Dynamic Marketing Communiqué

Onto the next chapter of WORK: How this new “American Revolution” is fueling the workforce of the future! [Fridays: Mindfulness by Miles]

April 21, 2023

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more. 

A Note from Miles Everson

Welcome to “Mindfulness by Miles!” 

We’re excited to share with you our topic for today. 

Every Friday, we talk about my personal tips on work, wealth, and health. We also feature insights about the future of the workforce because we believe these topics will enable both businesses and individual professionals to thrive and succeed in an ever-changing work landscape. 

In this article, we’ll focus on one of the milestones MBO Partners has achieved in 2022. 

Read on to know more about this “next chapter” for our firm. 

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles  

The acceleration of key forces driving the world of work today—from the rate of change of technological innovation to the fractionalization of the human career through independent, project-based work—has changed the way businesses operate nowadays. 

This new “American Revolution,” as MBO Partners’ CEO Miles Everson describes, is a cultural crossroad that demands a re-awakening of what work means to individuals and the society. 

As a platform that empowers Americans to gain control over their work lives, MBO has always been at the forefront of this “revolution.” 

In fact, Everson says in 2022, MBO secured USD 100 million in additional growth funding from top names in technology investing, including Emerald Lake Capital Management and ICONIQ Capital

The impact of this funding? 

It will help MBO transform how people work and secure a brighter future for over 51 million Americans who enjoy the control, freedom, and flexibility that independent work brings!

Photo from Deloitte

MBO’s Role in the Future of Work 

In the past 20 years, MBO has evolved from a services business to a multi-sided platform where top enterprises can easily engage, scale, and optimize work with top independent professionals. 

This transformation allows the firm to help traditional companies rethink their workforce structure and optimize their talent pools to stay competitive in a rapidly changing business landscape.

What’s more?

Accelerating value creation enables MBO to empower independent professionals to start, run, and grow their own viable enterprises.

According to Everson, the traditional ways of working are broken, and today’s top companies must re-imagine their workforce structure to capitalize not just access to talent but also new and sustainable workforce optimization models. 

As more and more workers seek out flexible work arrangements and embrace independent work, companies must also adapt to meet these workers’ needs.

The rise of independent, project-based work has also accelerated many trends that Everson describes. These trends include the importance of embracing technology and the rise of the gig economy

In fact, MBO’s platform is helping to fuel this “revolution” by offering workers greater control over their work life and personal life balance!

According to Everson, workers have to be willing to learn new skills and embrace new technologies to remain competitive in the digital age.

… and to help them, MBO provides workers with access to a wide range of projects, allowing them to build their skills and stay up-to-date on the latest technological advancements.

Today, 87% of independents say they are happier, while 2 out 3 independents say they are more financially secure than their traditionally employed counterparts. 

Everson predicts in the next 5 years, more than half of the U.S. workforce will be or will have been independent at some point in their careers. 

This data shows as people navigate this new “American Revolution,” companies like MBO are of great help in empowering workers to take control of their lives and embrace the opportunities of the digital era. 

By embracing new and sustainable work optimization models, firms can create a workforce that is more innovative, inclusive, and dynamic than ever before.

We hope you learned a lot from today’s article! 

Everson says it is only through reinvention that companies can transcend ways of working to find a new path forward for the well-being of their workers. 

… and it’s not just the workforce that benefits from this “revolution!” 

Through reinvention, businesses around the globe can also operate as an “Employer and Client of Choice” for both full-time and independent workers, and continue to thrive in the future of work. 

It’s time to welcome this great next step and the FREEDOM it brings! 

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.) 

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently. 

In other words, these are people who are high-performing individuals

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals. 

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can. 

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter. 

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce. 

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life. 

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu 
Head of Marketing 
Valens Dynamic Marketing Capabilities
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