Dynamic Marketing Communiqué

“What’s your personality type?” – Maximize your professional potential with this career-driven insight! [Tuesdays: Return Driven Strategy] 

February 28, 2023

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more.

A Note from Miles Everson:

Are you familiar with Career Driven Strategy (CDS)?

Co-authored by Professor Joel Litman and Dr. Mark L. Frigo, CDS is the presentation of Return Driven Strategy’s (RDS) tenets and foundations as they apply to an individual’s career strategy.

Various companies have used this framework as a management coaching tool to help every professional to think and act strategically about their career choices.

Today, we’ll talk about an important foundation in a career-driven approach.

Keep reading to know why knowing your personality type can help boost your personal and professional growth and development.

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Return Driven Strategy

Have you heard about or tried the Myers-Briggs Type Indicator (MBTI)?

In case you haven’t yet, the MBTI is one of the most well-known personality frameworks that have been developed over the years. It is a psychological assessment based on the theory of psychological types developed by Analytical Psychology founder, Carl Jung.

The framework measures your preferences in 4 key areas:

  • Extraversion vs. Introversion: Do you prefer to focus on the outer world or the inner world?
  • Sensing vs. Intuition: Do you prefer to focus on the concrete details or the abstract possibilities?
  • Thinking vs. Feeling: Do you prefer to make decisions based on logic or emotions?
  • Judging vs. Perceiving: Do you prefer a structured and organized approach or a flexible and spontaneous approach?

Based on your responses to these questions, the MBTI assigns you a four-letter personality type that reflects your preferences. Some common personality types include INTJ (Introverted, Intuitive, Thinking, Judging), ENFP (Extraverted, Intuitive, Feeling, Perceiving), and ISTJ (Introverted, Sensing, Thinking, Judging).

You might want to take the personality test during your free time, if you haven’t yet! This will help you understand yourself better and make sense of your responses to different situations.

Click here to take the test.

Looking for a Career that is Fulfilling and Meaningful Based on Your Personality

Photo from 80,000 Hours

Personality is the combination of traits, behaviors, and characteristics that make a person unique. Understanding your personality type can be a valuable tool in finding a career path that is well-suited to your natural abilities and preferences.

Why is knowing your personality type important for your career?

  1. It gives you insight into your strengths and weaknesses.

If you have a personality type that is more introverted, you might excel in careers that allow you to work independently, such as writing or researching. 

On the other hand, if you have a more extroverted personality, you might be better suited to a career that involves working with people and leading teams, such as sales or management.

  1. It helps you communicate more effectively with your colleagues and superiors.

If you are an introverted personality type, you might prefer to work on projects independently and present your ideas in writing, rather than in front of a large group. On the other hand, if you are more extroverted, you might prefer to work in group settings. 

This self-awareness can help you identify the environment and communication style that works best for you.

  1. It helps you negotiate for a role that is better suited to your strengths.

If you know you thrive in a structured and organized environment, you’ll understand that you’ll fare well in a role that involves more planning and coordination. 

Meanwhile, if you have a more spontaneous and flexible personality, you’ll likely seek out a role that allows you to work on a variety of projects and be more adaptable.

Understanding Your Personality Type as seen in Career Driven Strategy (CDS)

In a past “Return Driven Strategy” article, we talked about the importance of defining what “personal wealth” means to you in accelerating your career.

There, we highlighted 4 types of wealth—financial wealth, social wealth, time wealth, and physical wealth—and explained that to be truly wealthy, you have to be wary not to get lured into things that are only full of money and status, and will rob you of your freedom and health.

Think about this: What good is it if you have all the money and status in the world yet you don’t have the time to enjoy, or the physical well-being to feel good during the entire process of generating wealth?

Besides, if you don’t define your “personal wealth” and understand it, you’ll lack the compass that will help you make good decisions about your personal life and career choices.

The same concept applies to understanding your personality type and building a fulfilling and meaningful career around it. By knowing your personal preferences, you’ll identify the type of work and work environment that best suits you.

The bottom line?

Understanding your personality type is a valuable tool in helping you find the career path you’ll thrive in. It can give you insight into your strengths and weaknesses, help you communicate your thoughts more effectively, and look for a role that is well-suited to your natural abilities.

That’s why it is always helpful to know your personality type for your career growth.

Take note of this career-driven insight and use it to think and act strategically about your career choices!

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)

About The Dynamic Marketing Communiqué’s
“Tuesdays: Return Driven Strategy”

In the book, “Driven,” authors Professor Joel Litman and Dr. Mark L. Frigo said that the goal of every long-term successful business strategy should incorporate the combined necessity of “making the world a better place” and “getting wealthy.”

That is why they created Return Driven Strategy and Career Driven Strategy—frameworks that were built to help leaders and professionals plan and evaluate businesses so they can also help others achieve their organizational goals and career goals.

The frameworks describe the plans and actions that drive returns for anyone in an organization such as independent contractors, marketers, brand managers, communicators, and other people in any field. These actions lead to the creation of wealth and value for customers, employees, shareholders, and the society.

Every Tuesday, we’ll highlight case studies, business strategies, tips, and insights related to Return Driven Strategy and Career Driven Strategy.

In planning, building, or managing brands and businesses, these strategies, case studies, and guidelines will help you choose what specific actions to take and when to take them.

Hope you found this week’s insights interesting and helpful.

Stay tuned for next Tuesday’s “Return Driven Strategy!”


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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