Struggling to get your target market’s attention? This marketing strategy will solve that for you! [Every Thursday: FYO!]
In the marketing world, every business’ goal is to share their information with hopes to extend their reach, generate prospects, and earn customers.
This information often appears as long texts shared through businesses’ social media pages, blogs, and emails.
These methods of sharing information might have been effective in attracting new customers at a particular time in the past.
However, as people’s attention spans continue to shorten due to advancements in technology, words alone might not do the trick.
The challenge now for businesses is how to get their target market to consume their materials despite the people’s shorter attention span.
Coined from the words “information” and “graphics,” infographics are visual representations of facts, data, statistics, and other information.
With the constant demand for bite-sized information nowadays, infographic marketing is becoming a useful trend for businesses in the digital content marketing landscape.
When done right, these infographics can transform chunks of dull, informative texts into interesting materials that encourage people to keep on reading.
As a business owner, why should you use infographic marketing in expanding your business’ reach?
Appeal to a bigger audience
One study shows that visual content is 40 times more likely to get shared on social media than other types of content.
Since images are easily shareable, there’s a high chance your infographic could go “viral” as a result of people continuously liking and sharing it.
This increased exposure can help your business grow its reach across different networks.
A fresh twist on old content
Infographics make your business information easier to digest by eliminating wordy paragraphs.
By replacing your words with visuals that represent your words, you have a higher possibility of engagement with your target market.
High-quality website traffic
Infographics have been known to improve website traffic by 12%.
An engaging infographic will make your prospects interested in your product or service and lead them to your business page or website.
Educate the target market
According to a 2017 survey conducted by visual marketing agency Infographic World, infographics are an effective tool for learning and retaining information.
This is because people retain just 10% of what they hear, 20% of what they read, but remember 80% of the images they see.
With the right marketing infographic for your business, not only will you get your message across effectively, but you’ll also inform your target market about your products, services, and industry.
Stronger online presence
Infographics provide you with something visual and interesting to share to your target market.
If these people find your content engaging, they will also more likely share and post it on their social media networks such as Facebook, Instagram, Twitter, etc.
Infographics can also appear on image searches. Some sites, such as DigiRockstar, AdonWebs, and RevuWire can help you publish infographics and expose it to an online community that searches for visual content.
You can also repurpose infographics into individual images, slide decks, PDF images, and GIFs that can lead people to your business’ website once clicked.
Here are tips on how to create effective infographics for your marketing strategy:
- A clear vision. You have to know what you want for your business, how to implement it, and how to deliver it to your target market.
- An important message. Your infographics should provide informational value in the form of a visual guide, how-to, analogy, comparison, or any other form of infographic.
- Interesting graphics. The texts in your infographics should be supported by strong visuals such as graphs, charts, and high-resolution photos.
- A professional look. You have to choose the appropriate fonts for your infographic. Break long texts into short sentences and manage white spaces properly.
Once you’re done with creating an infographic for your business, you can now share it for your target market to see!
You can share it via landing page optimization, infographic directories, blogger outreach, email, and social media.
Let’s look at these two businesses who use infographics as a way to attract clients and customers:
Incapsula: An American cloud-based application delivery platform that provides web security to websites, making them faster, more secure, and more reliable.
Incapsula’s infographics provide their target market an understanding on how web threats affect their websites.
After conducting regular research on different malware issues that people and businesses might be unaware of, the company creates infographics to share its findings to its target market.
As a result, these infographics reveal Incapsula’s expertise, authority, and ability to solve these website problems.
Jobvite: A recruiting software company that makes it easier for job recruiters to source and hire the right people.
Jobvite synthesizes information by creating data infographics and delivering it to their target market in an easy-to-consume manner.
By coupling data-heavy information like economic reports and unemployment rates with appealing visuals, Jobvite is able to save time for the ever-busy readers consuming their content.
As a business owner or a marketer, one of your goals is to reach out to consumers―potential customers and loyal customers.
Great and valuable content is one of the best ways to attract these people.
If you’ll combine your business’ practical information with engaging visual imageries, success is just around the corner!
Apply these infographic marketing tips and see how it will expose your business to a wider audience!
About The Dynamic Marketing Communiqué’s
“Thursday: Find You Optimization!”
Why should you stop thinking SEO and start thinking FYO?
We’re not saying that you should abandon Search Engine Optimization (SEO).
Don’t get us wrong, of course, we know this is something very important, especially in today’s digital marketing age.
The internet landscape is vast, and a world of its own. You really need to distinguish yourself and make your brand/company/website known and easily searchable.
Better yet, get to the top of page one for Top Results on Google or any other search engine.
However, what is the purpose of SEO? It’s that customers Find You!
That’s what matters. So, while SEO is one factor of FYO… it really is only one, and we ought not to abandon all the myriad of ways digitally and offline for improving your FYO.
How can we look at this from a different and better perspective?
Let’s say you have it in the bag! You and your team are experts in SEO. Awesome. But did you ever wonder what else you could do to push it further and give your SEO skills a boost?
FYO! Find You Optimization!
You need your target audience to FIND YOU—your brand, product, service, or offer. This is SEO plus other tools that increase visibility online (and offline).
Every Thursday, we publish content on how you can get your target market to find you, beyond the typical “type and search.” There are other things you can do along with your SEO to give your online advertising process a boost.
Try considering other tactics beyond it—WOMO (Word Of Mouth Optimization), RO (Referral Optimization), and “All-Other-Means-Of-Getting-Your-Target-Market-To-Find-You” Optimization (AOMOGYTMTFY, if you’d like a long acronym).
Part of a great marketing strategy is knowing how to adapt new methods and make use of different types of marketing and promotion that best fit your business goals and which give you the results you want.
Hope you’ve found this week’s insights interesting and helpful.
Stay tuned for next Thursday’s FYO!
Head of Marketing
Valens Dynamic Marketing Capabilities
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