Dynamic Marketing Communiqué

Why is it important to set healthy boundaries in life? [Fridays: Mindfulness by Miles]

August 26, 2022

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more.

A Note from Miles Everson:

Hi, everyone!

Welcome to “Mindfulness by Miles,” where we talk about a topic I find useful in my everyday life. In these articles, we write about my personal tips and experiences about work, health, and others to help you achieve your personal and professional goals.

Today, we’re sharing an important lesson that will enable you to maintain a healthy work life and personal life balance.

Ready to know more about what this article’s feature is?

Keep reading below.

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles

Non-negotiables refer to the things, values, and principles you will not compromise. They define not only what you will and won’t accept from others but also what you will and won’t accept from yourself.

What are some examples of non-negotiables?

  • Your overall well-being
  • Healthy relationships
  • Honesty
  • Respect
  • Religious beliefs

… and more.

Having non-negotiables is the same as setting healthy boundaries for yourself. This serves as a guide through tough times, especially when decision-making is difficult.

Photo from PositivePsychology.com

As someone who’s been in the workforce for a significant amount of time now, MBO Partners CEO Miles Everson says one of the things he learned was to develop his own set of boundaries.

He states he only discovered his limits when he grew older and gathered a significant amount of experience in his career. While there’s nothing wrong with that, he still wishes he had the confidence he has in himself now when he was younger.

Everson has always considered himself to be a generally confident person. Despite that, he is no stranger to second-guessing or questioning his skills and abilities. He says if he could only turn back time, he’d examine his younger self and write down what he will and won’t do in his day-to-day life.

He believes that would have led to less conflicts with his inner self and fewer “people pleasing” decisions.

Below are Everson’s top 3 non-negotiables:

  • Remembering why he does the things he does. 

Everson says we all have a “north star” moment in our lives where we felt an inner spark to begin the journey towards where we are today. He believes each of us chose our own career paths for a reason. 

Some of you might say you only chose to do what you do now for money… but for Everson, that’s just a surface reason/explanation. He believes at some point, an inner voice tells you there’s more to it than that. 

Everson adds the core reason for your every decision is your mission statement. It’s what you want to work towards, and also your mantra on how you approach each day. 

This can apply to your career, like why you started in the path you chose, what you want to achieve, or how you want to impact your company, client, or your overall work field. 

To keep your mission statement in mind, Everson recommends writing it on a sticky note and placing it on your bathroom mirror, or putting reminders or markers on your calendar. By always keeping your core reason in sight, you’ll be focused and set on achieving your objectives. 

  • Keeping like-minded people in his company. 

According to Everson, peer pressure is like a contagious disease that can overpower you in a matter of minutes. He states he is a victim of this himself. 

He knows for certain that no one likes being left out, or feeling like they don’t fit in. However, if you surround yourself with people who only complain or engage in negative self-talk about themselves or their jobs, Everson says you’ll find yourself adopting that mindset as well. 

On the other hand, keeping good company around you changes not only how you see the world, but also how you experience life. Having positive, motivated, and driven people in your close circle will serve as a support system that will keep you thriving in your own life. 

Everson says you don’t need friends who are the coolest kids walking around town on a Saturday night, or guys who just leased the latest Tesla vehicle. Instead, you need friends who will celebrate your successes, encourage you to achieve your goals, and challenge you to push yourself to test your limits. 

  • Continuously learning new things. 

Self-improvement is part of Everson’s top non-negotiables. He even created a metaphor for this! 

He states if you don’t exercise your body, you become stiff, overweight, easily tired, and unmotivated. The same is true for your brain. If you don’t use it properly, you will experience cognitive decline. 

That’s why for Everson, it’s important to always aim for self-improvement. 

Example: If you’re set on getting that promotion or wanting to impress your boss, you must know it’s going to take more than just getting your tasks done or showing up early for work. You also have to show people you’re trainable and have a thirst for constant learning and growing. 

What else? 

Everson believes continuing to learn and develop in your skills, either for work or for personal reasons, shows you’re ambitious, curious, and passionate about what you’re doing. It also gives you a chance to dig into your craft, experiment, and have fun. 

He says you don’t always have to be the best—you just have to be passionate and enjoy whatever you pursue. 

Everson assures you these are the kinds of people anyone, including himself, would want to have in their company. 

There are many boundaries and non-negotiables you will develop over the course of your life.

In fact, Everson himself admits he’s still learning up until this point!

That’s why for him, you have to start identifying your own non-negotiables as early as now so you will further maximize your skills, abilities, and relationships in the long run.

We hope you are encouraged by Everson’s shared insights!

Apply these principles and values to your own life and you’ll see—these will help you be more courageous and confident in your own abilities.

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently.

In other words, these are people who are high-performing individuals.

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals.

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can.

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter.

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce.

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life.

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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