Dynamic Marketing Communiqué

Say NO to saying YES all the time! Here’s how you can care for yourself more and be genuinely happy! [Fridays: Mindfulness by Miles]

September 16, 2022

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more.

A Note from Miles Everson:

Hello, everyone. Welcome to “Mindfulness by Miles!”

We’re excited to share another mindfulness- and health-related tip with you.

We write about these topics every Friday because these tips are personally useful in our daily lives. Our hope is as you read these articles, you’ll also be encouraged to try our recommendations and experience their positive results.

Ready to know what today’s feature is all about?

Continue reading the article below.

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles

According to statistics from Mental Health America (MHA), over 2.5 million youth in the U.S. are experiencing severe depression… and the number is still on the rise.

Most of the causes reported for this mental health concern include:

  • Traumatic events such as loss of a loved one or a relationship breakdown
  • Illnesses
  • Alcoholism
  • Drug abuse
  • Financial problems

That’s why currently, various government and non-government organizations in the US are furthering their efforts and increasing dialogues to improve outcomes for people with mental health needs.

One of the topics they’re focusing on in these dialogues?


Photo from Dreamstime.com

According to MBO Partners CEO Miles Everson, knowing the data from MHA scares him to the core. As part of an older generation, he couldn’t help but worry about the youth’s overall health and well-being.

Everson believes society has a duty to investigate this issue and provide proper changes to combat the rising “trend.” For him, a generation label or gap should not hinder people from caring for one another.

He says while he’s not a psychologist, he chooses to give advice to others because he has had his fair share of good and bad experiences too. He knows he can do something to empower younger generations and guide them so they can maximize their full potential.

Below are Everson’s top 3 reminders for people who are struggling to feel genuinely happy:

  1. “No” is not a “dirty” word. 

Everson says guilt is real… and that is why many often feel bad or guilty if they don’t say “yes” to someone who asks something of or from them. 

For example: Your family has plans to do something that’s completely outside your interest or comfort zone… or your extroverted friends plan to do multiple things in just one weekend, and you, as an introvert, would like to join in on just one activity. 

In another instance, your boss asks you to work late or take on more tasks even though you’re already buried deep in piles of work. 

These scenarios can cause your habit of feeling guilty for saying “no” to overwhelm you… and this emotion can make you sacrifice yourself just so you won’t disappoint people. 

If you’re experiencing these kinds of scenarios, here’s Everson’s advice for you: STOP. You need to be comfortable with saying “no” too, especially when necessary. 

Besides, saying “no” to one event doesn’t mean you’ll say “no” to every event. Some days, you just need to relax on your own. 

If you constantly do things you don’t want to do, you’ll not only feel burned out in the future, but you’ll also start resenting people you are supposed to like or love. So, start putting into practice the words/statements such as: 

  • “No.”
  • “Thanks, but I’ll catch up later.”
  • “I think I’ll sit this one out, but thanks for thinking of me.” 

… and so on. Everson states politely doing or saying these things will result in a happier lifestyle.

  1. Prioritize your health.

Your body is important, so you MUST take care of it. 

This doesn’t mean you have to become a gym rat or consume a protein drink every day. Everson says there are other, simpler ways to take care of your body, like:

  • Making sure you get a sufficient amount of sunshine each day. 
  • Drinking at least 8 glasses of water a day. 
  • Getting about 6 to 8 hours of sleep per day. 

Taking these steps to improve your health will keep you feeling good about yourself. Additionally, these will help you respect the body systems that keep you alive and kicking daily. 

The bottom line? 

Prioritizing your health and well-being has major effects inside out.

  1. Avoid competing and comparing yourself with others.

Everson says you don’t have to compete with others because no one else can be you—no matter how much you think someone could do a better job or be better than you. 

You are unique AND irreplaceable

Sure, working on improving yourself and wanting to develop the right skills are fine… but Everson believes you should do it from a place of self-love, passion, and compassion instead of competing with other individuals. 

You may also use others’ successes to inspire your own growth and celebrate wins without envy. According to Everson, this approach will teach you to be genuinely happy for yourself and others. 

In finding happiness, Everson states many fall into the trap of believing they need to buy the next big item, getting a huge promotion, or having a spectacular relationship. Then, once they get whatever “that” is, they will feel “satisfied,” as if they’re done searching for that missing part in their lives.

Unfortunately, that’s a lie. Everson says this kind of satisfaction only forces people’s minds and aspirations to become exceptionally materialistic and superficial. Sooner or later, they’ll still feel empty and, in some cases, alone.

That’s why for Everson, happiness is not a tangible material but a mental and emotional state and choice. From his experience, he realized he’s happiest not when buying the latest, most popular items but when he’s spending time with people he loves, experiencing new sights or sceneries, and doing activities he enjoys.

We hope you’ll learn to set boundaries and use some of these principles to protect and create your own sense of happiness too!

Having such guidelines will allow you to hold yourself accountable for your own well-being.

After all, you only have one life to live… so, make it a HAPPY and MEANINGFUL one.

Have a truly happy Friday!

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently.

In other words, these are people who are high-performing individuals.

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals.

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can.

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter.

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce.

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life.

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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