The recipe for success: These are the marketing lessons you can learn from this YouTuber’s thriving business! [Monday: Marketing Marvels]
Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more.
A Note from Miles Everson:
We hope you’re doing well.
Let’s start the week by talking about one of our “Marketing Marvels.” Every Monday, we put a spotlight on exceptional individuals and highlight their experiences, insights, and contributions in the worlds of marketing and business.
Today, we’ll talk about a famous online personality’s successful business venture.
To know more about today’s “Marvel,” keep reading below.
With over 151 million subscribers on YouTube, 25-year-old Jimmy Donaldson, a.k.a. MrBeast is one of the biggest and most influential online personalities today.
You might recognize him from his viral and philanthropic videos that have racked up over 100 million views.
He’s a big name in the YouTube community, but did you know Donaldson has also ventured into the restaurant business?
In fact, his enterprise was so successful that its launch broke several records!
The business we’re talking about is none other than MrBeast Burger!
Photo from Rappler
MrBeast Burger began as a virtual restaurant where deliveries were booked through an application.
Upon the app’s launch, it swiftly topped Google Play Store and App Store charts after receiving thousands of downloads, and topped Google searches around the world.
Due to these early gains, the brand’s delivery service became available to over 1,000 locations in just a few weeks. The demand was so high that MrBeast Burger eventually opened its first physical store at the American Dream Mall in New Jersey in November 2020.
Over 10,000 customers showed up at the MrBeast Burger’s physical store during the first 10 minutes of its opening day. By the time the store closed, the brand sold more than 5,500 burgers and broke the record for most burgers sold in a single day by a single restaurant!
In the following month after the first branch’s opening, an additional 300 MrBeast Burger stores were opened across the U.S. to keep up with the impressive demand.
As of 2023, MrBeast Burger has generated over USD 150 million in revenues.
What are the secrets behind MrBeast Burger’s success?
Below are some of the marketing tactics that Donaldson applies to his business:
- Utilizing his large social media following.
Donaldson has accumulated nearly 200 million followers across multiple social media platforms like YouTube, Instagram, Twitter, and Facebook. Due to this impressive follower count, he’s able to reach lots of people. Moreover, his following continues to attract more customers for his business.
The key takeaway here?
While having millions of followers on social media doesn’t guarantee immediate success, it can give any business a significant boost in terms of brand recognition and popularity.
- Championing the person behind the brand.
MrBeast Burger stands out because Donaldson is the face of the brand. As a famous YouTuber, he has a strong rapport with his audiences. This gives MrBeast Burger an advantage in terms of brand recognition.
- Using social media to make business decisions.
When selling a product, it’s important for a brand to know its target customers better.
Knowing this, Donaldson keeps track of his YouTube channel’s demographic. He then opens MrBeast Burger stores in locations with the most engagement, traction, and watch time for his videos.
This way, there’s a higher likelihood of generating sales for his business.
- Promoting his product through the generous stunts he is known for.
One of the things Donaldson does on his YouTube channel is give away lots of money. In these videos, Donaldson would give away hundreds of thousands of cash prizes and expensive gifts to lucky recipients.
His generosity plays a large role in his popularity today and has become a trademark of his. So, in one of his marketing tactics, Donaldson promoted MrBeast Burger by featuring it in a giveaway video.
Photo from YouTube
He gave away money and prizes to customers who visited the MrBeast Burger store. As a result, he racked up millions of views and increased exposure for his brand.
- Adapting to product demand.
Donaldson listens to his customers. After the success of MrBeast Burger’s delivery-only setup, he recognized the great demand for his product and responded accordingly by opening more physical stores in new locations in the U.S.
- Partnering strategically with other companies or brands.
Donaldson partnered with Virtual Dining Concepts (VDC), a company that enables celebrities or their brands to produce products through underused kitchen facilities.
In Donaldson’s case, VDC hired people in an underused kitchen to cook MrBeast Burger meals and from there, the food was delivered to the customers.
Collaborating with VDC helped the brand meet the demand for MrBeast Burger products.
Due to Donaldson’s marketing techniques, MrBeast Burger is currently one of the most successful burger joints in the U.S. Additionally, the business is expected to expand internationally.
The success of MrBeast Burger business reminds us about the importance of social media, collaborations, and branding in promoting products and services. We hope the strategies Donaldson used can also help you in your own business endeavors, especially in promoting your brand or product!
Remember: When done right, the use of social media, paired with strategic marketing decisions, can help business owners reach a wider range of potential customers and, in turn, increase sales.
(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)
About The Dynamic Marketing Communiqué’s
“Monday Marketing Marvels”
Too often, industry experts and the marketing press sing the praises of some brand or company’s marketing strategy.
… only for the audience to later find out that its product was a flop, or worse, that the brand or company went bankrupt.
The true ROI in marketing can’t be separated from the business as a whole.
What good is a marketing case study if one can’t prove that the company’s efforts actually paid off?
At the end of the day, either the entire business is successful or it isn’t. And the roles of marketing and communication are always paramount to that success.
Every Monday, we publish a case study that highlights the world’s greatest marketing strategies, marketers, and communicators.
However, the difference between our articles and the numerous ones out there is that we will always make certain that the firm really did generate and demonstrate earning power worthy of study in the first place (compliments of Valens Research’s finance group) in keeping with a person’s leadership skills in the area of marketing and/or communication.
We’ll also study the greatest marketing fails and analyze what they did wrong, or what they needed to improve. We all make our mistakes, but better we learn from others’ mistakes—and earlier, rather than later.
Hope you found this week’s marketing marvel interesting and helpful.
Stay tuned for next week’s Monday Marketing Marvels!
Head of Marketing
Valens Dynamic Marketing Capabilities
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