Dynamic Marketing Communiqué

Apply the “Breakthrough Principle” in your writing career with the help of these tips! [Tuesdays: “Write with the Pen of the Masters”]

June 29, 2021

According to Jay Abraham in the book, “Getting Everything You Can Out of All You’ve Got,”

“Breakthroughs are unconventionally fresh, superior, more exciting ways of doing something. These are the dramatic improvements in each area that make you more impactful, powerful, efficient, effective, productive, valuable, or inspiring to your client.”

In business and marketing, breakthroughs help you produce twice or thrice the results from the efforts you put into your work.

It lets you change your business’ game plan by ethically dominating the market for more efficiency and more profit.

How can you apply this “breakthrough principle” in copywriting?

Through “Performance Maximizing!”

This means doing your best in every marketing or copywriting effort to make your brand’s unique offerings as big in amount, size, or importance as possible.

Abraham said that companies that innovate and produce breakthroughs lead their field.

… and so do individuals.

When companies and individuals lead, they “keep more business and gain more business” compared to their competitors and they gain more respect and trust from their customers, clients, and the industry in general.

What can you do to level up your copies through “performance maximizing?”

  1. Refine your writing skills.

    If you want to be a great copywriter, you need to write well.

    That means you have to make sure you master grammar, punctuation usages, spellings, etc.

    Here’s good news:

    You don’t have to be a polished writer from the start―you can refine your writing skills by taking time to practice every day!

    Below are some of the essential writing skills you have to develop:

    • Being specific and concise in your copies.

    • Mastering the art of using transitional words and phrases in writing content.

    • Being conversational with your readers.

    • Structuring your sentences in a manner that flows together naturally.

    By breaking down your writing skills into these mini skills, you’ll be able to improve how you write your drafts.

  2. Incorporate a sense of adventure and curiosity into your drafts.

    Always leave room for improvement in every copy you write.

    Unleash your sense of curiosity and be ready to learn new things!

    Add more to your knowledge by exploring facts, examining various ways on how to tackle a certain topic, and making sure the content you write is correct and attention-grabbing.

    Researching about a particular topic might also make you feel excited and even if you’re unfamiliar about the subject, you’re curious and ready to absorb new information about it.

    This skill is something that tends to come naturally to some writers. However, if you think you’re not curious enough, don’t fret! You may start by simply asking a few questions.

    For example:

    Every time you receive a new topic or writing assignment, practice asking yourself these 5 Ws and 1 H:

    –   Who

    –   What

    –   When

    –   Where

    –   Why

    –   How

    You can motivate yourself into being curious by answering these questions about your topic.

  3. Develop your research skills.

    As a copywriter, you should have a wide range of resources available at your disposal.

    While it’s true that a vast majority of research comes from the Web nowadays, you should also be willing and flexible enough to check out primary sources such as magazines, newspapers, journals, reference books, novels, etc.

    Keep in mind that part of being a good copywriter is knowing where to look for reliable information once you’re given a topic to write about.

    … and no, you don’t need to have a good photographic memory―you just need to have the ability to find the right details at the right places and resources!

    By knowing how to search for things online and offline, you’ll be able to come up with copy that provides extensive information and readers will start looking up to you as someone who’s reliable in the field.

  4. Understand User Experience (UX).

    In copywriting, you shouldn’t just be focusing on your topic and SEO (search engine optimization). You should also care about your users’ experience―or readers, whatever you prefer to call them.

    Digital marketer and entrepreneur Neil Patel says this is one of the most critical skills you have to refine.

    In fact, Patel says you shouldn’t worry yourself too much about SEO, CRO (conversion rate optimization), or UX.

    You should focus more on those who will read your content.


    It’s because when these people like your write-ups, they will start to look forward to your articles. Eventually, this will lead to a boost in your SEO, CRO, and UX!

    Here’s how you can enhance your readers’ experience through your copies:

    Use keywords that focus on your readers’ needs.
    Create unique, useful, ultra-specific, and urgent headlines that customers are looking for.
    Tailor your content to the needs and reading capacity of your readers.

    Remember when we wrote an article about thinking like Google?

    In order to rank high on Google, you have to know what the search engine wants.

    … and that is serving millions of readers and other online users through the content you publish online.

    By doing so, you’re not only enhancing your readers’ experience but also increasing your chances of getting your content on top of search results!

  5. Learn how to write with empathy.

    To write something that sells, you have to make an impact on your readers not only on a logical level but also on an emotional level.

    By “emotional,” we mean you explore your target market’s feelings of happiness, sadness, fears, failures, beliefs, pain points, etc.

    According to Psychology Today’s Dr. Peter Noel Murry, empathy enhances the effectiveness of a copy by three-fold.

    How can you apply this in your drafts?

    Think about and address the possible objections your readers would raise as they read your copies.
    Consider the things or values that motivate your readers.
    Explore different ways to present your approach and think about what tone your readers would prefer―sales pitch, storytelling, etc.

    When you use the power of empathy in your copies, you prime readers to welcome your message and increase the likelihood that they will take your call-to-action (CTA) at the end.

Are you ready to level up your performance and create breakthroughs for your writing career?

You should be!

As Jay Abraham said, major breakthroughs are a result of looking at things with common sense and a degree of open-mindedness.

These events sometimes have little to do with advanced education, high IQ, or vast amounts of money.

Breakthroughs in business and marketing happen because of your ability to take action on what you see, centered on “pure and simple” yet better ways to do things.

Take note of Abraham’s “breakthrough principle” and maximize your marketing efforts and performances through effective copywriting!

About The Dynamic Marketing Communiqué’s
“Tuesdays: Write with the Pen of the Masters”

Who doesn’t find content writing to be a skill that requires a lot of practice and effort?

In fact, many people may even find copywriting very intimidating.

However, you can be a good writer as long as you have the right tools. You won’t always get things right the first time, but with enough time and practice, you’ll get the hang of it!

When you write a copy for any brand or for your company, your aim is to make an impact and…

…to get people to remember.

Getting people to remember means getting consumers to buy your product or to avail of your service.

And when you get your content to deliver the results you want, THAT is a great copy!

Every Tuesday, we publish content based on tips and insights from the masters of content writing, copywriting, and storytelling.

Become more familiar with ways to write great copy that helps you gain ROI from your efforts, drive profitability, and achieve your business goals.

Learn time-tested tactics that better capture the attention of your target audience, and maximize the benefits of great copywriting.

Hope you found this week’s insights interesting and helpful.

Stay tuned for next Tuesday’s “Write with the Pen of the Masters!”


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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