Dynamic Marketing Communiqué

“If you want to be happy, don’t focus on money.” – Know more about this principle here! [Fridays: Mindfulness by Miles]

October 28, 2022

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more.

A Note from Miles Everson:

Happy Friday and welcome to “Mindfulness by Miles!”

We’re excited to share with you another topic that can help you improve not just your career but also other aspects of your life.

Every Friday, we talk about various tips and insights that are useful for everyday living. These include advice on how to live your best life, become a better version of yourself, let go of negative thoughts, exercise gratitude, and more.

In today’s article, we’ll discuss what makes life truly happy and meaningful.

Continue reading below to gain a new perspective on how you can experience genuine and lasting happiness in your life.

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles

Jack Canfield is the originator and co-creator of the bestselling “Chicken Soup for the Soul” book series. In one of his podcasts, he talked about his journey towards finding more happiness.

His advice wasn’t as straightforward as you might think: He discussed almost everything he knew about the subject—from LSD (lysergic acid diethylamide) to finding one’s purpose to avoiding foolishness.

[LSD: This refers to a synthetic crystalline compound that is a potent hallucinogenic drug.]

In one of the segments of his podcast, he said:

“I made USD 6 million in a year. I bought all the things you’re supposed to buy. I bought four cashmere sweaters in different colors and all that stuff… it quickly got very clear that the things outside me were not going to make me happy.”

The bottom line of his talk?

If you want to be happy, don’t focus on money.

Photo from Arrest Your Debt

Money ≠ Happiness

As someone who values the concept of living a meaningful life and believes the best things in life aren’t things, MBO Partners CEO Miles Everson personally agrees money is not the ultimate way to genuine happiness.

He says lots of research support this principle. If you want to be TRULY happy, getting wealthy won’t do the trick.

He’s not saying money is useless, though. He believes everyone needs money to live and it can actually buy happiness… to a certain extent.

In fact, Princeton researchers found that people are less stressed and respond better to life’s challenges once they’re making USD 75,000 a year. However, they also made an important distinction in their study: Money can buy life satisfaction, but NOT genuine, lasting happiness.

People with more money are just as emotionally unfulfilled as their less wealthy counterparts. This shows while money helps lessen stress and make people comfortable, once they have enough to cover their basic needs, there are diminishing returns on the satisfaction their wealth brings.

So… what actually makes people happy?

Here are Everson’s top 3 observations:

  1. Doing things that TRULY matter

Technology has made everyday life more convenient than ever before. Despite that, Everson says depression is still on the rise and more people are getting dissatisfied with their lives. 


According to various studies, being comfortable all the time makes people less happy… and one reason for this is as humans, we find meaning in doing things that matter, even if those things are difficult or challenging. 

Think about this: When you face and overcome challenges, you become a stronger, happier person in the process. This also makes you realize you’re tougher than you thought, and that builds your self-worth. 

Everson personally believes joy in life comes from pursuing things that matter. That’s why he always asks himself: 

“How much do I actually need to have my and my family’s needs met?” 

“If I make twice the amount of money I earn at the moment, what would I do with it?”

“Why do I want to earn more money in the first place?” 

For him, answering these questions helps him focus more on important, non-material things instead of material things. 

  1. Lifting up those around you

One of the strong drivers of happiness is GENEROSITY

Based on scientific research, being generous lights up a part of your brain called the temporo-parietal junction, which activates reward and mood-lifting pathways. 

The effect isn’t just happiness per se. Helping others and being generous also link strongly with increased health, longevity, well-being, and a sense of purpose in life. 

So, if you want to be genuinely happy, Everson says you have to practice lifting up those around you! However, don’t go overboard with your selfless acts to the point of sacrificing your own performance. 

Just make it a habit to appreciate what you have at the moment and do a few selfless acts, big or small, every day. These can give your life depth and happiness, and strengthen your connection with others. 

  1. Widening your perspective in life

It’s easy to get caught up in your own world, especially when you’re stressed. That’s why for Everson, it’s important that every once in a while, you do something that lets you get outside of your comfort zone and gain a wider perspective in life. 

Below are some options:

  • Meditating
  • Talking to people
  • Reading books
  • Traveling
  • Listening to music
  • Being open to new ideas
  • Learning a new skill 

… and more. 

Everson believes these activities will be beneficial not just for your sanity but also for your overall well-being. 

It’s easy to chase your dreams of becoming wealthy someday. However, if you’re not careful with how you approach each day and live your life, you could get stuck, confused, dissatisfied, and unhappy.

You could end up missing the real point of why you’re working hard, doing your best to earn money, etc.!

That’s why it’s important to refrain from thinking about getting wealthy as your end point in living a happy and meaningful life. Money can only buy you satisfaction; it can’t buy you lasting happiness.

We hope you find the points listed above helpful and insightful!

Keep in mind that money doesn’t—and will never—equate to happiness. If you want to live your best life, focus on things that truly matter like family, friends, health, purpose, knowledge, joy, love, peace, etc.

Advance happy weekend!

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently.

In other words, these are people who are high-performing individuals.

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals.

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can.

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter.

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce.

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life.

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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