Dynamic Marketing Communiqué

Reach your audience in a snap! How this multimedia messaging app can help you reach a wider audience [Every Thursday: FYO!]

August 20, 2020

Snap. Chat. Discover.

Reach 238 million daily users.

Drive results and gain insights.

Create an ad in less than 5 minutes.

All in one of the most popular social media applications in the world.

Snapchat is a multimedia messaging application that allows users to interact with family and friends through photos or videos.

Users can enjoy Filters, Lenses, Bitmojis, and other kinds of fun effects.

It’s so much fun that people use the application 25+ times per day to actively share content.

Snapchat is also known for its organic content.

Among any other social media application, it’s known for content that’s often real, natural, candid, and playful.

Do you think brands and other businesses can use Snapchat for marketing and increase their visibility online?

The answer is YES.

How? Through the use of Snapchat Ads—augmented reality, interesting and fun filters, face swaps, and many more!

These effects are the main feature of this app and can be used to generate sales or increase brand awareness!

Snapchat has different types of ad formats for every business, big or small.

What are those ad formats and how can they be useful to you and your brand online?

  1. Single Image or Video Ad. A full-screen ad where you can include an attachment and enable users to take action like visiting your site and availing your promo.

    This ad format is easy to set up and gives an instant impact on viewers.

  2. Collection Ad. An ad that has four clickable tiles to showcase multiple products for users to browse and buy.

    This ad format allows you to feature a series of products for your target audience to get more details about your brand.

  3. Story Ad. An ad that can be found in Snapchat’s Discover section that allows you to publish a series of 3-20 single images or video ads.

  4. Lenses AR Experience. A powerful and memorable way to connect with users using augmented reality.

    This ad format allows you to create interactive moments with augmented reality experiences.

  5. Commercials. A non-skippable ad that is played for anywhere between six seconds and three minutes.

  6. Filters. Artistic overlays that appear after you take a snap. Advertisers can take advantage of this feature by creating their own set of filters highlighting their brand or campaign.

Snapchat’s three main ad goals:

  • Build awareness. Snapchat Ads can help you educate your audience about your brand, application, or product. It can help you introduce your brand to potential customers. It can help you showcase your new products, services, or promos to existing customers.
  • Drive consideration. Snapchat Ads can help you and your brand encourage users to learn more about what you can offer. It can drive your audience to install applications, increase your website traffic, create audience engagement, and generate video views and leads.
  • Boost conversions. Snapchat Ads can help you encourage or convince users to take action while on your website or other online applications. It can drive users to contact your business and increase sales and conversions.

Snapchat is a simple, fun, and entertaining application.

For personal use, it is a quick and easy way to share what you’re up to and also check what your friends, family, brands, organizations, and even celebrities you follow are doing.

There are more than 230 million users that use Snapchat every day.

Imagine creating an ad to promote your brand in that community. A lot of people can discover and engage with your brand.

Test this method out to see what other ways you can do to achieve your digital marketing goals!

About The Dynamic Marketing Communiqué’s
“Thursday: Find You Optimization!”

Why should you stop thinking SEO and start thinking FYO?

We’re not saying that you should abandon Search Engine Optimization (SEO).

Don’t get us wrong, of course, we know this is something very important, especially in today’s digital marketing age.

The internet landscape is vast, and a world of its own. You really need to distinguish yourself and make your brand/company/website known and easily searchable.

Better yet, get to the top of page one for Top Results on Google or any other search engine.

However, what is the purpose of SEO? It’s that customers Find You!

That’s what matters. So, while SEO is one factor of FYO… it really is only one, and we ought not to abandon all the myriad of ways digitally and offline for improving your FYO.

How can we look at this from a different and better perspective?

Let’s say you have it in the bag! You and your team are experts in SEO. Awesome. But did you ever wonder what else you could do to push it further and give your SEO skills a boost?

FYO! Find You Optimization!

You need your target audience to FIND YOU—your brand, product, service, or offer. This is SEO plus other tools that increase visibility online (and offline).

Every Thursday, we publish content on how you can get your target market to find you, beyond the typical “type and search.” There are other things you can do along with your SEO to give your online advertising process a boost.

Try considering other tactics beyond it—WOMO (Word Of Mouth Optimization), RO (Referral Optimization), and “All-Other-Means-Of-Getting-Your-Target-Market-To-Find-You” Optimization (AOMOGYTMTFY, if you’d like a long acronym).

Part of a great marketing strategy is knowing how to adapt new methods and make use of different types of marketing and promotion that best fit your business goals and which give you the results you want.

Hope you’ve found this week’s insights interesting and helpful.

Stay tuned for next Thursday’s FYO!


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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