Dynamic Marketing Communiqué

The Secret to Optimum Productivity: What you need to know to get MORE done in LESS time! [Fridays: Mindfulness by Miles]

April 28, 2023

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more. 

A Note from Miles Everson

Happy Friday! 

We’re excited to share with you today’s edition of “Mindfulness by Miles.”  

Every Friday, we feature topics related to work, wealth, and our overall well-being. Our hope is that these insights will help boost your career and health just as much as they help boost ours. 

Today, we’ll talk about some of my personal productivity tips. 

Keep reading to know various ways to stay on top of your productivity game. 

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles  

Have you been feeling less productive recently? 

Are you finding it hard to get out of bed in the morning? 

Do you find yourself frequently zoning out in the middle of work these past few days? 

If your answer is “yes” to some or all of these questions, don’t worry. We’ve experienced that, too! In fact, it’s easy to get into a slump every now and then. While that is normal, you also need to make sure that slump doesn’t last for a long time.

Photo from Sesame HR

According to Miles Everson, CEO of MBO Partners, productivity is an essential aspect of work. It determines the level of a person’s output and efficiency. 

He also understands that some people struggle in this area. He says when a particular slump becomes unmanaged or mismanaged, it can lead to low productivity levels, procrastination, or burnout. 

That’s why for this week, he specifically wants to help individuals stay focused and achieve their personal, professional, and organizational goals. He believes developing healthy habits that enhance one’s productivity is crucial for success. 

Ready to dive deeper into this topic? 

Check out Everson’s top 4 productivity tips below! 

  • Plan and prioritize tasks

Let’s go down memory lane and reminisce about your first day of class in high school. Do you remember your teacher giving you a rundown of the lesson plan for the whole school year? 

There’s a reason you were given those lesson plans and agendas at the beginning of each school year: You need to have a clear idea of what has to be done so you can keep track of and prioritize tasks based on importance and urgency. 

Let’s apply that concept in the corporate world. How can you ensure you’ll prioritize tasks properly and avoid wasting time on unimportant ones? 

One of Everson’s recommendations is to have a physical AND digital planner or calendar. Not only will this keep you reminded of what exactly needs to be done, but it will also enable you to experience the satisfaction of checking off a particular task once you complete it. 

  • Set achievable goals

Everson states setting SMART (Specific, Measurable, Attainable, Realistic, and Time-bound) goals can help you stay motivated and focused on your tasks. Why? 

It helps you break down large goals into smaller, manageable tasks so you can avoid feeling overwhelmed. 

Remember: Never take on more than you can chew. Always prioritize quality over quantity. Everson says your boss will still notice you—in fact, your boss will notice you all the more—for producing good-quality outputs. 

  • Use time-blocking techniques

Time-blocking involves dedicating specific blocks of time for different tasks. For example: 

Throughout your day, you have a 2-hour time-block to write an article… 

… a 30-minute time-block to check social media captions for a campaign… 

… a 1-hour time-block to take your break… 

… and so on and so forth. 

Everson says he personally likes using time-blocking because it helps him avoid distractions and stay focused on the task at hand. He also sets short timers for quick stretches and exercises because he doesn’t like sitting all day. 

For those of you who are like him, Everson encourages you to give yourself those moments to move or jump around during quick breaks. He says this will help you recenter, refresh, and refocus on the task you need to accomplish. 

  • Eliminate distractions. 

For Everson, distractions such as social media, personal email notifications, and unnecessary phone calls can significantly impact your productivity at work. That’s why it’s important to eliminate or limit these distractions to focus on your tasks. 

His main recommendation is to turn off your notifications or adjust your phone settings to allow only certain people to call or text you… and take note: This is not only applicable in the work setup. 

You can also try doing this during social gatherings—when you’re out to dinner with family or friends and only want to focus on them. Everson states in both work and social settings, this tip will enable you to communicate more genuinely and be present with your loved ones. 


Productivity is TRULY essential for achieving goals and maintaining efficiency in the workplace. By implementing the tips above, you will stay focused, avoid distractions, and achieve your personal and professional goals. 

Additionally, Everson says it’s essential to maintain a healthy work life and personal life balance. The better you strike a proper balance between your career and personal life, the more you’ll effectively prioritize tasks based on importance and urgency, and achieve maximum productivity. 

We hope you find today’s feature insightful and helpful! 

Have a great Friday, everyone, and stay tuned for next week’s “Mindfulness by Miles!”  

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.) 

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently. 

In other words, these are people who are high-performing individuals

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals. 

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can. 

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter. 

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce. 

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life. 

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu 
Head of Marketing 
Valens Dynamic Marketing Capabilities
Powered by Valens Research

View All

You don’t have access to the Valens Research Premium Application.

To get access to our best content including the highly regarded Conviction Long List and Market Phase Cycle macro newsletter, please contact our Client Relations Team at 630-841-0683 or email client.relations@valens-research.com.

Please fill out the fields below so that our client relations team can contact you

Or contact our Client Relationship Team at 630-841-0683