Dynamic Marketing Communiqué

Know how this content creator went from humble beginnings to reshaping YouTube and redefining modern entertainment! [Monday: Marketing Marvels]

November 20, 2023

Miles Everson’s The Business Builder speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more. 

A Note from Miles Everson:


We hope you’re having a great start to the week so far. 

Let’s explore the fascinating world of outstanding individuals in marketing and business. As we begin this day, let’s uncover these experts’ stories, insights, and impact.

Today, we’ll focus on a content creator whose success has influenced many aspiring YouTubers worldwide.  

Read the article below to learn more about this “Marvel.” 

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Marketing Marvels 

In just over a decade, the digital landscape has witnessed an extraordinary transformation with the rise of YouTubers. 

These creators, who have turned video-sharing into a lucrative career and powerful cultural phenomenon, have reshaped how people consume content, view entertainment, and perceive influence. 

With unique personalities, creativity, and direct engagement with audiences, YouTubers have propelled themselves into the mainstream, effectively challenging traditional media and celebrity hierarchies.

Did you know that in 2010, a young aspiring content creator uploaded his first Youtube content about video game streaming? Little did he know at that time that he was set to become one of today’s online sensations.

The name of this creative figure?


Photo from Hindustan Times

Felix Arvid Ulf Kjellberg, better known as PewDiePie, is a Swedish YouTuber and online personality known for his comedic gaming content, which has made him one of the most popular and influential people on the internet.

He first embarked on his YouTube journey in 2010. Back then, he was a college student who had just left his studies to dedicate himself to video content production. 

PewDiePie’s early content involved video game walkthroughs—mostly horror and action games—where he engaged with his audience by playing and providing humorous commentary. Some of these games were Slender Man, Outlast, and the Amnesia series.

What set PewDiePie apart from other YouTubers was his distinct persona and comedic flair, which resulted in a gradual but steady growth of his channel. On July 11, 2012, he reached one million subscribers on YouTube, his first major milestone. 

As he gained more subscribers and expanded his fanbase, a.k.a. the “Bro Army,” he became recognized in various online communities and partnered with other content creators, further boosting his popularity. 

Some of the content creators PewDiePie has collaborated with include Jacksepticeye, Markiplier, and CinnamonToastKen. Their videos usually gained millions of views, enabling PewDiePie to tap into other content creators’ fans.

PewDiePie has also become more popular when he was awarded the Gaming Personality of the Year at the Golden Joystick Awards ceremony in 2015. He was also nominated by the People’s Choice Awards in 2017 for the Favorite YouTube Star award. 

Currently, PewDiePie has almost 111 million subscribers, and his videos still get millions of views. His history and contributions to YouTube, the gaming community, and content creation cannot be overstated. It is even said that the name, “PewDiePie” is a staple to streaming. 

So, what makes today’s “Marvel” special among the thousands of content creators online? 

Unlike some celebrities who are often presented as polished and distant, PewDiePie’s approachable and genuine demeanor allow him to connect with viewers on a deeper level. 

His connection with his audience goes beyond the screen. His interactions with fans through comments, social media, and collaborations foster a sense of belonging and camaraderie. 

What’s more? 

His ability to adapt has been instrumental in maintaining his relevance. He knows the importance of diversifying his content, exploring different genres beyond gaming such as comedy sketches, meme reviews, and commentaries on current events. 

It’s no wonder that PewDiePie has built a name for himself! So, if you also want to make a lasting impact with your brand, here are some things you can learn from him through a marketing standpoint: 

  1. Connect with your audience on a deeper level. 

PewDiePie’s rise to fame was not an overnight phenomenon; it was the result of his genuine and relatable demeanor. This shows authenticity fosters a deeper connection with consumers. 

How can you apply this to your own marketing strategies? 

Emphasize your business’ “human” side and engage with audiences more personally instead of just adopting an overly curated image. This could involve sharing behind-the-scenes glimpses, candid stories, or even acknowledging imperfections to allow customers to see your brand as more than just a product or service.

  1. Collaborate strategically. 

PewDiePie’s collaborations with other content creators and his recognition in industry awards showcase the power of partnerships. Through these collaborations, he taps into new audiences and diversifies his content, both of which lead to increased viewership and engagement. 

The key takeaway here? 

Collaborating with influencers, organizations, and other brands helps amplify your business’ reach. However, keep in mind that these partnerships should align with your values and resonate with your target demographic to lead to mutually beneficial outcomes.

  1. Be patient and persistent with your goals. 

PewDiePie’s journey from humble beginnings to his current status was not easy. Starting with simple gaming videos, he faced the uphill battle of standing out in a saturated online space. The lesson? 

Building a strong online presence takes time and tenacity. Instant gratification may be elusive, but consistent effort and patience can yield substantial results for your and your brand in the long run.

That’s it—some illuminating insights you can glean from PewDiePie’s remarkable journey! 

In a digital landscape where trends come and go like fleeting pixels, PewDiePie’s story underscores the enduring task of maintaining a positive image. 

So, as you embark on your own marketing ventures, take note that genuine connections and adaptability matter more than changing algorithms. Stay true to your target market and keep evolving to make a lasting impact. 

Know what your audience wants and properly meet their demands. Doing so will help propel your brand to new heights. 

Remember the tips above and consider blending them into your brand’s next marketing tactics!

In line with MBO Partners’ continuous dedication to supporting you and your business, we want to notify you about an opportunity to access potential tax credits of up to USD 32,200. 

The American Rescue Plan Act of 2021 provides specific provisions for self-employed individuals, known as the Self Employed Tax Credit (SETC), for which nearly everyone with Schedule C income qualifies. This acknowledges the unique challenges faced by those who work independently especially during times of illness, caregiving responsibilities, quarantine, and other circumstances.

There are two criteria you must meet to qualify for receiving the tax credit of up to USD 32,200. Click here to see how you can obtain the SETC to know more about this. 

Act NOW! This credit will expire on April 15, 2024, so we encourage you to submit early to see if your business qualifies. Also, if you know others who may qualify for the SETC, you may share these details with them.

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.) 

About The Dynamic Marketing Communiqué’s
“Mondays: Marketing Marvels”

Too often, industry experts and the marketing press sing the praises of some brand or company’s marketing strategy. 

… only for the audience to later find out that its product was a flop, or worse, that the brand or company went bankrupt.

The true ROI in marketing can’t be separated from the business as a whole. 

What good is a marketing case study if one can’t prove that the company’s efforts actually paid off?

At the end of the day, either the entire business is successful or it isn’t. And the roles of marketing and communication are always paramount to that success. 

Every Monday, we publish a case study that highlights the world’s greatest marketing strategies, marketers, and communicators. 

However, the difference between our articles and the numerous ones out there is that we will always make certain that the firm really did generate and demonstrate earning power worthy of study in the first place (compliments of Valens Research’s finance group) in keeping with a person’s leadership skills in the area of marketing and/or communication.

We’ll also study the greatest marketing fails and analyze what they did wrong, or what they needed to improve. We all make our mistakes, but better we learn from others’ mistakes—and earlier, rather than later.

Hope you found this week’s marketing marvel interesting and helpful. 

Stay tuned for next Monday’s “Marketing Marvels!”


Kyle Yu 
Head of Marketing 
Valens Dynamic Marketing Capabilities 
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