Dynamic Marketing Communiqué

Mindfulness isn’t a trend; it’s a lifestyle. Dive into these apps to help you live a healthy life! [Friday: Mindfulness by Miles]

January 26, 2024

Miles Everson’s The Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more. 

A Note from Miles Everson

Welcome to “Mindfulness by Miles!” 

We hope you’re having a great day so far. 

Every Friday, we publish articles about various health and mindfulness tips. We aim to share topics and insights that would help improve your overall well-being.

For this article, we’ll talk about mindfulness apps. 

Read on to learn about a few apps that can support you in your wellness journey. 

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles  

In a fast-paced and noisy world, you might have experienced receiving bad news after bad news from TV or being distracted by various posts on social media. 

You might have also experienced being pressured by many deadlines and don’t know what to do anymore. 

With such experiences and the world constantly demanding your attention, it’s easy to feel lost, overwhelmed, and anxious.

So maybe, it’s time for you to take a break. 

Enter the world of mindfulness apps… 

These apps are designed to provide meditation and mindfulness practices wherever you are and whenever you need to. 

Through these platforms, you can easily practice mindfulness on your smartphone and personalize your meditation settings according to your health goals. You can also customize your notifications, reminders, and daily check-ins. 

Photo from Try Shift

Mindfulness’ Impact on Health 

Before we dive into a few apps in detail, let’s first understand how mindfulness is beneficial to people’s health. 

According to studies from Positive Psychology, mindfulness practices help reduce an individual’s stress, anxiety, and depression. Additionally, the National Institutes of Health shows evidence that mindfulness exercises help regulate one’s sleeping patterns and blood pressure. 

Mindfulness also allows a person to focus on the present moment and be aware of his/her emotions and thoughts. Through this, individuals are able to live a healthier life. 

So… now that you know how crucial mindfulness is for your well-being, allow us to share with you three mindfulness apps you can consider using:

  1.  Headspace

Headspace provides guided mindfulness exercises using creative visuals. An example of its features is the Basics course, which teaches individuals essential mindfulness practices for ten sessions. There are also Stress Release workouts and Sleep Mode meditations in the app. Users can meditate on topics that are relevant to them, such as dealing with anger. 

Moreover, users can track their mindfulness progress in the app, as it has features like checking a person’s total meditation time and monitoring stress levels. Individuals can also invite friends to join their wellness journey.   

Headspace offers a 14-day free trial, which provides users access to all of the app’s content. After the free trial, the app requires a paid subscription that costs USD 6.49 per month or USD 34.99 per year. 

  1. Calm

Calm is an app that contains various meditation practices, sleep stories, and relaxing sounds via 3 different features.  

The Daily Calm provides a wellness topic for users to meditate on every morning. Meanwhile, Scenes allows users to hear relaxing sounds and see images such as sunsets, crickets, and lakes. Lastly, Sleep Stories is a compilation of bedtime narratives as told by celebrities like Harry Styles, Kevin Hart, and LeBron James.   

Calm is available in six languages and offers a 7-day free trial. After that, users are required to pay for a subscription, which costs USD 14.99 per month or USD 69.99 per year. The good thing about this app? 

Even when the free trial has already ended, users are still able to access many features of the app for free. 

  1. Insight Timer

This app helps users track their moods, access hundreds of meditation sessions, connect with mentors, join workshops, and attend live yoga classes. 

One of Insight Timer’s features is the large compilation of mindfulness resources that are available for free even after the trial period.

Users have a 7-day free trial, and after that, there will be a monthly subscription fee of USD 9.99 or an annual subscription fee of USD 59.99.

There you have it—some mindfulness apps that you can consider using. We encourage you to give them a try!

However, it’s okay if you prefer a mindfulness app that’s not mentioned in this article. As long as it helps you become better in your wellness journey, that app is as good as the ones we mentioned here. 

We hope you find today’s topic interesting and helpful!

Overall, mindfulness apps are one of the many support systems you can have in this hustle and bustle world. Whenever you feel like you’re always on the go, these apps are here to remind you that it’s okay to pause, breathe, and prioritize your well-being every once in a while.  

Remember: In a noisy world, you can still find peace in the palm of your hand. 

Have a great Friday!

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.) 

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently. 

In other words, these are people who are high-performing individuals

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals. 

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can. 

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter. 

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce. 

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life. 

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu 
Head of Marketing 
Valens Dynamic Marketing Capabilities
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