state of mind can help you stay committed and not just motivated in the long run.  

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles 

Achieving your goals is not easy at all times. 

Think about this metaphor: Gym memberships

If you know someone who owns a fitness studio or is a gym instructor, he or she would probably tell you in one of your conversations that January is often the most lucrative month of the year for the business. 


It’s the time when a lot of people experience the aftermath of eating too much during the holiday season! This is when many individuals feel they gained a few pounds for eating cakes, hams, ice creams, noodles, pasta, pizza, and many other delicious food. 


Additionally, this is also the time when lots of gyms offer discounts and conduct health-related marketing campaigns, hoping to appeal to those who are serious about sticking to one of their New Year’s resolutions―getting in shape

Here’s the thing: Getting fit is a worthwhile resolution… but staying fit is a different thing. 

Talk to that gym owner or instructor again and ask him or her about the number of people who go to the gym throughout the year. That person might tell you that come February or a few months down, some of those who were passionate about getting fit in January would stop showing up. 

Their motivation waned, their excitement ran out, and they’re back to the couch instead of the gym. 

What does this tell you? 

Reaching your goals takes work


According to Miles Everson, CEO of MBO Partners, achieving your goals is hard work. It requires doing some things you don’t even want to do. 

He says it’s not so much about your passion, emotions, or interest in doing something… because these things change! When your motivation runs out or your excitement to do work is no longer there, you have to persevere and stay committed to your goals

Everson states there are 2 types of responses when you’re faced with a challenge or hard work: It’s either you give up or you burn yourself out. 

For him, both these responses are ineffective because they won’t help you get closer towards your goals. He believes working sustainably and efficiently towards a goal is one of the best ways forward

Below are some of Everson’s advice for goal chasers and achievers: 

  • Create your own purpose. 

Everson says you have to decide who you want to be and once you’re done with that stage, you have to actively create “that” person. This will help you become much more committed towards achieving your goals in life. 

To do that, identify a purpose that matters to you at a deep level. Get as specific as possible and write it down if you may. 

After identifying that specific purpose, let it motivate you towards setting and accomplishing your goals. This will keep you going on the path to success. 

  • Set good goals for yourself (and actually achieve them). 

Once you’re done with the first tip (creating your own purpose), Everson says you have to choose your purpose-driven goals and figure out how to achieve them on a practical level. 

He adds that it’s important to set clear parameters for success. This will enable you to know when you succeed and when you fail, and figure out where you’re falling short and what you have to do to improve. 

  • Avoid putting all your eggs in one basket. 

Failures are an inevitable part of growth―they’re important feedback. 

They give you an opportunity to evaluate yourself, identify the things you’re not doing well, and change negative habits or actions. 

So, don’t be afraid of failures. Instead, make yourself more flexible by not putting all your eggs in one basket. 

Simply said, avoid investing all your emotions and priorities in just one goal. Set 3 or 4 attainable goals at a time. 

For example: You have goals A,B, and C. If you fail on goal A but succeed on goals B and C, you’ll feel less frustrated because you know not all of your efforts failed. 

Succeeding on goals B and C means there’s just one or some area in your execution A that didn’t go well, which is why you failed on goal A. 

Use these tips to be in the right state of mind, set good and attainable goals for yourself, and actually achieve them! 

Be clear and specific on what you want, why you want it, and how you’re going to achieve it. According to Everson, as you instill a sense of purpose in your life, you’ll be amazed and surprised at what you can do. 

We hope you find this advice helpful. Have a great and restful weekend! 

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.) 

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently. 

In other words, these are people who are high-performing individuals

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals. 

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can. 

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter. 

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce. 

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life. 

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu 
Head of Marketing 
Valens Dynamic Marketing Capabilities
Powered by Valens Research

View All

You don’t have access to the Valens Research Premium Application.

To get access to our best content including the highly regarded Conviction Long List and Market Phase Cycle macro newsletter, please contact our Client Relations Team at 630-841-0683 or email client.relations@valens-research.com.

Please fill out the fields below so that our client relations team can contact you

Or contact our Client Relationship Team at 630-841-0683