Dynamic Marketing Communiqué

Spring is here! Know this global CEO’s tips on how you can make the most out of this blooming season! [Fridays: Mindfulness by Miles]

April 14, 2023

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more.

A Note from Miles Everson:

Hi, everyone!

Welcome to today’s edition of “Mindfulness by Miles!”

Every Friday, we talk about topics related to work, wealth, and our overall well-being. Our hope is that these lifestyle tips and tricks will help boost your career and health just as much as they personally help boost mine.

Today, we’ll focus on the importance of getting out into the great outdoors.

Continue reading to learn more about the health benefits of reconnecting ourselves with nature.

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles

The U.S. has just transitioned into a new season. After months of cold weather, people are once again enjoying bright days under the sun.

What do you personally associate the spring season with?

Blooming flowers?

Vibrant days?

Pollen allergies?

In today’s article, we’ll discuss this global CEO’s thoughts on how and why you should make the most out of the spring season.

Photo from Country Living Magazine

According to MBO Partners’ CEO Miles Everson, spring is currently in full bloom in Austin, Texas. The weather is warmer, there are more hours of daylight, and there always seems to be a new burst of energy in the air.

For him, this means people no longer have any excuse to stay inside their homes.

He says during winter, it’s easy and instinctively normal to cozy up indoors. However, with the coming of a new season, it’s time to say goodbye to hiding under warm blankets and binging on another Netflix or Hulu series.

Simply said, it’s time to get back outside!

In today’s fast-paced and technology-driven world, Everson believes it is all the more important to carve out time to get outside and reconnect with nature. Whether it’s a walk in the park or a hike in the mountains, spending time in the great outdoors has numerous benefits for one’s physical, mental, and emotional well-being.

In fact, he’s been recently exploring the importance and benefits of getting out in nature and how it can improve people’s lives. He narrowed down the top reasons for you below:

  1. Physical Health 

Everson says it’s no secret that any type of movement can be good for one’s physical health. However, getting outside has added bonuses. 

Outdoor activities such as hiking, biking, and swimming provide excellent opportunities for exercise and help improve cardiovascular health, build strength, and increase flexibility. Additionally, the exposure to sunlight helps the body produce vitamin D, which is essential for healthy bones and a strong immune system. 

With the weather transitioning from one season to another, it’s important to do whatever you can to help your immune system combat sicknesses. 

  1. Mental & Emotional Health 

According to Everson, one of the significant effects of spending time in nature is its added benefits over one’s mental and emotional well-being. Studies have shown that spending time outdoors reduces stress, anxiety, and depression. 

What else? 

Exposure to natural surroundings proves to have a calming effect on the mind! The reason for this is linked to the sound and smell of nature, both of which reduce tension and promote relaxation. 

  1. Connection with Others

Though it’s great to have “me time” and days or nights at home, Everson says it’s also important to spend time connecting with others. 

In fact, being outside is one of his favorite ways to do just that… and there are countless activities that he and his loved ones can choose from! These activities include camping, fishing, or even just walking together. 

Aside from that, Everson recognizes his father-and-son hikes and camping expeditions as some of the main strengtheners of his relationship with his family—in this case, with his son. A personal favorite memory of his is reaching the peak of Mount Kilimanjaro with his son when the latter was still in college. They bonded together by helping one another through difficult parts of the trail and complaining that they just wanted to eat a real meal once the hike was complete. 

Everson’s main point here? 

No matter who you spend time with outdoors, being outside will provide you with opportunities to foster a sense of belonging and connectedness.

Overall, getting outside is one of the most essential parts to maintaining a healthy and well-balanced life. Whether it’s walking in the park or backpacking for a trip in the wilderness, reconnecting with nature provides numerous benefits.

Besides, with the coming of spring, there truly is no excuse to simply remain indoors. So, prep yourself up and get ready to go outside once again!

We hope you find today’s topic helpful and insightful!

Feel free to connect with Everson via his LinkedIn account and share a personal story where spending time in nature helped improve your overall well-being.

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently.

In other words, these are people who are high-performing individuals.

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals.

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can.

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter.

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce.

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life.

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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