“Walk the talk” – Here’s how this female CMO showcases her branding and marketing expertise in her career! [Monday: Marketing Marvels]
Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more.
A Note from Miles Everson:
Hi, everyone!
How was your weekend? We hope you all had a good rest.
Let’s start the week motivated with the help of our “Marketing Marvels.” Every Monday, we feature outstanding industry professionals and discuss their experiences, contributions, and insights.
For today’s article, we’ll focus on a female expert brand-builder.
Continue reading to learn how this person achieved success in her career and what else you can learn from her in the areas of business, marketing, and leadership.
Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute
Marketing Marvels
Mattel.
Wells Fargo.
General Electric.
These are some of the world’s leading companies in their respective industries. From their internal business operations to marketing, these brands have managed to stay ahead of the pack.
Fact: Did you know that despite being in different industries, Mattel, Wells Fargo, and General Electric attribute part of their successes to ONE person?
That person is…
Aneysha Pearce!
Photo from Beyond Exclamation
Pearce is the Chief Marketing Officer of capital market company Prudential Private Capital. As a brand-builder, marketing strategist, and reputation specialist, she is passionate about helping various businesses achieve success by being relevant and trustworthy.
Pearce has over 15 years of experience in developing brand, marketing, and business strategies for leading energy, technology, consumer products, retail, and financial services companies. She is constantly thinking of ways to make brands more unique and important to their target audience.
Life Before Prudential Private Capital
Prior to becoming Prudential Private Capital’s CMO, Pearce worked as a brand, growth, and innovation consultant at Prophet Brand Strategy, a leading consulting firm in the U.S. She worked for more than 10 years in the company and assisted various businesses with their expansion plans.
Most of her clients were part of the Fortune 500 and came from the technology, consumer packaged goods, financial services, and toy industries. These include Hewlett-Packard, Accenture, etc.
Pearce is also a regular speaker and workshop presenter at international branding conferences. What’s more?
Aside from working at Prophet Brand Strategy, she worked as the Vice President of Marketing at Mediasurface, a U.K.-based enterprise software company. Her work experience also includes strategy consulting at Accenture’s high-tech and retail divisions and strategic business planning at Pepsi-Cola Company.
Pearce has a BS in Finance from Penn State University and an MBA in Marketing and Finance from the University of Chicago.
Branding and Marketing Expertise
Pearce showcases her branding and marketing skills first and foremost by being an effective leader at Prudential Private Capital. In cultivating a culture of integrity, she believes the only way to do that is to lead by example a.k.a. “walk the talk.”
In her words:
“Being authentic and bringing your whole self show your ‘humaneness’ and foster an environment where others may do the same. It makes for a much more fun, real, and engaging workplace.”
Two of the ways she does that?
By being constantly open to change and actively listening to her colleagues and team!
In terms of being constantly open to change, Pearce says there is no such thing as a “typical work day” at Prudential Private Capital. This is because by properly welcoming change, she and her team are able to drive the firm’s business strategy forward and develop tools to assist in the company’s market-facing initiatives.
What else?
Through proper change management, Pearce helps Prudential Private Capital form long-term partnerships with clients and other businesses, and establish relationships that are transient and transactional.
As for actively listening to her colleagues and team, Pearce makes sure to devote time to helping her team achieve their goals. This serves as an avenue for the firm to evaluate and alter its priorities on a regular basis to ensure it’s supporting efforts that best serve the business and allows its team members to grow and develop in their professions.
According to Pearce, effective branding and marketing should start internally. By employing the right systems and leadership skills, she believes a firm’s staff will be motivated to do their jobs excellently, which will then manifest in the way they represent and market the company externally.
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Since the start of her career, Pearce has always been fascinated by the potential of marketing. She generally likes the idea of constantly imagining what else is possible, and how she and the company she works for can be bigger, better, and faster.
She said:
“My life has been full of twists and turns, and each one has presented an opportunity for growth and self-reflection. We are NEVER done learning.”
She also shares that her pivotal moment at a roadblock at one point in her life was a senior leader telling her she “didn’t know enough.” Since then, she has always been determined to know as much as she could so she would never feel uninformed or blind-sided.
That event turned out right for Pearce, didn’t it? Look at where she is now!
Brand-builder… marketing strategist… reputation expert…
Not only is she passionate about helping brands achieve greatness but is also thinking of ways to make them authentic, highly differentiated, and more meaningful to their target market.
… and now, as a woman in a leadership role, Pearce’s aim is to support her team’s careers so they too could bring their complete selves to work. She believes this will empower them to try new things without being disheartened when they make mistakes.
As she said:
“We are an amazing organization with incredibly talented people. Being resilient is key in this ever-changing world.”
Get inspired by Pearce’s story as an effective leader, brand-builder, and marketer!
(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)
About The Dynamic Marketing Communiqué’s
“Monday Marketing Marvels”
Too often, industry experts and the marketing press sing the praises of some brand or company’s marketing strategy.
… only for the audience to later find out that its product was a flop, or worse, that the brand or company went bankrupt.
The true ROI in marketing can’t be separated from the business as a whole.
What good is a marketing case study if one can’t prove that the company’s efforts actually paid off?
At the end of the day, either the entire business is successful or it isn’t. And the roles of marketing and communication are always paramount to that success.
Every Monday, we publish a case study that highlights the world’s greatest marketing strategies, marketers, and communicators.
However, the difference between our articles and the numerous ones out there is that we will always make certain that the firm really did generate and demonstrate earning power worthy of study in the first place (compliments of Valens Research’s finance group) in keeping with a person’s leadership skills in the area of marketing and/or communication.
We’ll also study the greatest marketing fails and analyze what they did wrong, or what they needed to improve. We all make our mistakes, but better we learn from others’ mistakes—and earlier, rather than later.
Hope you found this week’s marketing marvel interesting and helpful.
Stay tuned for next week’s Monday Marketing Marvels!
Cheers,
Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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