Dynamic Marketing Communiqué

Your network is your net worth. How can this social media platform connect YOUR BRAND to a world of professionals? [Every Thursday: FYO!]

July 23, 2020

Connect and engage with people and companies.

View industry updates, news, and articles.

Browse for jobs or hire talents.

You can all do these with the world’s largest professional network with over 690 million users worldwide, including executives from every Fortune 500 company.


– – – is the largest online professional network. It’s a platform full of different professionals that can connect with one another for business and career purposes.

When it comes to networking and finding talent in business, LinkedIn is the most successful social media platform.

Over 30 million businesses hire through LinkedIn.

More than 25 million professionals view and apply to jobs on LinkedIn every week.

Every 8 seconds, someone gets hired.

It enables millions of professional users to meet, exchange ideas, learn, and find opportunities or employees.

LinkedIn began…

– – – in 2002 inside co-founder Reid Hoffman’s living room. The platform was officially launched on May 5, 2003, making it older than other mainstream platforms like Facebook, Twitter, Instagram, and YouTube.

What’s on LinkedIn?

Profile Pages. Users can create profile pages that have the same structure as a resumé. These pages include sections on a career summary, skills and interests, education history, and volunteer and employment experience.

Company profile pages include sections on the company background, list of users connected to the company, and upcoming and past events.

Connections and Network. Users can have a maximum of 30,000 connections. Connections are formed when a user sends an invitation to another that accepts the invitation to join his or her network.

Company profiles can be followed by LinkedIn members with no limit on the number of followers.

Membership. LinkedIn membership is FREE. There’s a premium membership though if you want to access industry trends, competitor data and analytics, and other features.

How is a LinkedIn account or page beneficial to you and your brand online?

Building a brand. LinkedIn is a simple way to make your brand stand out from others in the industry. Take advantage of the advanced search to target your potential clients. It helps your brand or business become marketable.

Improving your ranking in search engines. Google and other search engines put LinkedIn company pages at the top of search results. Optimizing your company page can help improve your brand’s SEO.

Creating shareable content for the audience. LinkedIn is a great social media platform in educating potential clients about you and your brand. Engage with your audience by sharing relevant content based on expertise, presentations, articles, events, and podcasts.

Creating and posting quality content on your profile or page can give users an idea of how you and your company think and act. It can leave a positive impression, showing your target audience that your brand identity is authentic and transparent.

Source and engage with talents. The best talents throughout the world use LinkedIn. You can post your job ads and find new members for your team. With the LinkedIn profile’s structure, you can check valuable information about people inquiring about jobs in your company.

There are a lot of benefits that you and your brand can get from building a professional LinkedIn profile that other social media platforms can’t give you.

With LinkedIn, you can build your personal or company profile, grow and engage with your network, improve SEO, search for jobs or talents, and build brand credibility for FREE.

So what are you waiting for?

Get started with your own LinkedIn profile or company page and let us know what you think!

About The Dynamic Marketing Communiqué’s
“Thursdays: FYO! Find You Optimization”

Why should you stop thinking SEO and start thinking FYO?

We’re not saying that you should abandon Search Engine Optimization (SEO).

Don’t get us wrong, of course, we know this is something very important, especially in today’s digital marketing age.

The internet landscape is vast, and a world of its own. You really need to distinguish yourself and make your brand/company/website known and easily searchable.

Better yet, get to the top of page one for Top Results on Google or any other search engine.

However, what is the purpose of SEO? It’s that customers Find You!

That’s what matters. So, while SEO is one factor of FYO… it really is only one, and we ought not to abandon all the myriad of ways digitally and offline for improving your FYO.

How can we look at this from a different and better perspective?

Let’s say you have it in the bag! You and your team are experts in SEO. Awesome. But did you ever wonder what else you could do to push it further and give your SEO skills a boost?

FYO! Find You Optimization!

You need your target audience to FIND YOU—your brand, product, service, or offer. This is SEO plus other tools that increase visibility online (and offline).

Every Thursday, we publish content on how you can get your target market to find you, beyond the typical “type and search.” There are other things you can do along with your SEO to give your online advertising process a boost.

Try considering other tactics beyond it—WOMO (Word Of Mouth Optimization), RO (Referral Optimization), and “All-Other-Means-Of-Getting-Your-Target-Market-To-Find-You” Optimization (AOMOGYTMTFY, if you’d like a long acronym).

Part of a great marketing strategy is knowing how to adapt new methods and make use of different types of marketing and promotion that best fit your business goals and which give you the results you want.

Hope you’ve found this week’s insights interesting and helpful.

Stay tuned for next Thursday’s FYO!


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
Powered by Valens Research

This content is used with permission from The I Institute and The Business Builder Daily.

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