This marketing executive scaled multiple businesses exponentially in just over a decade. Learn about his strategies here! [Monday: Marketing Marvels]
Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more.
A Note from Miles Everson:
Hello!
We hope you’re ready to kickstart another awesome week.
Let’s start the day with a dose of motivation through our “Marketing Marvels.” Every Monday, we feature outstanding individuals and highlight their industry experiences, contributions, and insights.
Today, we will talk about a business executive who has built and led successful companies and brands.
Keep reading to know more about this “Marvel” and the marketing strategies that enable him to attain the success he enjoys today.
Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute
Marketing Marvels
At 33 years old, Everette Taylor, the CEO of the crowdfunding platform Kickstarter, is recognized as one of the most remarkable young individuals in the world of business.
If you’re wondering how Taylor was able to lead a large company, take a look at his humble beginnings…
Photo from Instagram
During his teenage years, Taylor held a marketing position at Eastern National, a nonprofit organization. His experience at that firm exposed him to marketing and business at a young age. Unfortunately, his tenure with the organization ended once his family faced financial hardship.
Due to financial problems, Taylor became homeless when he was a high school senior. That time, he sought refuge in a local library and read about successful people in the tech industry like Mark Zuckerberg and Jack Dorsey. This made Taylor recognize that there’s an opportunity in the tech industry, and this ignited his passion for knowledge in the field.
After working multiple jobs, Taylor finally saved enough money to study at Virginia Tech. However, shortly after his admission, he had to drop out to help his mother financially.
Around the same time, he started EZ Events in 2009, an event marketing software company that he eventually sold to T3 Sixty after 2 years.
After selling his first company, Taylor founded ET Enterprises in 2013. The company is a portfolio of businesses that include brands such as MiliSense, a marketing firm, PopSocial, a social media software company, and ArtX, a media and technology company.
In the same timeframe, he became the Vice President of Marketing at Qualaroo, a firm specializing in behavioral insight surveys.
During his stint at Qualaroo, Taylor went on to co-found GrowthHackers, a growth marketing community and software platform with Sean Ellis, a renowned executive coach who came up with the term “growth hacking.”
Due to his success with his business endeavors, Taylor was tapped to serve as the Chief Marketing Officer (CMO) of Artsy in 2019. In September 2022, he finally joined Kickstarter as its CEO.
With all these experiences under his belt, Taylor established himself as one of the most recognizable names in the fields of entrepreneurship and marketing.
His success can be attributed not only to his hard work and dedication but also to the following strategies he used throughout the years:
- Social Media Marketing
Taylor used social media to effectively build awareness for both his personal brand and businesses. In particular, he utilized Instagram to actively interact with his audience.
- Influencer Marketing
Taylor used this tactic to widen his reach and attract his target audience. He increased his brand visibility and awareness by partnering with relevant influencers in the field. This strategy enabled him to reach customers who were previously unaware of his products or services.
He has worked with several high-profile influencers like Kylie Jenner, Snoop Dogg, and Shaquille O’Neal.
- Content Marketing
Aside from using social media and partnering with influencers, Taylor has written several articles and blog posts on topics related to entrepreneurship, marketing, and personal development to promote his brand and businesses.
By producing high-quality content on a regular basis, Taylor positioned his businesses as thought leaders in their respective industries and built a loyal following of customers and supporters. Additionally, he leveraged the power of search engine optimization (SEO) to increase visibility and drive more traffic to his brand’s websites.
- Community Building
Taylor created online communities to help engage with his customers and get their feedback on the services or products provided by his businesses.
By creating a platform where he can interact with his target market, he was able to cultivate brand loyalty for his businesses, helping his ventures achieve growth and success.
Due to the effectiveness of these strategies in his business endeavors, Taylor received the following accolades from several organizations:
- Business Insider named him as one of the world’s innovative CMOs during his tenure at Artsy.
- Forbes identified him as one of the most influential CMOs due to Artsy observing record revenue growth, brand awareness, user engagement, and product innovation during his time at the company.
- The Root added him in its list of 100 most influential Black Americans in 2022.
- Forbes put him in its 30 Under 30 List in 2018 for innovating the social media marketing space as CEO of PopSocial.
- Forbes included him in its 30 Under 30 All-Star list in 2019 for exponentially scaling PopSocial.
Additionally, Taylor has been featured in some reputable publications such as Entrepreneur, Fortune, and The Huffington Post.
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We hope you learned a lot from today’s “Marketing Marvels!”
At such a young age, Taylor has achieved lots of success with his business endeavors. While most of it could be attributed to his hard work and dedication, his clever use of the strategies we discussed above also had a big impact.
One of the key takeaways in his story?
To exponentially grow a business, you must use marketing strategies that will allow your audience to actively engage with your brand. While doing this can be challenging, it’s definitely worth it, as we’ve seen from Taylor’s example.
So, if you’re trying to come up with ways to effectively market your brand or product, use the strategies we discussed above in your marketing plan too!
(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)
About The Dynamic Marketing Communiqué’s
“Monday Marketing Marvels”
Too often, industry experts and the marketing press sing the praises of some brand or company’s marketing strategy.
… only for the audience to later find out that its product was a flop, or worse, that the brand or company went bankrupt.
The true ROI in marketing can’t be separated from the business as a whole.
What good is a marketing case study if one can’t prove that the company’s efforts actually paid off?
At the end of the day, either the entire business is successful or it isn’t. And the roles of marketing and communication are always paramount to that success.
Every Monday, we publish a case study that highlights the world’s greatest marketing strategies, marketers, and communicators.
However, the difference between our articles and the numerous ones out there is that we will always make certain that the firm really did generate and demonstrate earning power worthy of study in the first place (compliments of Valens Research’s finance group) in keeping with a person’s leadership skills in the area of marketing and/or communication.
We’ll also study the greatest marketing fails and analyze what they did wrong, or what they needed to improve. We all make our mistakes, but better we learn from others’ mistakes—and earlier, rather than later.
Hope you found this week’s marketing marvel interesting and helpful.
Stay tuned for next week’s Monday Marketing Marvels!
Cheers,
Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
Powered by Valens Research
www.valens-research.com
