Dynamic Marketing Communiqué

How are your 2023 resolutions so far? This global CEO has a special reminder for you! [Fridays: Mindfulness by Miles]

February 16, 2023

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more. 

A Note from Miles Everson

Hi, everyone! 

Each Friday, we’re sharing insights and advice on a topic or event I find useful in my everyday life. Our hope is to use these experiences and personal interests to inspire you to develop your skills, improve your character, and boost your career. 

This week in particular, we’d like to do a quick wellness check-in with you. 

Ready to know more about today’s topic? 

Keep reading to better understand the importance of wellness and fitness in your life, and learn a few tips on how to stay in good shape every day. 

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles   

Remember all that motivation you had at the start of the month? 

What about the vision board you made at the beginning of 2023? 

How about those workout reservations you made after getting membership access at the latest, hippest gym in town? 

January has ended and we’re now in the middle of February, so let’s do a quick wellness check-in: How are you doing so far with all your 2023 goals and resolutions? 

Most likely, some of you are already feeling a bit burned out… and that’s not surprising. In fact, a recent study from Edith Cowan University reported that 2 out of 3 people give up their resolutions by January 31st. 

That’s why Miles Everson, CEO of MBO Partners, wants to remind you that health, wellness, and fitness are NOT just resolutions. They’re also long-term commitments

According to him, the idea of quick fixes, elixirs, and weight loss hacks personally makes his stomach flip. However, he understands why society revolves around these ideas. He states in the U.S. alone, people have been building an “idealistic, unrealistic, and instant” beauty culture since the early 1900s. 

An example of that? 

The 1903 phenomenon of the “Fat is Folly” ad or the La Parle Obesity Soap that told people they could trim their fats by merely using the soap product.

Photo from Internet Archive

Here’s what Everson wants you to remember instead: Wellness and overall health means building daily, maintainable habits that you will follow throughout your life

That’s why he personally makes sure to break down his basic habits into simple tasks so they’re much more attainable. He’s sharing some tips so you also feel healthy on a day-to-day basis: 

  1. Drink 8 to 10 glasses of water each day

Dehydration can cause loss of strength, dizziness, and even long-term consequences such as kidney failure. That’s why Everson believes balancing your morning cup of joe with a glass of water is vital to your health. 

Generally speaking, water helps flush out toxins, aids in overall digestion, delivers oxygen to the body, and helps produce chemicals that impact your brain and hormones. This explains why you always feel better when you’re on top of your hydration game. 

Everson encourages you to get a water bottle that tracks your water intake daily (8 to 10 glasses is the ideal). If that’s not possible, simply drink a glass of water after every other type of drink you consume. 

  1. Get your muscles moving

Push yourself to get moving every day, whether it’s in the form of a quick morning stretch, a quick dance party in your kitchen, or a 10-minute walk! 

According to Everson, if you stop moving, you’ll lose muscle strength, motivation, and so much more. Sure, there are days when it’s harder to get out of bed, but he encourages you to wake up, step outside, get your daily dose of sunshine, and list 3 things you’re thankful for. 

He states doing this movement and mindfulness practice can shift your entire outlook throughout your day. 

  1. Eat nutrient-focused meals. 

Everson understands that sometimes, it’s hard to eat healthy. Whether your reason is you’re frequently traveling, too busy at work, too tired or lazy to cook, or going out with friends, bad food choices are always waving at you. 

That’s why Everson encourages you to start eating healthy by cooking at least one nutrient-focused meal per day. Make sure you get a full portion of protein, good carbohydrates, and some greens. 

Eating at least one health-packed meal in a day will make a BIG difference in your lifestyle and eating habits in the long run. 

  1. Dedicate at least 10 minutes of your time to your self-care routine. 

If you don’t take care of yourself, you also won’t be able to take care of others. Everson knows some people who try to hold space and tend to other people or projects first, forgetting themselves in the process. 

The result? 

They get tired and burn out immediately. 

That’s why Everson believes taking at least 10 minutes for yourself can do so much. Even if it’s just a quick walk, moment of silence, or journaling, giving yourself your full attention for 10 minutes will help boost your mood and improve your productivity for the rest of the day. 

  1. Get enough sleep daily

For those of you who’ve been reading Everson’s weekly “Mindfulness by Miles” articles, you probably know by now how much he believes in and values quality sleep. 

Sleep is linked to better physical and mental health. So, giving your body time to recover through proper sleep and rest will allow you to start each day refreshed and ready to move. 

There you have it—Everson’s daily, maintainable habits to improve his wellness each day. We hope you’ll give some or all of them a try too if you haven’t yet! 

Always remember that “true wealth is health.” You can only function properly in your career or any other responsibilities if your body, mind, and soul are in good condition. 

Happy Friday, everyone! 

For those of you who would like to talk to Everson about these topics, feel free to connect with him via his LinkedIn account. 

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.) 

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently. 

In other words, these are people who are high-performing individuals

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals. 

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can. 

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter. 

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce. 

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life. 

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu 
Head of Marketing 
Valens Dynamic Marketing Capabilities
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