Dynamic Marketing Communiqué

Prioritize your overall well-being this 2022! This goal-setting tip can help you with that! [Fridays: Mindfulness by Miles]

January 28, 2022

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more.

A Note from Miles Everson:

Welcome to my “Mindfulness by Miles” article edition!

Each Friday, I am sharing with you my experiences or insights on a topic or event that I find useful in my everyday business and personal life. My hope is that my personal interests can also help you in your own endeavors.

This week, I am bringing you a list of health goals that I hope to achieve within the new year. To be honest, I have a passion for being actively aware of how my overall health is doing on a daily basis. One of the ways I keep track of this is by writing down my #HealthGoals.

Doing so helps me pinpoint areas of improvement and stick to attainable and effective health and lifestyle practices.

Keep reading to know my top 10 goals for my mental, physical, and emotional well-being. I hope by sharing these things, I’ll also be able to help you work towards your own 2022 health pursuits.

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles

Look how fast time flies!

The first month of 2022 is about to end and next week, we’ll be welcoming a whole new month once again.

How are you in terms of achieving or maintaining your New Year’s Resolutions and Goals so far?

Is it good and steady?


Is it on the edge of falling apart?

Let’s face it. As much as we want to keep up our steam of excitement for the new year ahead, it’s not always that easy.

Sure, every new year is a time for new beginnings. However, if we don’t start the year on the right foot, we might only set ourselves up for disappointment later on.

… and while that original goal of “I’ll exercise every day!” or “I’ll lose 10 pounds by Valentine’s Day!” sounds great, the real battle of willpower happens once January comes to a close.

Miles Everson, CEO of MBO Partners, says he understands these kinds of sentiments and where they come from. He’s also had his fair share of such challenges!

For example: He states it’s almost always hard to start a new and healthy diet and give up pizza or any other delicious food.

Despite that, he always motivates himself to start each day by stepping onto the icy bathroom floor and preparing his mind and body for work.

Another thing Everson does to stick to his resolutions?

He breaks his goals into smaller parts so they’re easier to achieve!

… and this 2022, he has come up with a list of 30 health goals and divided them into 3 categories: MentalPhysical, and Emotional. He has listed these objectives in a second-person point of view so that you’ll also be encouraged to set these goals for yourself.

According to Everson, focusing his intentions on these tiny items instead of on a big chunk of goals enables him to feel better health-wise and makes him more enthusiastic and excited to move forward this year.

He hopes this method also has the same impact on you!

Below are Everson’s health goals, which are divided into 3 categories:


Everson believes everything starts with the mind. If you continue to think a certain way, you will begin to believe and physically act a certain way.

Here are Everson’s mental health goals that can help you change the way you think:

  • Write down your daily habits then ask yourself what can be added or changed.
  • Unfollow every social media account that makes you compare yourself negatively to someone else.
  • Take a class you’ve always wanted to: Cocktail making, knitting, Krav Maga (a type of martial art), etc.
  • Add something nutritious to your diet each day.
  • Download an effective mindfulness app.
  • Talk to people.
  • Cook your favorite meal.
  • Sit in a child’s pose whenever you need to.
  • Only eat when you’re hungry, not when you’re bored.
  • Find a weekly podcast that will help you learn new things.


Everson says some people tend to focus on physical aspects. According to him, people should focus more on how they physically feel in their bodies instead of looking a certain way. That’s why he’s listed down 10 goals that will help him and his fellow professionals become aware of how strong, flexible, and good they should feel in their own bodies:

  • Look up when you walk.
  • Find a workout buddy or someone you can talk to each week about your workouts. Accountability helps.
  • When your body is tired, rest or do light stretching.
  • Try a workout class you’ve never done before.
  • Track your sleep and make sure you are getting enough.
  • Take the stairs instead of the elevator or escalator.
  • Go outside every day and allow your skin to absorb healthy sunlight.
  • Regularly drink water to fuel your muscles.
  • Schedule standing or walking breaks throughout your workday.
  • Sit up straight.


One of the most important lessons Everson has learned in life is to not run away from emotional work. He has written these goals to remind himself and encourage his fellow professionals to acknowledge their emotions and accept them without judgment:

  • Identify three things you love about yourself.
  • Make a list of things that stress you out the most then identify solutions to these issues.
  • Clean out your closet and wear clothes you feel confident in.
  • When you commit a mistake and are corrected by someone, say “Thank you” instead of “I’m sorry.”
  • Make a playlist that makes you want to dance.
  • Find something that you are grateful for each day.
  • Buy yourself coffee, flowers, or something you like on a random day.
  • Compliment yourself in front of the mirror.
  • Never apologize for how you feel. Acknowledge your emotions, write them down, then think of how you can use these feelings for good.
  • When you notice you’re jealous of someone, take a moment to calm yourself and let your negative emotions die down.

Do you find this list of goals interesting?

Everson encourages you to use this list too or make your own! He believes with a few items in each category of health goals that you wish to be mindful of this year, you’ll more easily stick to your New Year’s Resolutions and be a better version of yourself.

So… start changing the way you set your #HealthGoals now!

By doing this, you’ll not only notice positive physical differences in yourself, but you’ll also be aware of how much happier and more intentional you are.

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently.

In other words, these are people who are high-performing individuals.

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals.

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can.

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter.

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce.

We’ll also highlight other mindfulness tips and advice on how you can be a high-performing individual both in your career and personal life.

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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