Dynamic Marketing Communiqué

Provide solutions! Why addressing pain points can help your copywriting [Tuesdays: “Write with the Pen of the Masters”]

March 10, 2020

Most products and services are designed with this primary purpose:

To provide and create solutions

With more businesses looking to improve anything and everything in their efficiency and processes, providing these solutions has become a necessity.

One of the most challenging things to do is to promote these solutions.

The best way to do this is by identifying Customer Pain Points.

What are Customer Pain Points?

Customer Pain Points refer to problems and inconveniences that your audience is experiencing as a customer, on a regular basis, during different scenarios.

Common types of customer pain points include:

  • Financial Pain Points – These pain points refer to difficulties and problems related to money and various financial transactions.
  • Process Pain Points – These refer to problems that affect processes and functions in places such as work.
  • Productivity Pain Points – Pain points that negatively affect a person or company’s ability to perform effectively.
  • Support Pain Points – These refer to poor customer support experiences that fail to assist people and companies during inquiries and purchases.

How to Identify and Address Pain Points in Copywriting

Customer pain points require effective solutions that will persuade the target market to choose a specific product or service. The right copy addressing those points will help them make that decision.

Here’s an effective process to identify and address different pain points to help you create ideal content:

  • Listen to audience feedback – The best way to examine pain points is by checking online reviews, testimonials, social media posts, and online forums.

    This will give you a glimpse of some of the problems that your audience is facing and help provide you with a good starting point when writing your copy.
  • Understand the Problem – One of the most important things about addressing pain points is to make sure you understand the problems that people have.

    These problems vary and negatively affect their customer experience. By understanding this, you can make your copy more relatable to your audience while developing a more sincere and genuine tone to communicate with them.
  • Present a solution – Once you identify the problem and take a look at the feedback, you can now formulate a solution. Your copy should be straight-to-the-point, impactful, and relatable to your audience to make sure you get their attention.
  • Loss Aversion – As Joanna Wiebe once said, “losses loom larger than gains.” Focus on what people would lose if they don’t choose your product or service. This will not only help them choose you but also make your copy more impactful and urgent.
  • Empathize – When writing a copy addressing pain points, it’s important that you understand the situation your target market is in. This means being able to relate to what they are experiencing, which is another great way to get their attention.

    This also helps show that you listen to their concerns, sounding more genuine and sincere.

Customer pain points have been the root of many problems and a lot of people experience them on a day-to-day basis.

This makes them look for solutions that improve the efficiency of various processes.

That is also the time where the right copy comes in.

By addressing customer pain points through copywriting, you would be able to connect with your audience while presenting a solution that can actually help them!

About The Dynamic Marketing Communiqué’s
“Tuesdays: Write with the Pen of the Masters”

Who doesn’t find content writing to be a skill that requires a lot of practice and effort?

In fact, many people may even find copywriting very intimidating.

However, you can be a good writer as long as you have the right tools. You won’t always get things right the first time, but with enough time and practice, you’ll get the hang of it!

When you write a copy for any brand or for your company, your aim is to make an impact and…

…to get people to remember.

Getting people to remember means getting consumers to buy your product or to avail of your service.

And when you get your content to deliver the results you want, THAT is a great copy!

Every Tuesday, we publish content based on tips and insights from the masters of content writing, copywriting, and storytelling.

Become more familiar with ways to write great copy that helps you gain ROI from your efforts, drive profitability, and achieve your business goals.

Learn time-tested tactics that better capture the attention of your target audience, and maximize the benefits of great copywriting.

Hope you found this week’s insights interesting and helpful.

Stay tuned for next Tuesday’s “Write with the Pen of the Masters!”


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
Powered by Valens Research

This content is used with permission from The I Institute and The Business Builder Daily.

View All

You don’t have access to the Valens Research Premium Application.

To get access to our best content including the highly regarded Conviction Long List and Market Phase Cycle macro newsletter, please contact our Client Relations Team at 630-841-0683 or email client.relations@valens-research.com.

Please fill out the fields below so that our client relations team can contact you

Or contact our Client Relationship Team at 630-841-0683