Dynamic Marketing Communiqué

Is your career on the right track? Here’s how you can find out! [Tuesday: Return Driven Strategy]

February 5, 2024

If you want to know if you’re on the right track in your career, then you should start looking inward… 

Self-evaluation is a continuous process of looking back at one’s career performance through a careful evaluation of accomplishments, mistakes, and opportunities for growth.

Simply said, this process entails looking back AND within yourself to propel your career forward.

Photo from BetterUp

According to Ivy Exec, evaluating oneself is beneficial for career development as this “broadens your soft skills, keeps you motivated, spurs on personal growth and development, and ensures you are meeting your goals.”

Aside from that, self-evaluation motivates you to keep doing better because you’ll be reflecting on your strengths, accomplishments, and other positive attributes. 

As you assess yourself, you’ll notice how you can further grow in your role and discover new career paths that you might not have noticed before. 

So… now that you understand the benefits of self-evaluation, let’s look at the different ways you can effectively evaluate yourself in terms of your career:

  1. Set SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals. 

Making improvements after thoroughly looking back at your career and what you’ve achieved so far is part of the self-evaluation process. However, you need to make sure you set goals for yourself that you can realistically achieve and measure.

  1. Gather feedback from your colleagues and mentors

When evaluating yourself, there’s a chance that you can overlook certain aspects of your career performance. Because of this, it’s important to seek feedback from your peers or superiors since they offer an external assessment of you as a professional.

After all, receiving feedback during the self-evaluation process gives you valuable insights, constructive criticisms, and encouragement about your career and work performance.

  1. Use a journal or tracker

Using a journal or tracker allows you to take note of the challenges and realizations in your career or field of expertise.

You can journal with a physical notebook, spreadsheet, or mobile app. Notion is an example of a productivity tool that has free journaling templates you can use.

Self-evaluation and Career Driven Strategy (CDS)

In CDS, Professor Joel Litman and Dr. Mark L. Frigo emphasized the importance of asking the right questions and thinking differently about your goals and activities in your career.

Self-evaluation enables you to assess your performance and gather feedback about your work, paving the way for you to grow and improve as a professional.

By undergoing this process, you’re putting yourself in a position to learn new skills and set new goals, furthering your growth not just as a professional, but also as an individual.

So, wherever you’re at in your career, take note of the power of self-evaluation in helping you realize how far you’ve come and how much more you can grow!

If you’re looking to gain a better understanding of RDS, we highly recommend checking out “Driven” by Professor Litman and Dr. Frigo. 

Click here to get your copy and learn how this framework can help you in your business strategies and ultimately, in ethically maximizing wealth for your firm.

About The Dynamic Marketing Communiqué’s
“Tuesdays: Return Driven Strategy”

In the book, “Driven,” authors Professor Joel Litman and Dr. Mark L. Frigo said that the goal of every long-term successful business strategy should incorporate the combined necessity of “making the world a better place” and “getting wealthy.” 

That is why they created Return Driven Strategy and Career Driven Strategy―frameworks that were built to help leaders and professionals plan and evaluate businesses so they can also help others achieve their organizational goals and career goals. 

The frameworks describe the plans and actions that drive returns for anyone in an organization such as independent contractors, marketers, brand managers, communicators, and other people in any field. These actions lead to the creation of wealth and value for customers, employees, shareholders, and the society. 

Every Tuesday, we’ll highlight case studies, business strategies, tips, and insights related to Return Driven Strategy and Career Driven Strategy. 

In planning, building, or managing brands and businesses, these strategies, case studies, and guidelines will help you choose what specific actions to take and when to take them. 

Hope you found this week’s insights interesting and helpful.

Stay tuned for next Tuesday’s “Return Driven Strategy!”


Kyle Yu
Head of Special Projects
Valens Dynamic Marketing Capabilities

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