Dynamic Marketing Communiqué

The clock is ticking: Here’s how you can make every second count! [Fridays: Mindfulness by Miles] 

July 7, 2023

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more.

A Note from Miles Everson:

Hello, everyone!

Welcome to “Mindfulness by Miles!”

We’re excited to share with you our topic for today. Every Friday, we publish articles related to health and mindfulness with hopes to help you improve your overall well-being.

Today, let’s focus on time management.

Continue reading below to know the importance of time and why you should learn to manage it wisely.

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles

Rick Warren, the author of the best-selling book, “The Purpose Driven Life,” once said:

“Time is your most precious gift because you only have a set amount of it. You can make more money, but you can’t make more time.”

“When you give someone your time, you are giving them a portion of your life that you’ll never get back. Your time is your life. That is why the greatest gift you can give someone is your time.”

Think about this: TIME is an important parameter that adds value to your life. You need time to fulfill your life’s aspirations, such as traveling to different places, getting your dream job, etc.

If you start considering wasting time equals wasting money and other material resources, you’ll realize the value you can get out of this vital parameter.

Photo from Timeular

Making Every Moment Count: The Importance of Time and Time Management

Time is a peculiar thing. It slips through your fingers like sand, making you wonder where it all went.

Besides, time is truly limited for everyone. No matter who you are or what you do, you only have the same 24 hours in a day just like the others. That’s why learning to manage your time effectively can make a difference in your life.

Did you know what successful entrepreneurs, artists, scientists, and leaders of all kinds have in common?

They all understand the importance of time and have mastered the art of managing it.

So, why is time management important?

It’s because time is irreplaceable. Lost time is never found again—there’s no rewind button. Therefore, such a realization should make you pause and think:

“How do I want to spend my precious moments: Waste them or make the most out of them?”

Miles Everson, CEO of MBO Partners, personally believes time management is one of the keys to unlocking your full potential. When you use your time effectively, you can achieve your goals, pursue your passions, and create a life filled with purpose, meaning, and fulfillment.

… but let’s be honest. Managing your time is easier said than done. Procrastination, social media, endless to-do lists, and more—these can easily distract you to get you sidetracked and lose focus.

Everson says he experienced these too in the past. Thankfully, with effort and determination, he was able to regain control of his time.

Here are some of his tips to help you effectively manage your time:

  1. Set clear goals. 

Everson states you have to define what you want and set specific goals. When you have a target, it’ll be easier for you to prioritize and focus on what truly matters at the moment. 

You may also want to break down your big goals into small, attainable steps that you can work on incrementally. This will help you record your progress and eventually reach your goals. 

  1. Prioritize and delegate tasks. 

Everson believes not everything on your to-do list is equally important. So, you have to learn how to distinguish between urgent and important tasks. 

Prioritize your tasks based on their significance and time sensitivity. In some instances, you may also want to consider delegating tasks to others if possible as this will help lighten your load. 

  1. Plan and organize your day. 

Everson suggests taking some time each day or week to plan and organize your schedule. There are lots of calendars, planners, and digital tools available to help you stay on top of your commitments and deadlines. 

  1. Avoid multitasking. 

For Everson, multitasking is not the most efficient way to get things done because it makes you more distracted and prone to errors. 

Instead, focus on one task at a time, give it your full attention, and complete it before moving on to the next one. 

  1. Learn to say “no.” 

As a professional, Everson always emphasizes the importance of establishing healthy boundaries… and so it’s okay to say “no” sometimes! 

If a request or commitment doesn’t align with your goals or values, feel free to decline politely. Save your time and energy for the things that truly matter to you. 

  1. Take breaks and rest. 

Rest is as important as work, therefore, you have to allow yourself regular breaks to recharge and rejuvenate. Everson says this will not only help you recover in the short term but also maintain your focus and productivity in the long term. 

As a business leader, these are the things Everson personally applies in his life so he can make the most out of his time. For him, time is a truly important resource and by doing the tips above, he is able to achieve satisfaction in life.

Keep these tips in mind!

Remember: Time is a precious gift that you should cherish. By managing your time effectively, you can create a life that is meaningful, productive, and fulfilling.

So, seize the day, make every moment count, and live your life to the fullest!

Time waits for no one, but it is in your hands to make every second count.

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently.

In other words, these are people who are high-performing individuals.

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals.

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can.

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter.

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce.

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life.

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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