Dynamic Marketing Communiqué

Here’s why the traditional “work life and personal life balance” is holding you back from living your best life… [Friday: Mindfulness by Miles]

November 16, 2023

Miles Everson’s The Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more. 

A Note from Miles Everson

Hi, everyone! 

We hope you’re having a great day.

Let’s talk about a hot topic in today’s “Mindfulness by Miles” article. Each Friday, we write health- and mindfulness-related articles as well as book reviews with a goal to help you boost your overall well-being. 

Today, allow us to discuss a powerful concept from a particular self-help book. 

Continue reading to know what it means to truly achieve satisfaction and “balance” in both your work life and personal life. 

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles  

In today’s modern, hyper-connected world, the elusive concept of work life and personal life balance often feels like a distant dream. 


What if we tell you that the pursuit of the “perfect” equilibrium between your personal life and professional life might be an unattainable myth

In fact, motivational speaker, author, and business consultant Matthew Kelly has news for you in his book, “Off Balance: Getting Beyond the Work-Life Balance Myth to Personal and Professional Satisfaction.” 

Here, Kelly challenges this conventional wisdom and offers a refreshing perspective on achieving genuine contentment in life. 

Photo from Amazon

Attaining Satisfaction in the “Off-Balance” 

“Off Balance: Getting Beyond the Work-Life Balance Myth to Personal and Professional Satisfaction” is a book published in 2011. It explores the traditional concept of work life and personal life balance, and challenges the notions that many people are striving to achieve.

The main premise of the book is that the traditional idea of work life and personal life balance, where individuals try to equally divide their time and energy between their personal lives and their careers, is a flawed and unrealistic goal. 

Kelly argues that this pursuit often leads to frustration and dissatisfaction because it sets up an unattainable standard. Instead, he suggests a different approach to achieving personal and professional satisfaction.

Throughout his book, Kelly encourages readers to focus on what he calls “dynamic equilibrium.” This involves recognizing that life is constantly changing, and one’s priorities and commitments may shift over time. 

So, instead of striving for a “perfect” balance, individuals should strive to make intentional choices that align with their values and goals at any given moment. This may involve periods of intense focus on one’s career, followed by periods of prioritizing personal life or other pursuits.

Miles Everson, CEO of MBO Partners, personally likes how the book provides practical advice and strategies for individuals to assess their values, set meaningful goals, and make intentional choices that lead to a sense of fulfillment in their lives. He appreciates that Kelly’s principle emphasizes the importance of self-awareness and aligning a person’s actions with his or her values and purpose.

Let’s do a quick run through of the contents of the book… 

  • The Myth of the Work Life and Personal Life Balance 

Everson says he’s pretty certain that at one point in your life, you’ve strived for that “magical equilibrium” where your work commitments and personal life harmonize effortlessly. By this, he means the idea that you can give equal attention to your career and personal passions while still maintaining your sanity. 

However, as some of you may have felt—Everson states he felt that too once in his life—this balance often feels like chasing a mirage in the desert. Kelly even argues in his book that this conventional idea is inherently flawed. 

This leads us to the next point of the book… 

  • Embracing “Dynamic Equilibrium” 

Instead of endlessly pursuing an unattainable ideal, Kelly advocates for a radical shift in one’s thinking: Dynamic equilibrium

This concept acknowledges that life is ever-changing, and your priorities will naturally shift over time. So, rather than juggling everything at once, you should focus on making intentional choices that align with your values and objectives.

  • The Power of Values 

Kelly’s book underscores the importance of self-awareness and understanding your core values. By recognizing what truly matters to you, you can set meaningful goals and make decisions that lead to personal and professional fulfillment. 

At this part of the book, Kelly also presents exercises and practical strategies to help you identify your values and translate them into actionable steps.

  • The Art of Making Intentional Choices 

In the pursuit of “dynamic equilibrium,” Kelly encourages you to be mindful of your choices. Instead of spreading yourself thin, you should make conscious decisions that align with your current priorities. 

  • Finding Fulfillment Instead of Balance 

According to Kelly in his book, the ultimate goal is not perfect balance but a sense of fulfillment. Here, he challenges the notion that success can only be achieved through a relentless struggle for balance. 

By embracing “dynamic equilibrium” and aligning your actions with your values and purpose, you can find satisfaction in both your work life and personal life.


Everson says in a world that often glorifies the pursuit of achieving the perfect balance between your career and personal life, Kelly’s book offers a refreshing perspective by inviting you to break free from the shackles of an unattainable ideal. 

So, are you ready to let go of the balance myth and start living a more fulfilling life? 

If so, Kelly’s book might just be a great read for you! Through self-awareness, intentional choices, and a focus on your core values, you can pave a path towards genuine personal and professional satisfaction. 

We wish you all a happy weekend, everyone! Take time to rest and enjoy non-work-related activities with your loved ones. 

In line with MBO Partners’ continuous dedication to supporting you and your business, we want to notify you about an opportunity to access potential tax credits of up to USD 32,200. 

The American Rescue Plan Act of 2021 provides specific provisions for self-employed individuals, known as the Self Employed Tax Credit (SETC), for which nearly everyone with Schedule C income qualifies. This acknowledges the unique challenges faced by those who work independently especially during times of illness, caregiving responsibilities, quarantine, and other circumstances.

There are two criteria you must meet to qualify for receiving the tax credit of up to USD 32,200. Click here to see how you can obtain the SETC to know more about this. 

Act NOW! This credit will expire on April 15, 2024, so we encourage you to submit early to see if your business qualifies. Also, if you know others who may qualify for the SETC, you may share these details with them.

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently. 

In other words, these are people who are high-performing individuals

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals. 

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can. 

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter. 

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce. 

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life. 

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu 
Head of Marketing 
Valens Dynamic Marketing Capabilities
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