Dynamic Marketing Communiqué

“Your career is the engine of your wealth.” – How this investment helps you achieve financial freedom [Wednesdays: The Independent Investor]

January 12, 2022

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more. 

A Note from Miles Everson

I believe investing is an important financial activity that every human being must learn. 

Whether you’re a freelancer, business owner, marketer, communicator―whatever your profession is―knowing how to invest smartly will help you achieve financial freedom and generate great returns. 

In today’s article, I would like to focus on the first step towards achieving financial freedom as discussed by Valens Research’s President and CEO, Professor Joel Litman, in his “Build Your Financial Future” webinar:

Make money. 

Keep reading below to know the biggest money maker that will help fund all your great investments in the future. 

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

The Independent Investor 

Warren Buffett, one of the greatest investors in the world, said there are 2 rules of investing. 

Rule #1: Don’t lose money. He states this is an important asset of every investor, independent contractor, consultant, business owner, etc. 

Any ideas on what rule #2 is? Take a guess from the choices below: 

  1.   Think like an owner
  2.   Choose equities over bonds
  3.   Be market savvy
  4.   Don’t lose money

Have you chosen an answer? 

According to Buffett, the second rule of investing is… 

“D” = Don’t lose money! 

Yes, Buffett’s second rule is to never forget rule #1 because he believes money is the first thing you have to start out with and the most important asset to consider in investing. 

In the “Build Your Financial Future” webinar, Professor Joel Litman, President and CEO of Valens Research, talked about these rules of investing and how crucial these insights are towards achieving financial freedom. 

One of the things he mentioned is the biggest money maker that you have: Your job

According to him, your job is the number one source of income that funds all the great investments you can make. He said, 

“If we don’t have that (job) and think of that as a source of funding, we lose on what is probably the biggest asset class that we have.” 

In other words… 

Invest in your career because it is the engine of your wealth! 

Below are a few tips to effectively invest in your career: 

  1. Invest in yourself. 

Identify your natural strengths that allow you to boost your skill sets and capabilities. 

For example: If you’re a good negotiator, never assume that this particular strength doesn’t need fine tuning. Take training and coaching classes that will help you further improve in this area. 

The goal is to find happiness in your career and work by fueling your strengths and passion. 

  1. Invest in intelligence and know-how. 


You can achieve this by investing your time to acquire the right intelligence and know-how to accelerate your career. 

Be proactive. Know the goals the industry you’re serving aims to achieve and analyze how you can contribute to the achievement of those objectives. These will help you stand out in your industry or chosen field. 

  1. Invest in the right networking. 

Network properly and wisely. Your networking skills should be viewed as a professional development boot camp. 

Connect with the right people. Nurture your relationships with them. Who knows? They might also be the ones to give you reliable advice in your investment decisions and help you move one step closer towards achieving financial freedom. 

Going back to Professor Litman’s webinar… 

Another thing he emphasized is you have to discount whatever trading strategy, stock tips, Bitcoin, crypto currency, and FX (Forex) advice you hear if they mess with your job performance or disrupt your work entirely (unless you’re in the finance or accounting industry that requires all those strategies, tips, and trends). 

For example: Professor Litman mentioned that one of the issues he observes from some people is that they spend 4 hours a day studying Bitcoin. The thing is, a lot of Bitcoin millionaires aren’t actually investors. They are hard core programmers who mined Bitcoin in the early days. 

So, how are those people who spend 4 hours a day studying Bitcoin going to understand what’s behind that asset class? The millionaires they’re trying to catch up with don’t even have enough background in investing! 

As Professor Litman said, unless they know how to mine Bitcoin, these people won’t easily get the hang of this digital currency. That’s why he emphasizes the importance of focusing on your career as the biggest money maker. 

Besides, valuing your job is sustainable in the long run. It brings in a constant source of income, which you can use to make wise investments in the future. 


Being happy in your job and personal life is an important foundation to achieve financial freedom. This helps you to stay motivated, stick to your plan, and reduce rash spending. 

[Financial Freedom: The status of having enough income to pay one’s living expenses without having to be employed or dependent on others.] 

As early as now, clarify your goals and motivations, enjoy your work, and have a positive mindset that you can achieve your financial goals. 

Once you’ve reached the age of retirement, you’ll thank yourself for focusing on your career―whether as an executive, manager, marketer, independent contractor, consultant, etc.. 

Wouldn’t it be great to be financially independent someday? 

We bet you’d want that, too! 

So, always remember the first step towards achieving financial freedom: Make money… and make money through your career. 

We’re not saying you shouldn’t try other trading or investment strategies. Sure, they’re great too, but what we mean is your job should be your biggest money maker. 

Stay tuned for the next important step towards achieving financial freedom! 

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.) 

About The Dynamic Marketing Communiqué’s
“Wednesdays: The Independent Investor”

To best understand a firm, it makes sense to know its underlying earning power. 

In two of the greatest books ever written on investing, the “Intelligent Investor” by Benjamin Graham and “Security Analysis” by David Dodd and Benjamin Graham (yes, Graham authored both of these books), the term “earning power” is mentioned hundreds of times. 


Despite that, it’s surprising how earning power is mentioned seldomly in literature on business strategy. If the goal of a business is wealth creation, then the performance metrics must include the earning power concept. 

Every Wednesday, we’ll publish investing tips and insights in accordance with the practices of some of the world’s greatest investors. 

We make certain that these articles help you identify and separate the best companies from the worst, and develop your investing prowess in the long run. 

Our goal? 

To help you get on that path towards the greatest value creation in investing. 

Hope you’ve found this week’s insights interesting and helpful.

Stay tuned for next Wednesday’s “The Independent Investor!”


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
Powered by Valens Research

View All

You don’t have access to the Valens Research Premium Application.

To get access to our best content including the highly regarded Conviction Long List and Market Phase Cycle macro newsletter, please contact our Client Relations Team at 630-841-0683 or email client.relations@valens-research.com.

Please fill out the fields below so that our client relations team can contact you

Or contact our Client Relationship Team at 630-841-0683