Dynamic Marketing Communiqué

Achieve that GOAL! Find out why career driven professionals are also goal-oriented individuals… [Tuesdays: Return Driven Strategy]

February 8, 2022

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more. 

A Note from Miles Everson

As CEO of MBO Partners, I’ve been getting a lot of great business insights from Professor Joel Litman and Dr. Mark L. Frigo’s Return Driven Strategy. 

This framework, which is discussed in detail in the “Driven” book, has 11 tenets and 3 foundations that will lead you towards ethical wealth and value creation for your firm. 

Another thing I like about this framework is that it doesn’t only apply to a business but also to one’s career. Just apply the tenets and foundations to the microlevel and you have Career Driven Strategy. 

Today, we’ll talk about some skills and qualities that help goal-oriented professionals like you succeed in your chosen career path. 

Read the article below to know how you can explore various methods to develop a goal-oriented mindset and accomplish your objectives in your career. 

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Return Driven Strategy 

Being goal-oriented is a valuable characteristic that helps produce positive outcomes in your career. 

Whatever your job title, level of experience, or industry is, learning how to set goals for yourself enables you to track your progress and identify areas of improvement. 

Before we discuss different skills and qualities that will help you succeed as a goal-oriented professional, let’s first answer this question: 

“What does it mean to be goal-oriented?”

Being goal-oriented means being focused on reaching or completing specific tasks to achieve a particular planned outcome. 

Individuals who have this mindset are motivated and driven by purpose. They are also known as task driven, results driven, or CAREER DRIVEN. 

Below are some of the skills and qualities that these kinds of professionals have: 

  1. Organizational Skills 

Having strong organizational skills are essential to help you, your team, and your entire brand or business function efficiently and effectively. 

When you are highly organized, you’ll easily establish structure and order in how you manage your work. As a result, you’ll be more streamlined and productive in your job. 

Additionally, an article from employment website Indeed.com states when you have strong organizational skills in the workplace, that shows you also have a strong aptitude for time management, goal setting, and understanding of how to achieve those objectives. 

  1. Positivity/Optimism 

An optimistic perspective helps you focus on solutions and attainable steps in addressing a certain issue that arises in the workplace. 

Aside from that, optimism helps foster positivity in your team or in your business as a whole. In this kind of work environment, people are more likely to feel happy and satisfied, thereby increasing their confidence and productivity while working towards their personal and organizational goals. 

  1. Self-Awareness 

Some goal-setting strategies require you to understand your strengths and weaknesses and identify areas for improvement. 

That’s why it’s important for you to be self-aware not just in your personal life but also in your work life so you can constantly develop the right skills for your job. This awareness will help you seek results that positively impact your career.

  1. Decision-making Skills 

Whether you’re a marketer, business leader, manager, independent contractor, etc., you’ll experience receiving tasks that are more time-sensitive compared to others. 

In that case, your decision-making skills will help you review the options, anticipate the outcomes, and decide which tasks you have to complete first and in what order. 

What else? 

This will also enable you to practice your critical thinking and assessment skills to establish goals, meet deadlines, and adjust your processes so you can be as effective and efficient as possible. 

  1. Time Management Skills 

This is an important skill that career driven professionals like you must have. You may practice this by establishing clear and attainable deadlines for your tasks. 

To make your time management skills even more effective, you may use a scheduling or calendar management tool so you can keep track of your assignments for a day, a week, a month, or so―depending on the schedule you prefer. This helps ensure you make progress towards your goals. 

Now that you know some of the skills and qualities that career driven individuals have, here are a few tips to help you become more goal-oriented at work: 

  • Break down large chunks of goals into smaller actions. This allows you to divide your tasks into smaller, more manageable portions that you can complete in a reasonable amount of time. Miles Everson, CEO of MBO Partners, does this method because it helps him achieve his goals more easily. 
  • Organize your tasks by priority. Every time you make a daily, weekly, or monthly plan, make it a habit to note down which tasks you should work on first. One recommendation is to prioritize your tasks by urgency and complexity. 
  • Develop productive habits. Think about the habits that help you achieve your goals, then make a plan for developing those habits into routines. These could be signing in at work at a certain time every day or making sure you replied to all emails and accomplished all your daily tasks before signing out. Having self-discipline will enable you to use your time more effectively and improve your overall performance. 
  • Regularly track your progress. Another necessary part of being goal-oriented is regularly reviewing your progress. At the end of a specific day or time each week, dedicate a portion of your time to re-evaluate your long-term and short-term goals as well as the steps you’re taking to achieve them. 
  • Find an accountability partner. Accountability helps in sustaining your momentum to achieve your goals. Consider partnering with another goal-oriented person then track each other’s progress and motivate one another. Regularly check in with your accountability partner so you can both be motivated in working towards your objectives. 

Here’s the bottom line: Being career driven includes being goal-oriented. Why? 

If you set goals without evaluating yourself first and knowing what your strengths and weaknesses are, you might be putting yourself on the fast track to disappointment. On the other hand, if you don’t set any objectives at all, you might end up doing what others want without achieving what’s truly important to you as a professional. 

So, set attainable goals for yourself and keep track of your progress! 

Maintain a positive mindset and do your best to improve in your niche or industry. As you motivate yourself with a clear vision, mission, goal, or aspiration, you’ll produce impactful results in your career and inspire your colleagues to be career driven too. 

As Indian entrepreneur Bhavish Aggarwal said, successful professionals are driven not by fear, but by their idea and desire to make an impact. 

We hope you find these tips helpful! Develop the skills and qualities mentioned above and use them to become the best career driven individual you can be. 

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.) 

About The Dynamic Marketing Communiqué’s
“Tuesdays: Return Driven Strategy”

In the book, “Driven,” authors Professor Joel Litman and Dr. Mark L. Frigo said that the goal of every long-term successful business strategy should incorporate the combined necessity of “making the world a better place” and “getting wealthy.” 

That is why they created Return Driven Strategy and Career Driven Strategy―frameworks that were built to help leaders and professionals plan and evaluate businesses so they can also help others achieve their organizational goals and career goals. 

The frameworks describe the plans and actions that drive returns for anyone in an organization such as independent contractors, marketers, brand managers, communicators, and other people in any field. These actions lead to the creation of wealth and value for customers, employees, shareholders, and the society. 

Every Tuesday, we’ll highlight case studies, business strategies, tips, and insights related to Return Driven Strategy and Career Driven Strategy. 

In planning, building, or managing brands and businesses, these strategies, case studies, and guidelines will help you choose what specific actions to take and when to take them. 

Hope you found this week’s insights interesting and helpful.

Stay tuned for next Tuesday’s “Return Driven Strategy!”


Kyle Yu 
Head of Marketing
Valens Dynamic Marketing Capabilities
Powered by Valens Research

View All

You don’t have access to the Valens Research Premium Application.

To get access to our best content including the highly regarded Conviction Long List and Market Phase Cycle macro newsletter, please contact our Client Relations Team at 630-841-0683 or email client.relations@valens-research.com.

Please fill out the fields below so that our client relations team can contact you

Or contact our Client Relationship Team at 630-841-0683