Dynamic Marketing Communiqué

Make ordinary copies extraordinary! Get everything you can out of all you’ve got using these tips! [Tuesdays: “Write with the Pen of the Masters”]

November 24, 2020

How many ways are there to expand a business?

500 ways?

1,000 ways?

1,000,000 ways?

Expanding a business doesn’t have to be too complicated.

Here are some simple tips from a renowned American business executive.

Jay Abraham, in his book titled, “Getting Everything You Can Out of All You’ve Got,” said that an endless number of connections exist every day, especially in the business world.

Business owners are surrounded by simple, obvious solutions that can significantly increase their income, profit, and success.

The problem is they don’t often see those solutions because their attention is focused on finding answers in complicated processes.

According to Abraham, there are three SIMPLE ways to grow a business:

  • Increase the number of clients.
  • Increase the average size of the sale per client.
  • Increase the number of times clients buy and return.

As a copywriter who’s writing for a certain brand or business, how do you make sure that your copies contribute to these objectives?

Begin with your brand’s strongest benefit.

In the marketing world, features tell and benefits sell.

Whenever you write copy for a brand or product, features should always be present, but it shouldn’t be all that there is in the content. You must also highlight your product’s benefits, service, cause, or program (if there are any) as these will help your readers decide on whether or not they’ll buy your product.

One thing to remember: DON’T write copy for EVERYONE.

Know who your target readers are and write for them. By doing so, you’ll identify the benefit that is MOST IMPORTANT to them and include those things in your content.

Expand on that benefit.

Change your target readers’ perspective and make your product’s benefit difficult to ignore by describing the positive impact it can make in their lives.

Convince your readers further by painting them a picture about how your product can solve their pains or problems. Give them a situation that they can visualize or can relate to.

Back up your statements with proof.

Consumers want some proof before they get sold to.

This is where you include some facts, statistics, awards, or testimonials―anything that will give credibility to the claims you’ve written in your copy.

By doing so, you answer questions in your readers’ minds on whether or not your product is really the solution to their problems.

Use the Loss Aversion tactic.

The Loss Aversion Principle states that people would rather avoid losses than acquire gains.

Using this in your copy means you will not focus on the gains of using your product or solution; instead, you’ll focus on what your readers will lose if they choose to ignore or reject what you’re offering them.

According to Joanna Wiebe of CopyHackers, another copywriting guru we’ve written about in our past articles:

“Never underestimate the power of negative messaging when it’s done well.”

Present your call-to-action (CTA).

Your CTA is an important aspect your readers have to see in your copy. It is one of the drivers that will compel your readers to take a specific action―to accept or not accept your offer.

Keep your CTA simple and direct. It should just require your readers to answer “Yes” or “No,” or other similar options.

Applying these tips in your copywriting process will not just lead to success in increasing the number of your clients, the average size of sale per client, and the number of times clients buy and return again.

These tips will also multiply and maximize your writing skills, enable you to reach your persuasion or selling goals, and boost your confidence by knowing the best and most effective ways for consumers to follow your lead.

As mentioned by Jay Abraham, these tips can also be applied to areas that are not considered traditional business activities. Whether you work with charities, community organizations, or service clubs, these tips will help you make that “sale.”

Remember that as a copywriter, the people you work for (bosses, management, and organization leaders) want one thing―they want SOLUTIONS that will make them and their brand look good and help them achieve their business goals.

Consider these tips the next time you write your drafts! You’ll definitely be on your way towards creating copies that sell.

About The Dynamic Marketing Communiqué’s
“Tuesdays: Write with the Pen of the Masters”

Who doesn’t find content writing to be a skill that requires a lot of practice and effort?

In fact, many people may even find copywriting very intimidating.

However, you can be a good writer as long as you have the right tools. You won’t always get things right the first time, but with enough time and practice, you’ll get the hang of it!

When you write a copy for any brand or for your company, your aim is to make an impact and…

…to get people to remember.

Getting people to remember means getting consumers to buy your product or to avail of your service.

And when you get your content to deliver the results you want, THAT is a great copy!

Every Tuesday, we publish content based on tips and insights from the masters of content writing, copywriting, and storytelling.

Become more familiar with ways to write great copy that helps you gain ROI from your efforts, drive profitability, and achieve your business goals.

Learn time-tested tactics that better capture the attention of your target audience, and maximize the benefits of great copywriting.

Hope you found this week’s insights interesting and helpful.

Stay tuned for next Tuesday’s “Write with the Pen of the Masters!”

Cheers,

Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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