Dynamic Marketing Communiqué

Sometimes, one gesture is all it takes. How can you effectively tailor your actions to your speech? [Speak on the Shoulders of Giants]

February 19, 2020

What do you think is a good bottle of wine?

Do you choose based on the type of grape, vintage, or appellation?

During one of the finance masterclasses conducted by our CEO, he asked the same question.

Majority of the people in that class thought that a bottle of 2008 Bordeaux wine is considered a good one. Our CEO used this to explain his analogy of the FIFO and LIFO accounting methods used in managing inventory.

He held his left fist up as he explained the concept of FIFO. Then, he held his right fist up as he explained LIFO.

After giving a brief explanation of each method, both his fists were up. This specific gesture made for a very notable and unforgettable point during the discussion. A lot of the students in that class effectively remembered what he said when differentiating the two methods.

That’s all he had to do, and they remembered.

This public speaking secret is called THE POWER GESTURE.

James C. Humes’ book, “Speak Like Churchill, Stand Like Lincoln” contains powerful secrets of the greatest speakers in history. One of those secrets is the Power Gesture.

Body language is important in any conversation or presentation. It sets the tone on how the person you’re talking to or the audience sees you. In some instances, it’s what will make your audience determine whether you’re worth listening to.

An action or gesture can emphasize credibility in a statement, and you can also use this to stress a certain point or topic.

Any gesture works depending on what you want to say. It could be your right palm up facing the audience, it could be a smile, it could be a thumbs up or down, or it could even be a clap. Anything that is appropriate.

It’s a piece of what James C. Humes calls, “communications magic.”

Use this sparingly, of course.

You don’t need to walk around doing all sorts of gestures and actions to incorporate this tip into every part of your presentation. Would you want your audience to remember you dancing on stage instead of discussing or emphasizing an important piece of information?

We don’t think so.

“One gesture may be all it takes to get your point across.”

Use this tip wisely.

A really good example from the book can give us a better grasp:

“Another executive I knew once opened a company meeting by pointing his finger like a pistol, aiming, and firing three times. He followed up by outlining three ways they were going to ‘kill’ their chief competitor: ‘by lower costs’ (he cocked his finger in trigger action), ‘by better marketing’ (he cocked again), ‘and by a new advertising campaign’ (and he flashed his index finger as a pistol once again).” p. 103

This executive definitely made an impression on his team about their plan during the meeting. He only mentioned those three ways but it gave the rest of the team a sense of determination in beating their competition.

We often hear that “actions speak louder than words” and in some instances, they really do.

Sometimes, it packs more of a punch when you use less words.

Try doing a power gesture in your next presentation! The right action can really magnify a certain moment that you want your audience to remember.

“Acts by the body can count more than words. Silent signals can register even louder than speech.” – James C. Humes

About The Dynamic Marketing Communique’s
“Wednesdays: Speak on the Shoulders of Giants”

In a meeting with one person

…a boardroom with five people

…or a huge venue with hundreds of people

—whatever the situation or setting, it’s very important to learn and eventually master the art of public speaking.

No matter what, you always need to effectively get your message across.

What good is a presentation with awesome content if you don’t deliver it properly?

Every Wednesday, we publish different tips, insights, and secrets on how you can improve your presentation skills to captivate your audience and lead interesting discussions.

The need for great presentation skills applies EVERYWHERE.

(Small meetings with your team, big meetings with your boss, an important marketing pitch, speaking engagements for events with a big audience, etc.)

Learning these skills is not just for the corporate world. Being in other industries such as the Arts, Information Technology, Medicine, and Education while knowing how to present well will definitely give you an edge.

Have that advantage.

Hope you’ve found this week’s public speaking tip interesting and helpful.

Stay tuned for next Wednesday’s Speak on the Shoulders of Giants!


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
Powered by Valens Research

This content is used with permission from The I Institute and The Business Builder Daily.

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