Dynamic Marketing Communiqué

#PS4Share: Like this brand, how can you gain a huge online following for your own brand or business? [Every Thursday: FYO!]

July 16, 2020

Digital marketing is widely used in promotional campaigns and strategies, especially now that social media is a big part of people’s lives all over the world.

A lot can be done online—post photos, share information, communicate with our peers and loved ones, and more.

It’s become a habit for most people to check their phones first thing in the morning, usually beginning with notifications from social media.

Among the social media platforms, Twitter stands out for the opportunity it provides users to share their thoughts and opinions in a matter of seconds.


— is an online platform that allows its users to post and communicate through the use of short messages called “tweets.”

This social network is popular for being scan-friendly since it’s easy to use for both the broadcaster and receiver.

Twitter implements a maximum character count of 280 characters for its tweets.

The reason for the character count is to keep tweets easy to read. It also promotes the use of clever and concise content.

Anyone can join Twitter!

All you have to do is sign up using your email to avail of the FREE ACCOUNT and you’re good to go!

You can send tweets every minute, every hour, every day, or as frequently as you like.

This platform is great for regular users because of the free features, and it’s also great for businesses that can opt to pay for ads to go the extra mile and gain more reach!

No wonder this video game brand chose to use Twitter to their advantage.


First introduced in 1994 by Sony Computer Entertainment, this video game brand’s product has evolved into several versions to keep up with the changing times.

(From the first ever PlayStation console, to the new upcoming 2020 console, PlayStation 5!)

This brand has created 5 major consoles and 2 handheld consoles so far. All of which are designed differently with new and improved features, better than the one before it.

PlayStation continues to be flexible to the wants and needs of its customers.

It makes its customers feel included and as a result, 2.1 million units of the latest console released in the market (PS4) were sold within the first two weeks of its launch.

How did PlayStation become such a hit among its customers?

With the help of Twitter, PlayStation effectively reached and engaged with their customers.

As mentioned, each tweet is only limited to 280 characters or less.

A bit short, right?

You can’t really explain your point in paragraphs due to the restriction, but that wasn’t an issue for the brand.

PlayStation saw this as an advantage rather than a disadvantage.

Concise tweets and messages are exactly what it needed to effectively promote online!

The brand saw Twitter as one of the perfect channels to get their message across the gaming community.

Gamers can…

  • boast about their achievements in the games they played
  • interact and advise other gamers
  • share their likes and dislikes about different games or other products that PlayStation released
  • interact directly with PlayStation

Gamers can easily share and tweet almost anything.

The same goes for PlayStation and its interaction with gamers and the rest of its target market.

The brand can tweet and start a discussion without coming off as dragging or lengthy.

Through Twitter, PlayStation gets to monitor both good and bad feedback from their customers

Using the feedback, the brand is able to improve its products and services.

RESULTS: Customers get the full gaming experience and PlayStation’s brand reputation becomes even better.

In May 2016, PlayStation had the highest number of Twitter followers compared to other video game brands.

It was also during this year that the brand created a lot of online buzz.

– – Playstation ranked first among other top performing game brands by number of online article mentions.

As of September 2018, Sony’s PlayStation console was ranked first, among other video game brands, with 15.63 million Twitter followers.

Today, PlayStation has over 18.9 million Twitter followers and that number continues to grow.

PlayStation saw that it’s important to provide their customers with a platform to discuss as an online community.

Using Twitter as an advantage truly made it easier for PlayStation to BECOME MORE VISIBLE ONLINE!

Twitter can do the same for you. It’s a great medium to use when you want to get a message across to your particular market quickly and effectively.

You attain insights from people and also relay news, announcements, links, and other information and updates to them with brevity.

People won’t always read through long posts.

Other people prefer something that’s straight to the point and quick to read.

Keep your content short but sweet, no need for lengthy paragraphs.

Try giving this social media platform a shot when promoting your business!

About The Dynamic Marketing Communiqué’s
“Thursdays: FYO! Find You Optimization”

Why should you stop thinking SEO and start thinking FYO?

We’re not saying that you should abandon Search Engine Optimization (SEO).

Don’t get us wrong, of course, we know this is something very important, especially in today’s digital marketing age.

The internet landscape is vast, and a world of its own. You really need to distinguish yourself and make your brand/company/website known and easily searchable.

Better yet, get to the top of page one for Top Results on Google or any other search engine.

However, what is the purpose of SEO? It’s that customers Find You!

That’s what matters. So, while SEO is one factor of FYO… it really is only one, and we ought not to abandon all the myriad of ways digitally and offline for improving your FYO.

How can we look at this from a different and better perspective?

Let’s say you have it in the bag! You and your team are experts in SEO. Awesome. But did you ever wonder what else you could do to push it further and give your SEO skills a boost?

FYO! Find You Optimization!

You need your target audience to FIND YOU—your brand, product, service, or offer. This is SEO plus other tools that increase visibility online (and offline).

Every Thursday, we publish content on how you can get your target market to find you, beyond the typical “type and search.” There are other things you can do along with your SEO to give your online advertising process a boost.

Try considering other tactics beyond it—WOMO (Word Of Mouth Optimization), RO (Referral Optimization), and “All-Other-Means-Of-Getting-Your-Target-Market-To-Find-You” Optimization (AOMOGYTMTFY, if you’d like a long acronym).

Part of a great marketing strategy is knowing how to adapt new methods and make use of different types of marketing and promotion that best fit your business goals and which give you the results you want.

Hope you’ve found this week’s insights interesting and helpful.

Stay tuned for next Thursday’s FYO!


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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