Dynamic Marketing Communiqué

The Science of Motivation: Here’s why you shouldn’t look at goal-setting in a black and white perspective… [Fridays: Mindfulness by Miles]

April 1, 2022

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more.

A Note from Miles Everson:

I believe motivation is an important driving force behind every successful dream.

However, staying motivated is easier said than done. Personally, there were times when I would wake up full of energy and ready to face the day, and there were also times when I experienced brain fog.

Have you also experienced these scenarios?

If you have, I’m hopeful that today’s topic will be beneficial for you!

Continue reading to know how you can keep yourself motivated more effectively. Who knows? This may just boil down to how you view your goals.

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles

Achieving your goals involves 3 important things:

Hard workdedication, and motivation.

However, motivation can sometimes get tricky―it’s not all the time that you feel inspired and energized to power through the day.


Did you know that there’s a science behind motivation? You can even train yourself to use your motivation more efficiently and effectively!

MBO Partners CEO Miles Everson says if you want to accomplish your goals, you have to do your best AND avoid looking at the process in a black and white perspective. Just because you get off-track at some point, that doesn’t necessarily mean it’s a failure to achieve your objectives.

He states instead of being too hard on yourself, you have to focus on making sustainable progress towards the right direction. Through this, you’ll less likely feel discouraged.

Below are Everson’s useful tips and tricks to help you take your motivation and goal-setting to the next level:

  1. Beat brain fog. 

Brain fog is a condition characterized by confusion, forgetfulness, and a lack of focus and mental clarity. This may be due to overworking, lack of sleep, stress, or spending too much time in front of a computer. 

How can you beat brain fog? 

According to Everson, one way is by eating a healthy diet

Photo from Medical Tips

A healthy diet doesn’t only help you lose weight but also serves as a foundation for your mental performance, physical performance, and willpower. This also helps lower your stress levels and risks of getting ill. 

That’s why it’s important to be mindful of the food you eat. Having a healthy and balanced diet contributes to a sound mind, bulletproof focus and motivation, and a solid goal. 

  1. Dream BIG and don’t settle for less. 

Everson has an important takeaway from one episode of entrepreneur Dave Asprey’s Bulletproof Radio podcast. 

In that podcast, guest speaker and former football player Bo Eason stated that it’s against human nature to want to be second best. 

He said, 

“No kid has ever said, ‘When I grow up I want to win a bronze medal.’ But yet we accept a bronze medal years later when we don’t win the gold or we settle for some mediocrity or some average way of being. So that is what I’m against. I want to go back to our roots back to nature, where we said, ‘This is what I desire, this is what I want.’ And then there’s no way out of that option. That’s the only one you got and those are the people who do win gold medals.” 

Through this statement, Everson reiterated the importance of always aiming for the best and not settling for less. 

He says if you want to succeed in life, you have to decide what you want to achieve then work your way towards it. 

  1. Keep your motivation levels on track. 

Everson believes motivation isn’t steady. He states the motivation level you had when you were identifying and setting your goals might not be the same motivation level you have as you work towards your goals. 

So… how can you keep your motivation levels stable? 

By knowing your purpose and surrounding yourself with supportive people

Everson says having a grasp of why you’re doing the things you do is vital in sustaining your motivation. He adds you must also surround yourself with people who will support and encourage you, especially in the midst of challenges and difficulties. 

These will enable you to focus your willpower on what you can do to maintain your momentum. 

Beat brain fog. Dream big and don’t settle for less. Keep your motivation levels on track.

―3 tips that will make a HUGE, positive impact on your motivation.

As a dreamer himself, Everson knows how motivation can be quite hard to maintain… and that is why he’s sharing these insights with you!

In case you feel like your motivation is waning, he encourages you to go back to this article and recall these goal-setting and motivation tips.

He states applying these in your personal life will help refuel the flames of your motivation so you can get back on track and achieve your goals.

We hope you find Everson’s insights useful!

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently.

In other words, these are people who are high-performing individuals.

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals.

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can.

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter.

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce.

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life.

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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