Dynamic Marketing Communiqué

Rank up by thinking like Google! Use these tips to write content that’s good for your brand’s SEO. [Tuesdays: “Write with the Pen of the Masters”]

November 17, 2020

Let’s talk about how to excel at SEO (Search Engine Optimization).

According to a study conducted by marketing site Chitika.com, if your content or website is the top result in the Search Engine Result Pages (SERPs) of Google, you get 33% of all the online traffic.

So… as a copywriter or a website manager, how do you do that?

You have to make sure that your content or website ranks high on Google’s search results.

Not only that. It HAS to be on page 1 of the web search engine.

However, being on page 1 is still not enough. Your content or website has to rank AT THE TOP of page 1.

Quite challenging, isn’t it?

According to top SEO writer and the CEO of Gerencer Creative, Inc., Tom Gerencer, in his book titled, “Think Like Google,” if you’re one of the “little guys” in the business (a startup or not yet prominent in the field), it’ll be hard for you to rank on the first page of Google. Giants like the Business Insider, WebMD, CNN, Forbes, and Huffington Post take a huge share of the online traffic.

If your website shares similar topics or content with these giants, you’ll probably have a hard time squirming in, especially in the early stages of your business.

This is where your knowledge about SEO and Google (as the dominant search engine) comes in.

One tip to write successful, high-ranking, and high-converting copies is this: Know what Google wants.

What does it want?

It wants you to “think like it does,” which means instead of struggling to stay on top of Google’s updates, you set aside those updates and work on achieving the same goal Google has been aiming for―to serve the readers.

Here are some ways you can serve your readers through the content you write and publish on your website:

  1. Establish a connection with your readers through your words.

    As a writer, you have to know the kinds of information your audience is looking for as these will enable you to write content that appeals and relates to them. One of the keys to succeed in this area is to identify your target readers.

    Once you’ve identified your target audience, it will be easier for you to know the struggles and challenges they face and help them solve those challenges through your brand.

    Whatever your business offers, you should be able to write VALUABLE information and solutions that fit into your reader’s lifestyles or address their needs.

  2. Be informative.

    This means being able to provide beneficial FACTS and not just opinions. By doing so, your copies will stick to your readers’ minds and play a large part in their decisions.

    Instead of just focusing on convincing your readers to click your call-to-action (CTA) button, you should keep your readers in mind by writing your content to provide the answers they’re looking for.

  3. Keep your readers engaged.

    Aside from providing useful information, you have to keep your readers engaged. While your first sentence should be catchy enough to successfully get their attention, the rest of your content should be written seamlessly and captivatingly to sustain their interest.

    Make sure the language you use as you write your content is easily understandable and will resonate with your target readers. You may also use different literary devices to make your words more vivid.

  4. Know your “stuff.”

    This is one of the most important factors in writing your content. If you’re writing for a specific group of people who “knows their stuff,” it will be obvious if you don’t know or haven’t mastered the topic you’re writing about.

    Make sure your readers feel that they are getting information from a credible and reliable source every time they read your content. If part of the topic you’re writing about isn’t your own, always remember to cite your source(s).

Another tip to excel in SEO (as stated in Gerencer’s book) is to write “10x content.”

This means content that is 10 times better than anything else you can find on Google. By doing so, you and your brand will be able to stand out from the rest of the competition and you’ll have the “staying power,” or the capacity to continue in existence, influence, or popularity without signs of weakening anytime soon.

Writing useful and captivating content for your readers and excelling in SEO both require patience and effort. As a writer, don’t be dismayed if you don’t immediately increase your readership or your ranking on Google’s search results.

Through constant practice and by applying these tips on your next writing process, you’ll eventually achieve your goals and reap the benefits of your hard work.

Just remember: Always write 10x content and… think like Google!

About The Dynamic Marketing Communiqué’s
“Tuesdays: Write with the Pen of the Masters”

Who doesn’t find content writing to be a skill that requires a lot of practice and effort?

In fact, many people may even find copywriting very intimidating.

However, you can be a good writer as long as you have the right tools. You won’t always get things right the first time, but with enough time and practice, you’ll get the hang of it!

When you write a copy for any brand or for your company, your aim is to make an impact and…

…to get people to remember.

Getting people to remember means getting consumers to buy your product or to avail of your service.

And when you get your content to deliver the results you want, THAT is a great copy!

Every Tuesday, we publish content based on tips and insights from the masters of content writing, copywriting, and storytelling.

Become more familiar with ways to write great copy that helps you gain ROI from your efforts, drive profitability, and achieve your business goals.

Learn time-tested tactics that better capture the attention of your target audience, and maximize the benefits of great copywriting.

Hope you found this week’s insights interesting and helpful.

Stay tuned for next Tuesday’s “Write with the Pen of the Masters!”


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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